Vocabulary

  • look at: To use your eyes to focus on something
  • in the end: Finally; after a period of time or series of events.
  • such as: For example; like
  • positive light: A way of presenting someone or something that makes them seem good or desirable.
  • in comparison: When compared to something else.
  • over time: Gradually; as time passes.
  • turn to: To go to someone for help, advice, or information.
  • for example: As an illustration or instance.
  • answer to: To be responsible to someone and have to explain your actions to them.
  • subscribe: To regularly pay to receive a service
  • episode: One separate event in a series of events
  • strategy: Careful plan or method for achieving a goal
  • stretch: To make your arm, leg muscles long to ease them
  • term: Conditions applying to an agreement, contract
  • consider: To think carefully about something
  • reputation: Common opinion that people have about someone
  • develop: To explain something in steps and in detail
  • position: Person's opinion or attitude about something
  • reward: To give something because of someone's good work
  • implement: To start to do something you plan to do
  • brand: A mark burned on an animal to show who owns it
  • quality: Feature associated with someone or something
  • reach: To come to or arrive at a goal or destination
  • series: Set of stories or articles on a particular subject
  • appeal: Ability to attract interest, attention, or desire
  • adapt: To change something for a different function
  • adopt: To legally take a child into your family
  • purchase: To buy something; to get by paying money for it
  • generate: To create or be produced or bring into existence
  • segment: Part divided from the other parts of something
  • loyalty: Complete and sustained support for person, thing
  • elastic: Able to return to original shape after stretching
  • click: To work well with someone or something
  • relate: To demonstrate a logical relationship between
  • apparel: Clothing
  • luxury: Something expensive bought for pleasure
  • transcript: Paper copy of something spoken or recorded
  • promote: To try to encourage popularity/sales of a product
  • receive: To get something someone has given or sent to you
  • satisfaction: Happy feeling because of something that you did
  • company: Good feeling from being with someone else
  • profitable: Being useful; benefiting someone or something
  • niche: Small part of a market representing an opportunity
  • build: Your physical shape; physique
  • equipment: Tools or materials used to perform a task
  • retailer: Merchant/store who sells goods at retail
  • change: To exchange one set of clothes for another
  • business: A company formed for making profit
  • part: Division of a book
  • percentage: Part of a whole divided into hundredths
  • cooperate: To work together with, to assist someone
  • equity: Condition of people being treated the same
  • lesson: Something done to learn or teach something; class
  • virgin: Someone who did not do a thing before; first timer
  • hear: To be aware of sound; to perceive with the ear
  • view: Opinion, belief, or idea about something
  • marketing: To publicize products to get you to buy; advertise
  • update: Addition of a current version of something
  • oversee: To check on or manage the work of others
  • fiat: Official order from a person of authority
  • unrelated: Not related; not connected
  • beep: Short high sound such as that made by a car horn
  • coca: Type of South American plant used to make cocaine
  • blanc: White sauce of fat, broth, and vegetables
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    • adapt

      US /əˈdæpt/

      UK /ə'dæpt/

      • Transitive Verb
      • To change something for a different function
      • To change something to fit or suit a new purpose
      • Intransitive Verb
      • To change your behaviour so that it is easier to live in a new place or situation
      B1TOEIC
      More
    • adopt

      US /əˈdɑ:pt/

      UK /əˈdɒpt/

      • Transitive Verb
      • To legally take a child into your family
      • To take on responsibility for something
      A2TOEIC
      More
    • answer to

      US

      UK

      • Phrasal Verb
      • To be responsible to someone and have to explain your actions to them.
      • To correspond to or match a description or requirement.
      A1
      More
    • apparel

      US /əˈpærəl/

      UK /ə'pærəl/

      • Noun
      • Clothing
      C1TOEIC
      More
    • appeal

      US /əˈpil/

      UK /ə'pi:l/

      • Uncountable Noun
      • Ability to attract interest, attention, or desire
      • Verb (Transitive/Intransitive)
      • To attract interest, attention, or desire
      • To request a judge or others to change a decision
      A2TOEIC
      More
    • beep

      US /bip/

      UK /bi:p/

      • Noun
      • Short high sound such as that made by a car horn
      • Intransitive Verb
      • To make a sharp high sound like that of a car horn
      C1
      More
    • blanc

      US /b'lɑ:ŋk/

      UK /b'lɑ:ŋk/

      • Noun
      • White sauce of fat, broth, and vegetables
      B2
      More
    • brand

      US /brænd/

      UK /brænd/

      • Noun
      • A mark burned on an animal to show who owns it
      • Product made or designed by a named company
      • Transitive Verb
      • To burn a mark on an animal to show who owns it
      • To describe someone as a liar, coward, etc.
      A2TOEIC
      More
    • coca

      US

      UK

      • Noun
      • Type of South American plant used to make cocaine
      C1
      More
    • cooperate

      US /koˈɑpəˌret/

      UK /kəʊ'ɒpəreɪt/

      • Verb (Transitive/Intransitive)
      • To work together with, to assist someone
      B1
      More
    • elastic

      US /ɪˈlæstɪk/

      UK /ɪˈlæstɪk/

      • Adjective
      • Able to return to original shape after stretching
      • Uncountable Noun
      • Material that can stretch and return to shape
      B1
      More
    • episode

      US /ˈɛpɪˌsod/

      UK /'epɪsəʊd/

      • Noun
      • One separate event in a series of events
      • Show which is part of a larger story
      B1TOEIC
      More
    • equipment

      US /ɪˈkwɪpmənt/

      UK /ɪˈkwɪpmənt/

      • Uncountable Noun
      • Tools or materials used to perform a task
      A2TOEIC
      More
    • equity

      US /ˈɛkwɪti/

      UK /ˈekwəti/

      • Uncountable Noun
      • Condition of people being treated the same
      • Value of a house, etc., minus the mortgage
      • Noun (Countable/Uncountable)
      • Stocks and shares which pay no fixed interest
      • The value of the shares issued by a company
      B1TOEIC
      More
    • fiat

      US /ˈfiət, -ˌæt, -ˌɑt, ˈfaɪˌæt, -ət/

      UK /ˈfi:æt/

      • Noun
      • Official order from a person of authority
      C1
      More
    • for example

      US

      UK

      • Phrase
      • As an illustration or instance.
      More
    • generate

      US /ˈdʒɛnəˌret/

      UK /ˈdʒenəreɪt/

      • Transitive Verb
      • To create or be produced or bring into existence
      • To create electricity, heat, energy and power
      A2TOEIC
      More
    • implement

      US /ˈɪmpləmənt/

      UK /ˈɪmplɪment/

      • Transitive Verb
      • To start to do something you plan to do
      • Noun (Countable/Uncountable)
      • A tool
      B1TOEIC
      More
    • in comparison

      US /ɪn kəmˈpærɪsən/

      UK /in kəmˈpærisən/

      • Adverb
      • When compared to something else.
      • Phrase
      • When compared to something else.
      • When considering the differences between two or more things.
      A1
      More
    • in the end

      US /ɪn ði ɛnd/

      UK /in ðə end/

      • Phrase
      • Finally; after a period of time or series of events.
      • Ultimately; as the final result or consequence.
      A1
      More
    • look at

      US /lʊk æt/

      UK /luk æt/

      • Phrasal Verb
      • To use your eyes to focus on something
      • To focus your eyes on something carefully
      A1
      More
    • loyalty

      US /ˈlɔɪəlti/

      UK /ˈlɔɪəlti/

      • Uncountable Noun
      • Complete and sustained support for person, thing
      • Allegiance or devotion to a person, cause, or country.
      B2TOEIC
      More
    • luxury

      US /ˈlʌɡʒəri, ˈlʌkʃə-/

      UK /ˈlʌkʃəri/

      • Noun (Countable/Uncountable)
      • Something expensive bought for pleasure
      • Something that gives great comfort and pleasure
      • Adjective
      • Very comfortable and expensive.
      A2
      More
    • marketing

      US /ˈmɑ:rkɪtɪŋ/

      UK /ˈmɑ:kɪtɪŋ/

      • Transitive Verb
      • To publicize products to get you to buy; advertise
      • Uncountable Noun
      • The act of selling services or goods
      B1
      More
    • niche

      US /ni:ʃ/

      UK /nɪtʃ/

      • Noun
      • Small part of a market representing an opportunity
      • Area with all specific plant/animal needs to live
      • Intransitive Verb
      • To specialize in a particular market segment or area.
      B2
      More
    • over time

      US /ˈovɚ taɪm/

      UK /ˈəuvə taim/

      • Phrase
      • Gradually; as time passes.
      • During a long period.
      • Adverb
      • Gradually; as time passes.
      B1
      More
    • oversee

      US /ˌovɚˈsi/

      UK /ˌəʊvə'si:/

      • Transitive Verb
      • To check on or manage the work of others
      B2TOEIC
      More
    • percentage

      US /pərˈsentɪdʒ/

      UK /pəˈsentɪdʒ/

      • Noun (Countable/Uncountable)
      • Part of a whole divided into hundredths
      • An advantage or allowance.
      B1
      More
    • positive light

      US

      UK

      • Noun (Countable/Uncountable)
      • A way of presenting someone or something that makes them seem good or desirable.
      • An optimistic or favorable perspective.
      B1
      More
    • profitable

      US /ˈprɑ:fɪtəbl/

      UK /ˈprɒfɪtəbl/

      • Adjective
      • Being useful; benefiting someone or something
      • Making more money than it cost to make
      A2TOEIC
      More
    • promote

      US /prəˈmoʊt/

      UK /prəˈməʊt/

      • Transitive Verb
      • To try to encourage popularity/sales of a product
      • To move someone to a higher position or rank
      A2TOEIC
      More
    • purchase

      US

      UK

      • Transitive Verb
      • To buy something; to get by paying money for it
      • Noun (Countable/Uncountable)
      • Something that you bought
      • Strong hold on something; grip
      A2TOEIC
      More
    • quality

      US /ˈkwɑlɪti/

      UK /'kwɒlətɪ/

      • Noun (Countable/Uncountable)
      • Feature associated with someone or something
      • High level of worth or excellence
      • Adjective
      • Of a high standard
      A2TOEIC
      More
    • reach

      US /ritʃ/

      UK /ri:tʃ/

      • Verb (Transitive/Intransitive)
      • To come to or arrive at a goal or destination
      • To be long enough to get to a certain place
      • Uncountable Noun
      • Power or control someone has over something
      A2TOEIC
      More
    • relate

      US /rɪˈlet/

      UK /rɪ'leɪt/

      • Transitive Verb
      • To demonstrate a logical relationship between
      • To understand or sympathize with, e.g. a problem
      A2TOEIC
      More
    • reputation

      US /ˌrɛpjəˈteʃən/

      UK /ˌrepjuˈteɪʃn/

      • Noun (Countable/Uncountable)
      • Common opinion that people have about someone
      • A widespread belief that someone or something has a particular characteristic.
      B1TOEIC
      More
    • retailer

      US /ˈritelɚ/

      UK /ˈri:teɪlə(r)/

      • Countable Noun
      • Merchant/store who sells goods at retail
      B2TOEIC
      More
    • reward

      US /rɪˈwɔrd/

      UK /rɪ'wɔ:d/

      • Transitive Verb
      • To give something because of someone's good work
      • To give someone money for helping the police
      • Noun
      • Money given for information about criminals
      • Something given in recognition of service, effort, or achievement.
      A2TOEIC
      More
    • satisfaction

      US /ˌsætɪsˈfækʃən/

      UK /ˌsætɪs'fækʃn/

      • Uncountable Noun
      • Happy feeling because of something that you did
      • Providing enough to make someone happy
      B1TOEIC
      More
    • segment

      US /ˈsɛɡmənt/

      UK /ˈsegmənt/

      • Noun
      • Part divided from the other parts of something
      • Transitive Verb
      • To separate something into different parts
      B1TOEIC
      More
    • strategy

      US /ˈstrætədʒi/

      UK /'strætədʒɪ/

      • Noun (Countable/Uncountable)
      • Careful plan or method for achieving a goal
      • Branch of military dealing with command
      A2TOEIC
      More
    • stretch

      US /strɛtʃ/

      UK /stretʃ/

      • Verb (Transitive/Intransitive)
      • To make your arm, leg muscles long to ease them
      • To make something bigger by pulling on it
      • Noun
      • Making arm, leg muscles longer to ease them
      • A consecutive row of things
      A2TOEIC
      More
    • subscribe

      US /səbˈskraɪb/

      UK /səb'skraɪb/

      • Verb (Transitive/Intransitive)
      • To regularly pay to receive a service
      B1TOEIC
      More
    • such as

      US /sʌtʃ æz/

      UK /sʌtʃ æz/

      • Preposition
      • For example; like
      A1
      More
    • transcript

      US /ˈtrænˌskrɪpt/

      UK /ˈtrænskrɪpt/

      • Noun (Countable/Uncountable)
      • Paper copy of something spoken or recorded
      • Official list of a student's grades
      B2
      More
    • turn to

      US /tɚn tu/

      UK /tə:n tu:/

      • Phrasal Verb
      • To go to someone for help, advice, or information.
      • To start doing or using something, often something bad or undesirable.
      A1
      More
    • unrelated

      US /ˌʌnrɪˈleɪtɪd/

      UK /ˌʌnrɪˈleɪtɪd/

      • Adjective
      • Not related; not connected
      • Not sharing a family relationship
      B1
      More
    • update

      US /ʌpˈdet/

      UK /ˌʌpˈdeɪt/

      • Noun (Countable/Uncountable)
      • Addition of a current version of something
      • New information or data to make more current
      • Transitive Verb
      • To download the latest version of software
      • To make more current or modern
      B1TOEIC
      More
    • virgin

      US /ˈvɚdʒɪn/

      UK /ˈvɜ:dʒɪn/

      • Countable Noun
      • Someone who did not do a thing before; first timer
      • Person who has never had sexual intercourse
      • Adjective
      • Never having had sexual intercourse
      B1
      More
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    01:03

    She took a brave step forward, leaving behind her comfort zone to chase her dreams.

    Vocabulary
    • brave

      adj. Having courage

    • comfort zone

      phr. A familiar situation where one feels safe

    Explanation
    a brave step is a noun phrase, where brave is an adjective modifying the noun step, meaning "a courageous step". forward is an adverb modifying step, meaning "ahead". The whole phrase serves as the object, answering the "what" of took (verb) — she took a brave step forward.

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    brave

    US/brev/
    UK/breɪv/
    adj.Brave
    v.t.To bravely face
    A2 Elementary

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    B1
    #brand#marketing#market#branding#niche#equity

    English for Marketing Vocabulary VV19 - Branding (Part 2)

    0
    林宜悉 posted on 2026/01/22
    Ready to level up your branding game? This video dives deep into essential marketing vocabulary like 'brand equity' and 'differentiation', perfect for boosting your business English skills. You'll pick up advanced terms and practical workplace phrases that will make your marketing strategies shine!

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