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  • A truly great product is ultimately defined by the integration of its hardware and software.

  • Developing an iPhone with a larger and more advanced display

  • launched one of the most significant design

  • and engineering efforts

  • since we introduced the original product.

  • With a 4.7 inch display,

  • iPhone 6 becomes taller and wider.

  • We made the design dramatically thinner,

  • while developing a smooth, continuous surface that is

  • comfortable to both hold and use.

  • We are also introducing iPhone 6 Plus --

  • with a larger 5.5 inch display.

  • With the same continuous surfaces

  • and seamless material transitions as iPhone 6,

  • it's very thin.

  • By creating iPhone 6 and iOS 8 together,

  • we've optimized the physical design

  • to enhance software features.

  • The cover glass extends beyond the top surface

  • to seamlessly join the aluminum unibody.

  • The result is hardware and software

  • defining a truly singular experience.

  • The way people experience their iPhone has always started with the display.

  • So we wouldn't introduce a larger display

  • until we could make one that was great.

  • The Retina HD Display is the most advanced iPhone display we've ever designed.

  • On this high resolution screen,

  • you can see deeper blacks and sharper text.

  • With new dual-domain pixels, you can see more accurate color at wider viewing angles.

  • To deliver these qualities,

  • we implemented an advanced process

  • called photo alignment.

  • Better aligned pixels deliver a superior viewing experience.

  • The new state-of-the-art, Apple designed A8 chip,

  • continues our legacy of designing powerful and power efficient chips.

  • It features second generation 64-bit desktop class architecture.

  • The new chip is smaller,

  • yet it's faster, and it's got better graphics,

  • while also being more energy efficient.

  • So you can do more, for longer periods of time,

  • without compromising performance or battery life.

  • We've added an M8 motion co-processor,

  • which works in a low-power mode to efficiently measure

  • your fitness activity throughout the day.

  • And with the addition of a barometer,

  • it can even track the elevation you gain while you're doing things like climbing stairs.

  • iPhone is the world's most popular camera.

  • So we feel a responsibility to continue improving

  • the experience of taking photos and making videos with iPhone 6.

  • The eight megapixel iSight camera

  • has a new sensor featuring Focus Pixels,

  • which provide a better, faster focus.

  • A new exposure control in iOS 8 lets you adjust shots before you take them for improved color and detail.

  • iPhone 6 Plus features Optical Image Stabilization.

  • This uses the gyroscope to compensate for the movement of your hand.

  • Software then intelligently fuses short and long exposures

  • to create sharper images.

  • With more people relying on their iPhone for taking video,

  • we've added more advanced video capabilities to iPhone 6.

  • The new camera shoots beautiful 1080p, HD video at 60 frames-per-second.

  • Continuous autofocus provides constant focus as you capture your video.

  • Cinematic video stabilization helps your shot remain steady.

  • And you can capture amazing, super slow-motion video at 240 frames-per-second.

  • An all-new Time-Lapse mode allows you to create videos with one simple touch.

  • With iPhone 6, you can shoot HD video,

  • and then watch your stunning results on the Retina HD display.

  • With iPhone 6, we're introducing Apple Pay, a fast, easy, secure mobile payment system.

  • It's much better than carrying around cash and credit cards.

  • You simply pay by placing your finger on the Touch ID.

  • There's no need to open a special app, or even wake your iPhone.

  • You can also make one-touch purchases

  • without having to enter credit card or shipping information.

  • With iPhone 6, everything is faster.

  • And that includes some great advancements we've made in wireless performance.

  • Faster LTE enables much faster download speeds at up to 150mps.

  • There are 20 LTE bands --

  • significantly more than any other smartphone.

  • So you can connect in more places around the world while roaming.

  • With iPhone 6, and iPhone 6 Plus,

  • we've taken the time to do the deep engineering, to design and develop two entirely new iPhones.

  • More significant than just bigger and better displays,

  • the design has never been so compelling --

  • undoubtedly making this the biggest advance in the iPhone since we launched the original.

A truly great product is ultimately defined by the integration of its hardware and software.

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Apple - Introducing iPhone 6 and iPhone 6 Plus

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    Halu Hsieh posted on 2014/09/10
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