Name: How Bad Bunny took over the music world on his own terms
Uploaded: 2026-02-09T21:01:30.000Z
Duration: 6 min 27 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

one of his most streamed songs from his latest album

Puerto Rico's power outages after Hurricane Maria

decimated the island's power grid in 2017.

he mentions the inseparable rights of reggaeton.

(But they lack seasoning, drums and reggaeton)

If you're hearing that [imitating reggaeton beat]

The rise in popularity of reggaeton and other Latin beats

He sold out arenas, top every music chart

and made millions of fans across the world.

For years, Latin artists had to record their songs

in English to cross over into the American mainstream.

Going into the '60s, a musician like Trini Lopez,

Mexican American folk singer, he had success.

Santana came along in the '70s, but as we're seeing,

where the Latinos would cross over into the mainstream.

Artists were really expected to sing songs in English,

to make English language albums, going back to even Selena.

who the views on YouTube alone were saying that this artists

doesn't need to sing in English in order to be popular.

has over eight billion views and counting.

The Spanish language version of Despacito,

is the second most viewed YouTube video in history

and it's way ahead of the one featuring Justin Bieber.

♪ Turn every situation into heaven, yeah ♪

At the time, many called the reggaeton crossover a summer hit,

comparing it to a set of hits and other one-hit wonders.

Bad Bunny only wanted to make music in Spanish and really, really held on to that

and I think was really steadfast in the fact

that he could reach global audiences if he was singing in Spanish.

So he keep doing that, and now he's the most streamed artists

Streaming provided access to a whole new audience.

It was the key ingredient for Latin music, especially Bad Bunny,

who has more than 18 billion clicks just on Spotify.

But his artistic evolution, collaborations

and the things he talks about in his music,

from highlighting the effects of machismo.

♪ Many criticize her without knowing her ♪

To dating and talking about your WhatsApp status.

Topics that have placed him in the American mainstream.

With Bad Bunny's music, there's also a message

and a need to empower the place where he's from.

Throughout his rise, he's been firm on one thing --

He told his base that it's a source of pride for him.

But of course, his stage name is in English,

something Puerto Ricans feel as an adaptation to cultural norms.

But more than fitting in, Bad Bunny has made trends.

Bad Bunny continues to break gender norms.

I think there's a lot of entry points for people

is TikTok, where he's become even more famous.

In 2023, Bad Bunny will be the first Spanish Language

and he's also nominated for Album of the Year

Subtitles ListPlay Video

How Bad Bunny took over the music world on his own terms

significant

imitate

ingredient

audience