Name: 【TED】Kevin Allocca: Why videos go viral !
Uploaded: 2013-03-21T04:53:53.000Z
Duration: 7 min 21 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Hi. I'm Kevin Allocca, I'm the trends manager at YouTube,

Adverbs of manner

and I professionally watch YouTube videos.

So we're going to talk a little bit today about how videos go viral

and when I was younger, that seemed so very, very hard to do.

so that any of us or any of the creative things that we do

Any one of you could be famous on the Internet

But there are over 48 hours of video uploaded to YouTube

ever goes viral and gets tons of views and becomes a cultural moment.

tastemakers, communities of participation

(Video) Bear Vasquez: Oh, my God. Oh, my God.

KA: Last year, Bear Vasquez posted this video

that he had shot outside his home in Yosemite National Park.

when it first became popular last summer.

But he didn't actually set out to make a viral video, Bear.

Because that's what you do when your name is Yosemite Mountain Bear.

And he had posted lots of nature videos in fact.

that would eventually propel the video to be as popular as it would become.

introduce us to new and interesting things

(Video) Rebecca Black: ♫ It's Friday, Friday. Gotta get down on Friday. ♫

♫ Everybody's looking forward to the weekend, weekend. ♫

♫ Friday, Friday. Gettin' down on Friday. ♫

KA: So you didn't think that we could actually have this conversation

Rebecca Black's "Friday" is one of the most popular videos of the year.

It's been seen nearly 200 million times this year.

it seems to have just sprouted up out of nowhere.

And if you're wondering about those other spikes, those are also Fridays.

Well Tosh.0 picked it up, a lot of blogs starting writing about.

Michael J. Nelson from Mystery Science Theater

was one of the first people to post a joke about the video on Twitter.

But what's important is that an individual or a group of tastemakers

and they shared that with a larger audience, accelerating the process.

of people who shared this big inside joke

and they started talking about it and doing things with it.

And now there are 10,000 parodies of "Friday" on YouTube.

there was one parody for every other day of the week.

Unlike the one-way entertainment of the 20th century,

is how we become a part of the phenomenon --

either by spreading it or by doing something new with it.

It's been viewed nearly 50 million times this year.

you should know that there is a three-hour version of this

Cats were watching other cats watch this video.

amongst this techie, geeky Internet culture.

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【TED】Kevin Allocca: Why videos go viral !

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