promote

US /prəˈmoʊt/

UK /prəˈməʊt/

A2

other

  • To advance someone to a higher position or rank.
  • To advertise or publicize a product or event.
  • To encourage or support the growth, development, or existence of something.

verb

  • To try to encourage popularity/sales of a product
  • To move someone to a higher position or rank

Examples

Bonus payments to staff serve to promote commitment to the company.

They claimed that the authorities had deliberately promoted and condoned the violence.