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  • AZ Rants is a segment where I take a less structured and humorous approach

  • to look at any topic that crosses my mind relating to the subject of anime and manga.

  • It contains my raw, biased opinion and is for the purpose of creating debate and/or discussion,

  • so it shouldn't be taken too seriously.

  • Got that? Great, now shut up and listen.

  • If you count yourself as an anime fan, or even if you don't,

  • I'm sure it's common knowledge that anime itself is a very obscure and niche hobby,

  • especially if you live in the West.

  • As a longtime avid anime fan, I wasn't always the most open with my love for anime.

  • And, to an extent, I'm still not.

  • Not because I feel ashamed for liking anime, but because, as it stands,

  • not many people in my real life actually have much interest in it,

  • and nor do most people, for that matter.

  • To put things in perspective, according to Google trends,

  • something like "Attack on Titan", which has taken the anime world by storm,

  • is only just reaching the same amount of interest that "One Piece" has held this entire time.

  • And this is just a small fraction that a super popular show like "The Walking Dead" achieves when it's airing.

  • While many people know of anime, those who actually indulge in it are few and far between.

  • But as someone who always tries to promote anime and get as many people into it as possible,

  • I always keep coming back to one question:

  • Does anime as a medium ever stand a chance of becoming mainstream here in the West?

  • Well.... yes, and no.

  • It's a pretty simple question, but not as simple to answer as many may first think.

  • And to so would draw from a lot of elements from all my previous rants.

  • But, let's start by addressing the biggest issue it has that will stop it from ever being acknowledged by the masses.

  • Animation is simply not a widely accepted medium that can tell a mature story.

  • Why would that matter? Well, let's look at it this way.

  • If we look at the most popular and critically- acclaimed shows coming out of The States,

  • you'd see that nearly all of them are garnered towards a mature audience.

  • The "Breaking Bad"s, "The Walking Dead"s, the "Game of Thrones", The "Dexter"s, the "Mad Men".

  • All these shows are far from child-friendly,

  • and for anime to ever stand a chance of being acknowledged,

  • I believe that it's this huge, untapped audience here that will do it.

  • The problem is that, to the western audience,

  • any piece of animation is simply not an option to tell a mature story,

  • being simply shackled to the word "cartoon,"

  • given the options of either a children's show or an adult comedy.

  • It's a shame because, when I look at my critically-acclaimed anime,

  • I don't just see its potential compared to other anime;

  • I see "Fate/Zero" as our answer to "Game of Thrones",

  • "Baccano!" comparable to Quentin Tarantino movies,

  • "Highschool of the Dead" as a response to "The Walking D—"

  • [laughs]

  • Okay, but seriously...

  • Anime has proven itself time and time again that it can tell a mature story,

  • and has arguably some of the best examples of mature animation out there.

  • But, in all honesty, it also has its own childish image to contend with over here.

  • All this roots back to the time of the anime boom in the early 2000s,

  • the time when "Pokémon" ruled the world, girls were looking up to their "Sailor Moon"s,

  • and guys were getting hyped on their "Dragonball Z"s.

  • The closest anime ever comes to being mainstream

  • is normally through a 4Kids dub of a children's show, or through a popular shonen,

  • which only further cements the childish image that it's given.

  • Though, let's not forget the other quite-big image that it has to deal with.

  • Anime is weird!

  • Yes, it is weird.

  • Even among some of the more toned-down stories we know anime has,

  • it's still buried between the mountains of moe-blob otaku pandering shows coming out every season

  • and the stuff that would raise eyebrows if you even try to describe the plot of them.

  • Sure, this is part of the reason we love it,

  • but it's even worse for the public eye because, to them, that's all that's seemingly out there.

  • All they see when they look at anime is a clique of odd, unsociable nerds

  • watching some bizarre high school girl fetish show,

  • complete with perverse masturbation material with a plot that's pretty much impossible to understand.

  • The public image for anime isn't the greatest,

  • and it's pretty much the same image that hardcore gamers or "Star Trek" fans had to deal with in the past.

  • And for anime to stand any chance of becoming mainstream,

  • it needs to break out of this preconception the public has of it.

  • And, to be honest, I'm not sure if it can yet.

  • Unless we get super lucky and have something like "Attack on Titan" air on HBO,

  • or "Wolf Children" gets super popular in theaters, we need to look at anime as a whole.

  • As much as we would like to think that there are anime for all ages,

  • honestly, it's not as mature as we make it out to be.

  • Yes, the image of cartoons is highly inaccurate for the diverse medium that anime is,

  • but in terms of primary demographic, it's still mostly for teenagers.

  • It's a rarity for anime to not be set in high school or have high school-age characters for their protagonists.

  • Fanservice, as I pointed out in my previous rant, is more glorified and plentiful than it ever was,

  • and the genre that is by far the most popular is still the shonen genre.

  • Even in terms of movies, there isn't really anything that can match the top, critically-acclaimed stuff that Hollywood offers,

  • unless it just falls back to the family- friendly, Disney-esque type films,

  • which doesn't really change any preconceptions about animation as a medium of storytelling.

  • As it stands, anime's just not mature enough yet to break out of its pre-existing image of the general populace.

  • There's still too much reliance on stories that revolve around high school,

  • gratuitous fanservice in abundance,

  • not enough anime that can appeal to the mature audience.

  • And one "Attack on Titan" isn't going to change the mass opinion alone.

  • Anime simply is not ready yet.

  • Though, that's not to say that it never will be.

  • Recently, there have been snippets of news here and there that hint at a possible future for anime over here.

  • The highly-successful "Little Witch Academia" Kickstarter campaign,

  • which managed to completely obliterate its Kickstarter goals within days

  • despite the fact that it did so poorly in Japan they had to cancel live events due to low ticket sales.

  • This follows news of a live-action adaptation for Naoki Urasawa's "Monster" coming to HBO,

  • along with a Toonami revival that, so far, has pretty much exceeded all expectations.

  • Hollywood, it seems, is also slowly starting to take interest

  • after producing the highly-anime-influenced "Pacific Rim", even though it did tank domestically,

  • alongside rumors of Leonardo DiCaprio turning down a role in the new "Star Wars"

  • to work on a "Robotech" movie with Tobey Maguire,

  • and Warner Bros. announcing a new live-action "Death Note" movie.

  • The prospects for an increased awareness of anime are certainly looking up,

  • but this actually leads me to my final question.

  • Do we, as a fanbase, actually want anime to become popular and mainstream?

  • There's an irony in my own personal opinion,

  • since I never would have started this YouTube channel if anime were more popular

  • and I had friends to talk about it with.

  • But, just think about it for a second.

  • Imagine a place where people stand around water coolers discussing the newest events in "Attack on Titan",

  • where you can walk down the street with a "Madoka Magica" t-shirt

  • without having to explain that it's a dark and edgy show,

  • where Fox News are debating the controversial violence portrayed in "Elfen Lied".

  • The effect of making something mainstream may seem like a simple case of "More Popularity = More Money = Better Stuff,"

  • but things don't always work out like that.

  • If we look at another part of nerd culture that's become mainstream, gaming,

  • we see that the popularity spike didn't mean that independent artists

  • were allowed more creative freedom to do what they wanted,

  • but instead, we now see the control of select multi-billion mega-corporations

  • funding the same gritty, realistic war shooters every year to fit within their business models.

  • While, arguably, the majority of the creative stuff is coming from the little guys.

  • Sure, there is still some great stuff coming out,

  • but what kind of change would anime see if it were to become popular?

  • Right now, we are a cult -- a niche fanbase within an already niche part of geek culture.

  • And while there are plenty of plus sides to finding out that our strange little hobby

  • has suddenly exploded in popularity and is now understood by the masses,

  • we would lose the uniqueness we shared when this was just some obscure little thing

  • that was only appreciated by other people like you.

  • Yes, it's filled with strange archetypes and tropes that put other people off,

  • but it's these characteristics that we all love about anime.

  • As much as I complain about the clichés and tropes of anime sometimes,

  • if I stay away from it for too long, I secretly crave it.

  • I want my tsunderes, my insane shonen power-ups, my short high school skirts.

  • And while it may be great for the medium we love to be acknowledged by the masses,

  • is it worth it at the cost of watering down these characteristics that drew us to the medium in the first place?

  • Would it change a lot from the thing that we know and love at this moment?

  • And would the fanbase we're in now change from the people in this little corner of geekdom we're all connected with?

  • So, I'm asking you guys now.

  • Do you want anime to become mainstream?

  • Leave a comment or video response for your chance to get featured in my next rant.

  • Anyway, that's it for me now, though, so with your response to my last rant,

  • what do you think about fanservice in anime?

  • [42believers] Fanservice... a topic that makes many female anime fans groan in disgust

  • as they rant and rave about how degrading it is to anime,

  • not to mention women in general,

  • and how it's the most evil thing in the entire world, which must be...

  • Hey guys! Gigguk here. Now, you may notice I'm somewhere different today.

  • And, well, that's because I'm on holiday in Thailand.

  • Why am I in Thailand?

  • Well, 'cause I'm... Asian and Thai...

  • Yeah...

  • If you enjoyed this rant, be sure to check out my other rants and the featured video

  • for some more interesting discussion videos.

  • And, as always, you can find me on Facebook and Twitter in the description below.

  • Anyway, that's it for me now, though.

  • So, I'm still waiting on my voice actors for "EvAbridged 4.0", so that'll be out later.

  • But, until then, I've been Gigguk, and I'll see you all next time.

AZ Rants is a segment where I take a less structured and humorous approach

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