Google I/O 2012 - Google Play: Marketing 101 for Developers┃VoiceTube - Learning English through Videos

Vocabulary

of course: Sure ; Certainly
look at: To use your eyes to focus on something
talking about: To discuss a particular topic.
have to: Must do
for example: As an illustration or instance.
out there: In or to a place that is far away
put together: To build or assemble something small, e.g. a toy
think about: To consider something carefully.
at least: As a minimum
go out: To leave a building (e.g. a house)
clock in: To record the time of one's arrival at work, typically using a time clock.
over time: Gradually; as time passes.
come up with: To think of an idea or solution; produce
think of: To look on as (being something specific); consider
in terms of
as well as: Also; in addition to
to do with: To be about something; concern
all the things: Everything; all items or aspects
nuts and bolts: The basic practical details.
for a minute: For a short period of time; briefly.
take out: To apply for and get a license
on average: Typically; usually; based on an average calculation.
in the world: Used to emphasize a question expressing surprise, confusion, or disbelief.
as a matter of fact: In reality; actually; used to emphasize the truth of a statement, often when it differs from what someone might expect or believe.
based on: To use something as the foundation or starting point for something else.
do in: To make completely tired out and exhausted
figure out: To understand the behavior of someone
word of mouth: Information spread by people telling each other.
on a tear: Engaged in a lively or energetic activity spree.
of interest: Relevant or important to someone or something.
in itself: Considered alone or without reference to anything else; intrinsically.
in a minute: Very soon; in a short amount of time.
in the books: Finished, completed, or officially recorded.
in the house: Located inside a building used as a dwelling.
in green: Located in or surrounded by green plants or fields.
in red: Marked or written using the colour red.
in particular: Specifically; especially.
live streaming: Broadcasting an event in real-time over the internet.
on behalf of: As the representative of someone
call out: To criticize someone to modify their behavior
in reality: Actually; in fact; truly.
work in: To make an opening for something in your schedule
fire up: To motivate or encourage someone
on top of that: In addition to something already mentioned; furthermore.
to some extent: Partially; not completely.
break it down: To simplify something complex into smaller, more manageable parts.
down with: Suffering from an illness.
in depth: Thoroughly and carefully; in detail.
get together: To gather, or come together for some purpose
on the slide: In a state of decline or deterioration.
in your face: Bold, aggressive, and confrontational.
point in time: A specific moment or instance when something occurs or exists.
in time: Eventually; after a period of time.
get into it: To become interested in something and enjoy it.
old school: Traditional or old-fashioned in style, behavior, or attitude.
have been around: To have a lot of experience in life.
no matter: Regardless of; it does not matter.
out of date: Expired; too old to be used
over to: Used to hand over to someone else to speak
in the past: During a former period of time; previously.
with it: Intelligent, alert, and up-to-date.
test out: To try something (such as a new product) to see whether it works properly or is appealing
down the road: At a future time; in the future.
critical to: Extremely important or essential.
for that matter: Used to emphasize that something is true or likely to happen, or to introduce a related point.
on sale: Available at a reduced price
side with: To support one person or group against another in a disagreement.
back up: To save a copy of your computer data
phase out: To gradually end a task, or sell a product
to let: Indicates that a property is available for rent.
on the internet: Located or available on the internet.
on occasion: Sometimes, but not regularly.
around the world: In or to many countries.
in the process of: During the course of; while something is happening or being done.
at the end of the day: Ultimately; when everything else is considered.
go back to: To return to a starting point
land on: To come down to the ground or another surface after flying or falling.
instead of: When one thing is replaced by another
from top to bottom: Completely or thoroughly; in every part.
in that order: Following the sequence or arrangement previously mentioned or understood.
see in: To accompany someone to the entrance of a building or room.
talk about it: To discuss a particular subject.
to the point: Expressing something directly and without unnecessary detail.
drink in: To absorb or take in something with great enjoyment.
in the middle of: In the central part or point of something.
knock on: To strike a door or window to attract attention.
on to: Toward something; forward
move on: To decide to change or go to a different place
pay up: To pay money that you owe
put out: To publish, e.g. a book
build in: To include something as part of a plan, system, or design.
at scale: In large quantities; with significant reach or impact.
on earth: Used to emphasize a question expressing surprise or anger.
the following: Next in order or sequence.
in general: Typically; usually; on the whole.
to scale: In proportion; maintaining accurate relative dimensions.
search for: To try to find someone or something.
centered around: To have (something) as the main subject or focus.
look to: Be looking to. be planning to (do something)
blue blood: Belonging to a noble or royal family.
live on: To continue to exist or be remembered.
run by: To be managed or controlled by someone or a group.
go for it: An expression of encouragement or approval.
in line with: In agreement with; conforming to.
look back: To think about past events
start over: To begin again.
point out: To make others aware of an idea
sink your teeth into: To become very involved or interested in something with enthusiasm.
scheme of things: The way that things are generally ordered or arranged in the world or in a particular situation.
kick ass: To decisively defeat someone
mobile: Able to be moved or able to move
lot: What happens to a person in life from chance; fate
play: To act as a character in a movie, or on stage
great: Very good; better than before
kind: In a caring and helpful manner
people: Persons sharing culture, country, background, etc.
talk: Style of speaking
time: Speed at which music is played; tempo
game: Activity with rules that people play to have fun
business: A company formed for making profit
pay: To give money for goods or work done
talking: To make a formal speech about something
good: Proper, appropriate or right
hear: To be aware of sound; to perceive with the ear
number: Symbols such as 1, 2, 56, 793
price: Person's name
download: To transfer data from a computer or the internet
market: To publicize products to get you to buy; advertise
build: Your physical shape; physique
store: To put things in a place for later use
simple: Not hard to understand or do; not complex
spend: To use money to pay for something
point: An item to be discussed
video: Recording capturing action with sound
cool: Steady and calm when facing difficulties
magical: Specially enjoyable, pleasing or romantic
higher: Farther above the ground
bit: Device put in a horse's mouth to control it
snacking: To eat a small amount outside of regular meal time
plan: Drawing of how something should be done or made
application: Software program, e.g. for smart phone
product: Item that can be bought
search: To examine a person's clothing to find something
stuff: Generic description for things, materials, objects
brand: A mark burned on an animal to show who owns it
advertising: To show how good a product is, to make people buy
research: To study in order to discover new ideas and facts
experience: Thing a person has done or that happened to them
creative: Having the ability to make something new
couple: To join something to something else
audience: Group of people attending a play, movie etc.
ad: Public notice or advertisement
user: Person that uses a service/thing, e.g. a website
content: Being happy or satisfied
session: Period of time used for a specific activity
consumer: Person who buys goods or services
awareness: Having knowledge of something
basically: Used before you explain something simply, clearly
lastly: In conclusion; at the final part of something
purchase: To buy something; to get by paying money for it
effective: Working efficiently to produce a desired result
version: Different way that someone interprets something
promotion: Act of advertising a product to people
datum: Item of factual information
trial: Hearing and judgment of a case in court
launch: Starting a new project; introducing new product
target: A goal or amount you are trying to achieve
distribute: To hand out or give to people
dip: To decrease or lower temporarily
measure: Plan to achieve a desired result
distribution: Dividing or spreading out to others
developer: Someone who develops real estate
coverage: Type of programs a radio or TV station broadcasts
dragon: Imaginary creatures that breathe fire
app: Small applications for smartphones
apps: Small applications for smartphones
marketing: To publicize products to get you to buy; advertise
monetize: To make money from your invention or ideas
monetization: Act of making money from your invention or ideas
viral: Of or caused by a virus
iterate: To utter or perform something repeatedly
checklist: List of tasks and things to be checked
downloaded: To transfer data from a computer or the internet
tee: Small object used to hit a golf ball from
qualitative: Of the quality of (rather than quantity)
liner: Material used to cover the inside surface of

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ad
US /æd/
UK /æd/
- Noun (Countable/Uncountable)
- Public notice or advertisement
C2TOEIC
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advertising
US /ˈædvɚˌtaɪzɪŋ/
UK /ˈædvətaɪzɪŋ/
- Verb (Transitive/Intransitive)
- To show how good a product is, to make people buy
- Uncountable Noun
- The business of making companies and products well-known
- The advertising industry.
A2
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all the things
US
UK
- Pronoun
- Everything; all items or aspects
- Determiner
- Every item or object being considered or discussed.
A1
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app
US /æp/
UK /æp/
- Countable Noun
- Small applications for smartphones
A2
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application
US /ˌæplɪˈkeʃən/
UK /ˌæplɪˈkeɪʃn/
- Noun (Countable/Uncountable)
- Software program, e.g. for smart phone
- Process of spreading a substance over a surface
A2TOEIC
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apps
US
UK
- Noun (plural)
- Small applications for smartphones
A2
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around the world
US /əˈraʊnd ði wɜrld/
UK /əˈraund ðə wɜː(r)ld/
- Phrase
- In or to many countries.
- In various places throughout the world.
A2
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as a matter of fact
US /æz e ˈmætɚ ʌv fækt/
UK /æz ə ˈmætə ɔv fækt/
- Phrase
- In reality; actually; used to emphasize the truth of a statement, often when it differs from what someone might expect or believe.
- In reality; actually; used to emphasize the truth of a statement, often one that contrasts with or contradicts a previous statement.
C2
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as well as
US /æz wɛl æz/
UK /æz wel æz/
- Adverb
- Also; in addition to
- Preposition
- In addition to; and also.
A1
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at least
US /æt list/
UK /æt li:st/
- Adverb
- As a minimum
- Not less than
- Phrase
- No less than; at the minimum
- Used to indicate that something is positive in a bad situation.
C2
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at scale
US
UK
- Phrase
- In large quantities; with significant reach or impact.
- Widely; extensively; with broad application.
A1
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at the end of the day
US
UK
- Phrase
- Ultimately; when everything else is considered.
- After a day's work or activities.
A1
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audience
US /ˈɔdiəns/
UK /ˈɔ:diəns/
- Noun (Countable/Uncountable)
- Group of people attending a play, movie etc.
A2TOEIC
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awareness
US /əˈwɛrnɪs/
UK /əˈweənəs/
- Uncountable Noun
- Having knowledge of something
A2TOEIC
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back up
US /bæk ʌp/
UK /bæk ʌp/
- Phrasal Verb
- To save a copy of your computer data
- To confirm the truth of what someone says
A1
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based on
US
UK
- Phrasal Verb
- To use something as the foundation or starting point for something else.
- Preposition
- Using something as the main idea or foundation.
- Relying on something as evidence or justification.
A1
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basically
US /ˈbesɪkəli,-kli/
UK /ˈbeɪsɪkli/
- Adverb
- Used before you explain something simply, clearly
- In essence; when you consider the most important aspects of something.
A2
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blue blood
US /ˈblu blʌd/
UK /ˈblu: blʌd/
- other
- Belonging to a noble or royal family.
B2
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brand
US /brænd/
UK /brænd/
- Noun
- A mark burned on an animal to show who owns it
- Product made or designed by a named company
- Transitive Verb
- To burn a mark on an animal to show who owns it
- To describe someone as a liar, coward, etc.
A2TOEIC
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break it down
US
UK
- Phrasal Verb
- To simplify something complex into smaller, more manageable parts.
- To explain something in a detailed and understandable way.
A2
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build in
US
UK
- Phrasal Verb
- To include something as part of a plan, system, or design.
- To create something as a permanent or inherent feature.
A1
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call out
US /kɔl aʊt/
UK /kɔ:l aut/
- Phrasal Verb
- To criticize someone to modify their behavior
- To announce or specify, e.g. in a list
- Transitive Verb
- To summon or request the presence of someone, especially for assistance or service.
- To publicly criticize or denounce someone for their actions or behavior.
A1
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centered around
US
UK
- Phrasal Verb
- To have (something) as the main subject or focus.
A2
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checklist
US /ˈtʃɛkˌlɪst/
UK /ˈtʃeklɪst/
- Countable Noun
- List of tasks and things to be checked
C1
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clock in
US
UK
- Phrasal Verb
- To record the time of one's arrival at work, typically using a time clock.
A1
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come up with
US /kʌm ʌp wɪð/
UK /kʌm ʌp wið/
- Phrasal Verb
- To think of an idea or solution; produce
A1
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consumer
US /kənˈsumɚ/
UK /kənˈsju:mə(r)/
- Countable Noun
- Person who buys goods or services
- An economic agent who uses goods and services.
- Adjective
- Relating to people who buy goods and services.
A2
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content
US /ˈkɑnˌtɛnt/
UK /'kɒntent/
- Adjective
- Being happy or satisfied
- In a state of peaceful happiness.
- Noun (Countable/Uncountable)
- Information in something, e.g. book or computer
- The subject matter of a book, speech, etc.
A2
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couple
US /ˈkʌpəl/
UK /'kʌpl/
- Transitive Verb
- To join something to something else
- (Two animals) to engage in sexual relations
- Noun (Countable/Uncountable)
- Two people in a romantic relationship
- Two of something; two people; a pair
A2
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coverage
US /ˈkʌvərɪdʒ/
UK /ˈkʌvərɪdʒ/
- Uncountable Noun
- Type of programs a radio or TV station broadcasts
- The extent to which something is insured.
A2
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creative
US /kriˈetɪv/
UK /krɪ'eɪtɪv/
- Adjective
- Having the ability to make something new
- Having the ability to create; imaginative and original.
- Noun
- A person whose job involves creative work.
A2
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critical to
US
UK
- Adjective
- Extremely important or essential.
- Of decisive importance with reference to the outcome of something; vital.
B2
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datum
US /ˈdetəm, ˈdætəm, ˈdɑtəm/
UK /ˈdeɪtəm/
- Noun
- Item of factual information
B1
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developer
US /dɪˈveləpər/
UK /dɪˈveləpə(r)/
- Countable Noun
- Someone who develops real estate
A2TOEIC
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dip
US /dɪp/
UK /dɪp/
- Intransitive Verb
- To decrease or lower temporarily
- Noun (Countable/Uncountable)
- Food or sauce eaten with crackers/raw vegetables
- Place on surface (e.g. a road) lower than the rest
B1
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distribute
US /dɪˈstrɪbjut/
UK /dɪˈstrɪbju:t/
- Transitive Verb
- To hand out or give to people
- To send products to stores to sell
A2
More
distribution
US /ˌdɪstrəˈbjuʃən/
UK /ˌdɪstrɪˈbju:ʃn/
- Noun (Countable/Uncountable)
- Dividing or spreading out to others
- Act of sending products to stores to sell
- Adjective
- Sending products to stores to sell
B1
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do in
US
UK
- Phrasal Verb
- To make completely tired out and exhausted
- To destroy or cause damage to someone
A1
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down the road
US
UK
- Phrase
- At a future time; in the future.
- Along the street; a short distance away.
A1
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down with
US /daʊn wɪð/
UK /daun wið/
- Adjective
- Suffering from an illness.
- Agreeable to; in favor of.
- Interjection
- An expression of opposition to something.
A1
More
download
US /ˈdaʊnˌlod/
UK /'daʊnləʊd/
- Transitive Verb
- To transfer data from a computer or the internet
- Noun
- Transfer of data from the internet to a computer
A2TOEIC
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downloaded
US
UK
- Transitive Verb
- To transfer data from a computer or the internet
A2
More
dragon
US /ˈdræɡən/
UK /ˈdrægən/
- Noun (Countable/Uncountable)
- Imaginary creatures that breathe fire
B1
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drink in
US /drɪŋk ɪn/
UK /driŋk in/
- Phrasal Verb
- To absorb or take in something with great enjoyment.
A1
More
figure out
US /ˈfɪɡjɚ aʊt/
UK /ˈfiɡə aut/
- Phrasal Verb
- To understand the behavior of someone
- To think through logically to find a solution
- Verb (Transitive/Intransitive)
- To understand or find an answer to something.
- To find a solution to a problem or understand something.
A1
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fire up
US
UK
- Phrasal Verb
- To motivate or encourage someone
- Transitive Verb
- To make someone feel enthusiastic or excited.
- To make someone angry or agitated.
A1
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for a minute
US
UK
- Phrase
- For a short period of time; briefly.
- Used to indicate a sudden realization or thought.
A1
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for example
US
UK
- Phrase
- As an illustration or instance.
More
for that matter
US /fɔr ðæt ˈmætɚ/
UK /fɔ: ðæt ˈmætə/
- Phrase
- Used to emphasize that something is true or likely to happen, or to introduce a related point.
- Used to introduce a statement that supports or strengthens a previous statement.
A2
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from top to bottom
US /frəm tɑp tu ˈbɑtəm/
UK /frəm tɒp tə ˈbɒtəm/
- other
- Completely or thoroughly; in every part.
B1
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get into it
US
UK
- Phrasal Verb
- To become interested in something and enjoy it.
- To start a career or profession.
- Intransitive Verb
- To become interested in something.
A1
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get together
US /ɡɛt təˈɡɛðɚ/
UK /ɡet təˈɡeðə/
- Phrasal Verb
- To gather, or come together for some purpose
- To start a romantic relationship.
- Verb (Transitive/Intransitive)
- To meet for social or recreational purposes.
- To start a romantic relationship.
A1
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go back to
US /ɡo bæk tu/
UK /ɡəu bæk tu:/
- Phrasal Verb
- To return to a starting point
A1
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go for it
US /ɡo fɔr ɪt/
UK /ɡəu fɔ: it/
- Interjection
- An expression of encouragement or approval.
- Intransitive Verb
- To try to achieve something; to make an attempt.
A1
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go out
US /ɡo aʊt/
UK /ɡəu aut/
- Phrase
- To leave a building (e.g. a house)
- Phrasal Verb
- (Of a fire) to burn out; be extinguished
- Go out of fashion to stop being fashionable
A1
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have been around
US /hæv bɪn əˈraʊnd/
UK /hæv bɪn əˈraund/
- Verb (Transitive/Intransitive)
- To have a lot of experience in life.
- To have existed for a period of time.
A2
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have to
US /hæv tu/
UK /ˈhæv tə/
- Auxiliary Verb
- Must do
A1
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in a minute
US
UK
- Phrase
- Very soon; in a short amount of time.
- Within the duration of one minute.
A1
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in depth
US /ɪn dɛpθ/
UK /in depθ/
- Adverb
- Thoroughly and carefully; in detail.
More
in general
US /ɪn ˈdʒɛnərəl/
UK /in ˈdʒenərəl/
- Phrase
- Typically; usually; on the whole.
- Not specific or detailed; broadly.
- Adjective
- Not detailed or specific; overall.
C2
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in green
US /ɪn ɡrin/
UK /ɪn ɡri:n/
- other
- Located in or surrounded by green plants or fields.
B2
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in itself
US /ɪn ɪtˈsɛlf/
UK /in itˈself/
- Phrase
- Considered alone or without reference to anything else; intrinsically.
- Essentially; by its very nature.
More
in line with
US /ɪn laɪn wɪð/
UK /in lain wið/
- Phrase
- In agreement with; conforming to.
- In the same direction or alignment as.
- Preposition
- In agreement or conformity with.
A2
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in particular
US /ɪn pɚˈtɪkjəlɚ/
UK /in pəˈtikjulə/
- Phrase
- Specifically; especially.
- Detailed or precise.
A1
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in reality
US /ɪn riˈælɪti/
UK /in riˈæliti/
- Phrase
- Actually; in fact; truly.
B2
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in red
US /ɪn rɛd/
UK /in red/
- Phrase
- Marked or written using the colour red.
- Adjective
- Operating at a financial loss; in debt.
More
in terms of
US
UK
- Phrase
- With regard to; concerning a particular aspect.
A1
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in that order
US
UK
- Phrase
- Following the sequence or arrangement previously mentioned or understood.
C1
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in the books
US /ɪn ði bʊks/
UK /ɪn ði bʊks/
- other
- Finished, completed, or officially recorded.
B2
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in the house
US
UK
- Phrase
- Located inside a building used as a dwelling.
- Within a legislative body, such as a parliament or congress.
A1
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in the middle of
US
UK
- Phrase
- In the central part or point of something.
- Engaged or occupied with something.
A2
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in the past
US
UK
- Phrase
- During a former period of time; previously.
A1
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in the process of
US /ɪn ði ˈprɑsˌɛs ʌv/
UK /in ðə ˈprəuses ɔv/
- Phrase
- During the course of; while something is happening or being done.
A1
More
in the world
US /ɪn ði wɜrld/
UK /in ðə wɜː(r)ld/
- Phrase
- Used to emphasize a question expressing surprise, confusion, or disbelief.
- Used to indicate the extent or degree of something, often in a superlative sense.
A1
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in time
US /ɪn taɪm/
UK /in taim/
- Adverb
- Eventually; after a period of time.
- Not late; with enough time to spare.
- Phrase
- Eventually; before it is too late.
- According to the scheduled time; punctual.
A1
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in your face
US
UK
- Adjective
- Bold, aggressive, and confrontational.
A1
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instead of
US /ɪnˈstɛd ʌv/
UK /inˈsted ɔv/
- Preposition
- When one thing is replaced by another
- Adverb
- As a substitute or alternative.
A1
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kick ass
US /kɪk æs/
UK /kik æs/
- Verb (Transitive/Intransitive)
- To decisively defeat someone
- To perform exceptionally well
More
knock on
US /nɑk ɑn/
UK /nɔk ɔn/
- Phrasal Verb
- To strike a door or window to attract attention.
- Intransitive Verb
- (In rugby) to drop the ball forward.
A1
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land on
US
UK
- Phrasal Verb
- To come down to the ground or another surface after flying or falling.
- To criticize someone severely.
B1
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lastly
US /ˈlæstli/
UK /ˈlɑ:stli/
- Adverb
- In conclusion; at the final part of something
A2
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launch
US /lɔntʃ, lɑntʃ/
UK /lɔ:ntʃ/
- Noun
- Starting a new project; introducing new product
- Act of firing rockets into the air
- Transitive Verb
- To start a new project; start selling a product
- To put a rocket into the air
A2TOEIC
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liner
US /ˈlaɪnɚ/
UK /ˈlaɪnə(r)/
- Noun
- Material used to cover the inside surface of
B2
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live on
US
UK
- Phrasal Verb
- To continue to exist or be remembered.
- To eat a particular type of food as the main thing.
More
live streaming
US
UK
- Verb (Transitive/Intransitive)
- Broadcasting an event in real-time over the internet.
A1
More
look at
US /lʊk æt/
UK /luk æt/
- Phrasal Verb
- To use your eyes to focus on something
- To focus your eyes on something carefully
A1
More
look back
US /lʊk bæk/
UK /luk bæk/
- Phrasal Verb
- To think about past events
A1
More
look to
US
UK
- Phrasal Verb
- Be looking to. be planning to (do something)
- To expect someone to do something for you; rely on
A1
More
magical
US /ˈmædʒɪkəl/
UK /ˈmædʒɪkl/
- Adjective
- Specially enjoyable, pleasing or romantic
- Concerning, involving, or able to perform magic
A2
More
marketing
US /ˈmɑ:rkɪtɪŋ/
UK /ˈmɑ:kɪtɪŋ/
- Transitive Verb
- To publicize products to get you to buy; advertise
- Uncountable Noun
- The act of selling services or goods
B1
More
mobile
US /ˈmoʊbl/
UK /'məʊbaɪl/
- Adjective
- Able to be moved or able to move
- Able to move easily from one job, place, or social class to another.
- Countable Noun
- Personal phone you take with you wherever you go
- A decorative structure that is suspended so as to turn freely in the air.
B1
More
monetization
US /ˌmʌnətə'zeɪʃən/
UK /ˌmʌnɪtaɪ'zeɪʃən/
- Uncountable Noun
- Act of making money from your invention or ideas
B2
More
monetize
US /'mʌnəˌtaɪz/
UK /'mʌnɪtaɪz/
- Transitive Verb
- To make money from your invention or ideas
C2TOEIC
More
move on
US /muv ɑn/
UK /mu:v ɔn/
- Phrasal Verb
- To decide to change or go to a different place
- To start talking about something different.
A1
More
no matter
US
UK
- Conjunction
- Regardless of; it does not matter.
- Adverb
- Regardless of; it is not important
A1
More
nuts and bolts
US
UK
- Noun
- The basic practical details.
- Small metal fasteners.
B2
More
of course
US /ʌv kɔː(r)s/
UK /ɔv kɔː(r)s/
- Adverb
- Sure ; Certainly
- Phrase
- For sure; certainly
A2
More
of interest
US /əv ˈɪntrɪst/
UK /əv ˈɪntrəst/
- other
- Relevant or important to someone or something.
B2
More
old school
US /old skul/
UK /əuld sku:l/
- Adjective
- Traditional or old-fashioned in style, behavior, or attitude.
- Referring to an earlier, more traditional style of music, especially hip-hop or rap.
- Noun
- A traditional method or approach.
B1
More
on a tear
US /ɑn ə ˈtɪr/
UK /ɒn ə ˈteə/
- other
- Engaged in a lively or energetic activity spree.
C1
More
on average
US /ɑn ˈævərɪdʒ/
UK /ɔn ˈævəridʒ/
- Phrase
- Typically; usually; based on an average calculation.
B1
More
on behalf of
US /ɑn bɪˈhæf ʌv/
UK /ɔn biˈhɑ:f ɔv/
- Phrase
- As the representative of someone
- Acting as a representative of.
B1
More
on earth
US /ɑn ɚθ/
UK /ɔn ə:θ/
- Phrase
- Used to emphasize a question expressing surprise or anger.
- Used to emphasize that something is not possible or will not happen.
A1
More
on occasion
US /ɑn əˈkeʒən/
UK /ɔn əˈkeiʒən/
- Idiom
- Sometimes, but not regularly.
- Phrase
- Sometimes, but not regularly or often
B1
More
on sale
US /ɑn sel/
UK /ɔn seil/
- Adjective
- Available at a reduced price
- Available to be bought
A2
More
on the internet
US
UK
- Phrase
- Located or available on the internet.
- Using the internet as a medium or platform.
A1
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on the slide
US
UK
- Phrase
- In a state of decline or deterioration.
- Losing control or influence; declining in status.
- Adjective
- (Informal) Dishonest or untrustworthy; engaging in shady practices.
A1
More
on to
US /ɑn tu/
UK /ɔn tu:/
- Preposition
- Toward something; forward
- Aware of someone's activities.
- Adjective
- Aware of someone's deception or illegal activities.
A1
More
on top of that
US
UK
- Phrase
- In addition to something already mentioned; furthermore.
A1
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out of date
US /aʊt ʌv det/
UK /aut ɔv deit/
- Adjective
- Expired; too old to be used
- Not fashionable; old fashioned
C2
More
out there
US /aʊt ðɛr/
UK /aut ðɛə/
- Adverb
- In or to a place that is far away
- Existing in the universe
- Adjective
- Unconventional; strange; avant-garde
- Existing or available.
A1
More
over time
US /ˈovɚ taɪm/
UK /ˈəuvə taim/
- Phrase
- Gradually; as time passes.
- During a long period.
- Adverb
- Gradually; as time passes.
B1
More
over to
US
UK
- Preposition
- Used to hand over to someone else to speak
- The responsibility is now yours
More
pay up
US
UK
- Phrasal Verb
- To pay money that you owe
A1
More
phase out
US /fez aʊt/
UK /feiz aut/
- Phrasal Verb
- To gradually end a task, or sell a product
- Phrase
A2
More
point in time
US
UK
- Noun
- A specific moment or instance when something occurs or exists.
- A significant juncture or stage in history or a sequence of events.
A1
More
point out
US /pɔɪnt aʊt/
UK /pɔint aut/
- Phrasal Verb
- To make others aware of an idea
- To draw attention to something or someone
A1
More
promotion
US /prəˈmoʃən/
UK /prə'məʊʃn/
- Noun (Countable/Uncountable)
- Act of advertising a product to people
- Movement to a higher position or rank in a company
A2
More
purchase
US
UK
- Transitive Verb
- To buy something; to get by paying money for it
- Noun (Countable/Uncountable)
- Something that you bought
- Strong hold on something; grip
A2TOEIC
More
put out
US /pʊt aʊt/
UK /put aut/
- Phrasal Verb
- To publish, e.g. a book
- To cause someone to be troubled or inconvenienced
A1
More
put together
US /pʊt təˈɡɛðɚ/
UK /put təˈɡeðə/
- Phrasal Verb
- To build or assemble something small, e.g. a toy
- To organize or arrange something.
A1
More
qualitative
US /ˈkwɑ:ləteɪtətɪv/
UK /ˈkwɒlɪtətɪv/
- Adjective
- Of the quality of (rather than quantity)
C1
More
research
US /rɪˈsɚtʃ, ˈriˌsɚtʃ/
UK /rɪ'sɜ:tʃ/
- Verb (Transitive/Intransitive)
- To study in order to discover new ideas and facts
- To study the market relating to marketing products and services.
- Noun (Countable/Uncountable)
- Study done to discover new ideas and facts
- A particular area or topic of study.
A2TOEIC
More
run by
US
UK
- Phrasal Verb
- To be managed or controlled by someone or a group.
- To show or tell something to someone briefly to get their opinion or approval.
A1
More
scheme of things
US
UK
- Phrase
- The way that things are generally ordered or arranged in the world or in a particular situation.
- A person's place or importance in relation to other things.
A1
More
search
US /sɜ:rtʃ/
UK /sɜ:tʃ/
- Transitive Verb
- To examine a person's clothing to find something
- To look for an answer or explanation to a problem
- Noun (Countable/Uncountable)
- Examination of person to find something
- Action to find an answer to a problem
A2TOEIC
More
search for
US /sɚtʃ fɔr/
UK /sə:tʃ fɔ:/
- Phrasal Verb
- To try to find someone or something.
B1
More
see in
US /si ɪn/
UK /si: in/
- Phrasal Verb
- To accompany someone to the entrance of a building or room.
A1
More
session
US /ˈsɛʃən/
UK /ˈseʃn/
- Noun (Countable/Uncountable)
- Period of time used for a specific activity
- Series of meetings for e.g. a court, legislature
A2TOEIC
More
side with
US /saɪd wɪð/
UK /said wið/
- Phrasal Verb
- To support one person or group against another in a disagreement.
A2
More
sink your teeth into
US /sɪŋk jʊɚ tiθ ˈɪntu/
UK /sɪŋk jʊə ti:θ ˈɪntə/
- other
- To become very involved or interested in something with enthusiasm.
B2
More
snacking
US
UK
- Intransitive Verb
- To eat a small amount outside of regular meal time
B2
More
spend
US /spɛnd/
UK /spend/
- Transitive Verb
- To use money to pay for something
- To use time in order to do something
A2TOEIC
More
start over
US /stɑrt ˈovɚ/
UK /stɑ:t ˈəuvə/
- Phrasal Verb
- To begin again.
A1
More
store
US /stɔr, stor/
UK /stɔ:(r)/
- Transitive Verb
- To put things in a place for later use
- Noun (Countable/Uncountable)
- Place where things are kept for future use
- Place where you can go to buy things
A2TOEIC
More
stuff
US /stʌf/
UK /stʌf/
- Uncountable Noun
- Generic description for things, materials, objects
- Transitive Verb
- To push material inside something, with force
B1
More
take out
US /tek aʊt/
UK /teik aut/
- Phrasal Verb
- To apply for and get a license
- To take someone on a date
- Uncountable Noun
- Food purchased at a restaurant to eat elsewhere.
A1
More
talk about it
US /tɔk əˈbaʊt ɪt/
UK /tɔ:k əˈbaut it/
- Verb (Transitive/Intransitive)
- To discuss a particular subject.
A1
More
talking about
US
UK
- Phrasal Verb
- To discuss a particular topic.
- To be constantly mentioning or bringing up a subject.
A1
More
target
US /ˈtɑrɡɪt/
UK /'tɑ:ɡɪt/
- Noun (Countable/Uncountable)
- A goal or amount you are trying to achieve
- Group you are trying to sell to or influence
- Transitive Verb
- To try to influence; direct a message toward
- (Army) to aim an attack at something
A2TOEIC
More
tee
US /ti/
UK /ti:/
- Noun (Countable/Uncountable)
- Small object used to hit a golf ball from
- The letter T.
B2
More
test out
US
UK
- Phrasal Verb
- To try something (such as a new product) to see whether it works properly or is appealing
- To try something new to see if it is effective or works well.
A1
More
the following
US
UK
- Adjective
- Next in order or sequence.
- Uncountable Noun
- What is about to be said or written.
B1
More
think about
US /θɪŋk əˈbaʊt/
UK /θiŋk əˈbaut/
- Phrasal Verb
- To consider something carefully.
- To remember or call to mind.
A1
More
think of
US /θɪŋk ʌv/
UK /θiŋk ɔv/
- Phrasal Verb
- To look on as (being something specific); consider
- To consider or remember something.
- Verb (Transitive/Intransitive)
- To imagine or call something to mind
A1
More
to do with
US
UK
- Phrasal Verb
- To be about something; concern
A1
More
to let
US /tu lɛt/
UK /tu let/
- Preposition
- Indicates that a property is available for rent.
A2
More
to scale
US
UK
- Phrase
- In proportion; maintaining accurate relative dimensions.
- Verb (Transitive/Intransitive)
- To increase or expand proportionally.
- To climb or ascend.
B2
More
to some extent
US /tu sʌm ɪkˈstɛnt/
UK /tu: sʌm iksˈtent/
- Phrase
- Partially; not completely.
A1
More
to the point
US /tu ði pɔɪnt/
UK /tu: ðə pɔint/
- Adjective
- Expressing something directly and without unnecessary detail.
- Phrase
- Relevant and pertinent to the matter at hand.
A2
More
trial
US /ˈtraɪəl, traɪl/
UK /ˈtraɪəl/
- Noun (Countable/Uncountable)
- Hearing and judgment of a case in court
- Act or process of testing or experimenting
- Transitive Verb
- To be made or done as a test or experiment
A2TOEIC
More
version
US /ˈvɚʒən, -ʃən/
UK /ˈvə:ʃən/
- Noun
- Different way that someone interprets something
- New or different form of something
A2TOEIC
More
video
US /ˈvɪdiˌo/
UK /'vɪdɪəʊ/
- Noun (Countable/Uncountable)
- Recording capturing action with sound
- A recording of moving visual images made digitally or on videotape.
- Transitive Verb
- To make a moving film of, with sound
- To make a video call.
A2
More
viral
US /ˈvaɪrəl/
UK /ˈvaɪrəl/
- Adjective
- Of or caused by a virus
- Becoming very popular by circulating quickly from person to person, especially through the Internet.
B2
More
with it
US /wɪð ɪt/
UK /wið it/
- Adjective
- Intelligent, alert, and up-to-date.
- Understanding and knowledgeable about current trends or information.
A1
More
word of mouth
US /wɚd ʌv maʊθ/
UK /wə:d ɔv mauθ/
- Uncountable Noun
- Information spread by people telling each other.
A1
More
work in
US /wɚk ɪn/
UK /wə:k in/
- Phrasal Verb
- To make an opening for something in your schedule
- To fit person/thing into a schedule or sequence
A1
More

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01:03

She took a brave step forward, leaving behind her comfort zone to chase her dreams.

Vocabulary

brave
adj. Having courage
comfort zone
phr. A familiar situation where one feels safe

Explanation

a brave step is a noun phrase, where brave is an adjective modifying the noun step, meaning "a courageous step". forward is an adverb modifying step, meaning "ahead". The whole phrase serves as the object, answering the "what" of took (verb) — she took a brave step forward.

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brave

US/brev/

UK/breɪv/

adj.Brave

v.t.To bravely face

A2 Elementary

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80

#app #apps #marketing #google play #application #product

Google I/O 2012 - Google Play: Marketing 101 for Developers

0

XP posted on 2013/10/18

Want to make your app a smash hit on Google Play? This session from Google I/O 2012 dives into essential marketing strategies, covering everything from user research to app store optimization. You'll pick up tons of practical vocabulary for promoting your app and understanding monetization!

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