niche

US /ni:ʃ/

UK /nɪtʃ/

B2

noun

  • A comfortable or suitable position in life or employment.
  • The role and position a species has in its environment; how it meets its needs for food and shelter, how it survives, and how it reproduces.
  • Small part of a market representing an opportunity
  • A shallow recess, especially in a wall to display an ornament or statue.
  • Area with all specific plant/animal needs to live
  • A specialized business, job or activity
  • Space cut into a wall, as to display a statue

verb

  • To specialize in a particular market segment or area.