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  • What about 2011? Everybody's got a tablet. Is 2011 gonna be the year of copycat? Well,

  • I think if we did nothing, maybe a little bit. Probably not so much, because most of

  • these tablets aren't even catching up with the first iPad.

  • But we haven't been resting on our laurels. Because in less than a year we're going to

  • introduce today,  iPad 2, the second-generation iPad.

  • So, what is iPad 2? What have we learned? What can we improve?

  • Well, it is an all-new design. It is not a tweak design, it's not got marginal improvements,

  • it's a completely new design. And the first thing is, it's dramatically faster.

  • We have a new chip we call A5.  Our chip wizards have come up with this, and it's great.

  • It is dual-core processors; two processors inside, and so, we get up to twice as fast

  • on CPU performance.

  • But we've really gone all-out on the graphics performance, up to nine times faster graphics.

  • The graphics on this thing are wonderful.

  • Same low power as A4. We don't want to give up any of that legendary battery life? And

  • even though others are starting to ship, I think that this is gonna be the first dual

  • 4 tablets to ship in volume.

  • So A5 is really quite an achievement, and is going to give us something that's up to

  • twice as fast on PC performance, up to nine times faster on graphics and the first iPad

  • was no slouch. So, alot faster with a thought.

  • Second, we built in some cameras. The video. We've got a rear camera out the back, and

  • we've got a front-facing camera out the front. We'll talk more about that in a few minutes.

  • We've also built in the Gyroscope that we have in the iPhone and the iPod Touch.

  • Now, having built in all of this stuff, one of the most startling things about the iPad

  • 2 is it is dramatically thinner. Not a little bit thinner, a third thinner. 33% thinner.

  • That's what it looks like.

  • So if you look at the numbers, when you look at the numbers gone from 13.4 millimeters,

  • down to 8.8 millimeters thick. It's dramatic.

  • And for those of you that have iPhone 4s, the new iPad 2 is actually thinner than your

  • iPhone 4. So we're incredibly happy with this. And when you put your hands on one, it feels

  • totally different. And all these other tablets are coming out, most of them even thicker

  • than the the original iPad, nothing even approaching this.

  • In addition to thicker, it's lighter as well. Going from 1.5 pounds down to 1.3. And you

  • might not think that's a lot, but when you get down to 1.5 pounds, a tenth of a pound

  • is a lot. And it feels quite a bit lighter. And it's got an all new design, it's just

  • beautiful.

  • So this is what it looks like.  It's really thin,  and it comes in two colors,

  • black and white. We're going to be shipping in white from day one.

  • And to give you some scale, this is what it looks like. Again, you can just pick this

  • thing up, it almost floats. Black and white, black or white here. Now, in addition to having

  • both colors, we also have models that work with both AT&T and Verizon's 3G networking

  • from day one. So we support both AT&T and Verizon.

  • Now here we are

What about 2011? Everybody's got a tablet. Is 2011 gonna be the year of copycat? Well,

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