Name: 【TED】Elizabeth Cawein: How to build a thriving music scene in your city (How to build a thriving music scene in your city | Elizabeth Cawein)
Uploaded: 2018-10-18T16:23:45.000Z
Duration: 9 min 58 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Each of these songs represents a scene, a movement,

Adverbs of degree

that completely altered the course of popular music.

They're all also calling cards, almost, for those cities,

songs totally linked with their city's identity,

and it might be why you probably consider them to be music cities.

Now, the magical mythical thing, the thing we kind of all love

is that those cities weren't doing anything in particular

There's no formula for capturing lightning in a bottle.

and there's definitely no blueprint for how to open your record business

that, turns out, is home to Booker T. Jones,

So this is just something that happens, then, right?

And in the meantime, New York and Nashville

can churn out the hits that come through our radios,

and soundtrack our weddings and our funerals

but the very idea of that is just deadly boring to me.

There are musicians all around you, making powerful, important music,

and thanks to the internet and its limitless possibilities

those zeitgeist songs don't have to be handed down to us

from some conference room full of songwriters

we can't decide that it's just something that happens,

because music is about so much more than hits,

those big, iconic moments that change everything.

but it also helps us find our self-worth and figure out who we are.

It connects us with other people as almost nothing else can,

across social and cultural and economic divides.

Music makes us smarter and healthier and happier.

What if you lived in a city that believed that,

that said, "We're not waiting for that hit song to define us.

We're a music city because music is necessary."

By seeing music as necessary, a city can build two things:

first, an ecosystem to support the development of professional musicians

and second, a receptive and engaged audience to sustain them.

And those are the two critical elements of a music city,

a city whose leaders recognize the importance of music

and our viability as a vibrant place to live.

know that thriving nightlife, a creative class, culture

is what attracts young, talented people to cities.

And no, we can't predict the next egg that will hatch,

but we can create a city that acts like an incubator.

To do that, first, we've got to know what we've got.

That means identifying and quantifying our assets.

We need to know them backward and forward,

from who and what and where they are to what their impact is on the economy.

Let's count our recording studios and our record labels,

our historic landmarks and our hard-core punk clubs.

We should count monthly free jazz nights and weekly folk jams,

music schools, artist development, instrument shops,

and music festivals open just one weekend a year.

Now, ideally through this process, we'll create an actual asset map,

allowing us to see exactly what we've got

and where organic momentum is already happening.

Because it's not enough to paint in broad strokes here.

When it comes to specific support for music locally

and a broad understanding of a music brand nationally,

Next, we'll need to identify our challenges.

Now, it's important to know that, for the most part,

this won't be just the opposite of step one.

by simply thinking about what's missing from our map.

Instead, we need to approach this more holistically.

There are lots of music venues on our map.

which just means, can an artist starting out at a coffee house open mic

from that 25-seat room to a hundred-seat room and so on?

Or are we expecting them to go from a coffeehouse to a coliseum?

Maybe our challenges lie in city infrastructure:

Subtitles ListPlay Video

【TED】Elizabeth Cawein: How to build a thriving music scene in your city (How to build a thriving music scene in your city | Elizabeth Cawein)

absolutely

recognize

figure

engage