niche

US /ni:ʃ/

UK /nɪtʃ/

B2
n.NounSmall part of a market representing an opportunity
My book speaks to the young adult niche
n.NounArea with all specific plant/animal needs to live
The niche of this fish is the bottom of the river
n.NounA specialized business, job or activity
George was happy after he found his niche as a school teacher
n.NounSpace cut into a wall, as to display a statue
I asked the carpenter to cut a niche into the wall
n.NounA comfortable or suitable position in life or employment.
She has carved out a comfortable niche for herself in the company.
v.i.Intransitive VerbTo specialize in a particular market segment or area.
The company decided to niche its product line to focus on high-end customers.

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