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  • you know is driven at pool from the beginning

  • this compulsion to take incredibly powerful technology

  • and make it accessible relevant

  • and ultimately personal G

  • we've designed a range of products so personal

  • you don't put them on your desk or in your pocket you wear them

  • on your list we conceived

  • designed and developed ample watch as a completely single a product

  • you know you can't determine a boundary between the physical object

  • and the software %uh we're introducing

  • an unparalleled level of technical innovation

  • combined with a design that connects with the wearer

  • at an intimate level to both embrace individuality

  • and inspired design

  • the watch sensei's that you're raising your wrist

  • and then activates the display you see

  • an organization %uh vamps the world news he's somehow familiar

  • navigation he's fluid and vital

  • magnifying content

  • on a small display is fundamentally important

  • so we've developed a whole new interface

  • specific to the challenges associated

  • with the product this small the digital crown

  • is a remarkable input device if fluidly zooms into aP's

  • King it enables nimble

  • precise adjustment uncritically

  • you can use it without obstructing the display

  • it's also the home button

  • and in

  • absent designed for lightweight interaction

  • smart replies and dictation

  • let you respond quickly to messages glances

  • let you swipe through information efficient p

  • and pressing the button below the digital crown instantly shows your

  • friends

  • you can contact in just seconds and with digital touch

  • we've developed an entirely new way for you to connect intimately with others

  • you can get someone's attention with a gentle tap

  • you can send a quick sketch me

  • are you can even share something as a personal as your own heartbeat

  • law

  • I'll these are

  • subtle ways to communicate the technology

  • often inhibits rather than enables I'll

  • load the zaps

  • all take advantage if the flexible Retina Display

  • theme it's been laminated to machine m2m polished

  • single-crystal have some fun that's the second hardest transparent material

  • after diamond in addition to the digital crown

  • we've had to invent other input technologies

  • designed specifically for a product this small so as well licence in touch

  • the display also senses force

  • quite literally adding a new dimension to the user interface

  • tiny electrodes around the display

  • recognize the difference between a tent

  • and oppress home this provides

  • instant access to a whole range of context to be specific controls

  • home

  • for the first time the and we've great intention

  • we've designed not only what you see but also what you hear

  • infield we've developed

  • linear actuator the provides haptic feedback

  • to complement your interactions this tactic in gym

  • combined with you with your feedback from our water resistance being

  • curtailed

  • creates a discrete nuanced experienced

  • the balm

  • the hard to the watch is a custom-designed ship

  • that integrates many subsystems into one remarkably compact module

  • which is then completely encapsulated to protect electronics

  • it's essentially miniaturize an entire computer system

  • onto a single chip the soco near panic

  • has four safire lenses infrared and visible light LED's

  • along with photos senses detect to a pulse rate

  • using its gyroscope and accelerometer and the GPS and WiFi from your iPhone

  • to watch provides a comprehensive picture love your daily activity

  • this allows it

  • to establish in suggest goals and ruled fitness milestones

  • the bank crystal also houses a unique charging solutions

  • the combines on Mac safe technology with inductive charging

  • completely sealed it requires no alignment

  • or expose contacts well

  • Apple will tease incredibly accurate

  • it uses multiple technologies keeping time to plus or minus

  • 50 milliseconds we have worked closely

  • with horological experts from around the world

  • to help us understand the cultural

  • and historical significance of timekeeping think

  • and this has profoundly informed our Design

  • I'll we know who

  • the wearing something all day every day

  • becomes as much about personal preference and self-expression

  • as functionality so we design

  • arranger watch faces

  • the

  • you can personalize both their appearance

  • and the capability personalization

  • extends way beyond the interface

  • %uh we have designed six different straps

  • and a mechanism that makes the straps easily interchangeable

  • with the refinement imprecision the Spooner functionality

  • the spool

  • band in a ranger bold colors

  • is made from a tough durable swept in chemical resistant

  • high-performance her last a month the lead the loop

  • comes in a soft quilted leather the conceals magnets for fastening

  • and adjustment and we've used traditional leather

  • but in a new sports context that's designed for optimum comfort

  • the supple handcrafted let the modern buckle

  • closes with a solid middle-class

  • unwrap symmetrically around the wrist this simple that the classic buckle

  • references traditional watch for capital

  • and the stainless steel link bracelet as a slim deployment clasp

  • that is contained within a 2.6

  • millimeter band

  • the Milanese lou his crafty from a fluid flexible

  • stainless steel mesh with a magnetic closure

  • that has an elegant simplicity and is infinitely adjustable

  • because Queen you

  • one size wouldn't for everyone so we've also developed

  • a smaller one inch with matching small the straps

  • from different cases & straps

  • we've actually created three distinct collections

  • the first Apple watch

  • features a polished case made from a custom alloy

  • stainless steel

  • the sport collection has an ion-exchange cover glass

  • and anodised aluminium case the sixty percent stronger

  • the standard alloys and yet its incredibly light and durable

  • at what tradition

  • is made from 18-karat gold the comet allergists

  • have developed to be up to twice as hard the standard gold

  • day

  • creating beautiful objects that are

  • as simple and pure as they are functional

  • well that's all he's been our goal Apple

  • we designed Nepal were large as a whole range of products

  • enabling millions all unique designs

  • unparalleled personalization both in appearance

  • and capability I think

  • win now had a compelling beginning

  • actually designing technology

  • to be warm to be truly personal

you know is driven at pool from the beginning

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B2 US designed apple watch apple display developed stainless

Apple - Apple Watch - Introducing Apple Watch OFFICIAL VIDEO

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    Aelian Liu posted on 2014/09/14
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