Vocabulary

• per year: For each year; annually.
• count in: To include someone in an activity or plan.
• as anything: Used to emphasize intensity or degree of a quality or action.
• of value: Having worth, importance, or usefulness.
• help desk: A service that provides assistance and information to users of computer software or hardware.
• critical to: Extremely important or essential.
• rather than: More exactly; more correctly
• look at: To use your eyes to focus on something
• draw in: To attract or entice someone or something.
• other than: Except for; apart from.
• instead of: When one thing is replaced by another
• go after: To chase or pursue something
• assume: To act in a false manner to mislead others
• perception: Way in which one sees or understands something
• thrive: To be or become healthy or successful
• improve: To make, or become, something better
• crisis: Unstable situation of extreme danger or difficulty
• average: Total of numbers divided by the number of items
• typically: In a normal or usual way
• audience: Group of people attending a play, movie etc.
• staple: Main food of a particular community
• roughly: Approximately; (of numbers) about; around
• significantly: In a way that is important or noticeable
• property: Particular quality that someone or something has
• brand: A mark burned on an animal to show who owns it
• decade: Period of 10 years
• quality: Feature associated with someone or something
• efficient: Able to produce results without waste
• generic: Concerning a product without a brand name
• inflation: Act of filling something with air or gas
• private: Being away from others and quiet
• stock: Animals such as cattle kept for breeding
• expand: To make something larger in size, number, amount
• household: Being in everyday use; common
• deliver: To give birth to a child; help a woman give birth
• spark: Small piece of burning material produced by fire
• survey: Broad view or general description of something
• examine: (Medical) to test to find out what is wrong
• reduce: To try to decrease, e.g. your weight if overweight
• target: A goal or amount you are trying to achieve
• profit: Benefit from doing something
• company: Good feeling from being with someone else
• moment: Very short or brief period of time
• margin: Edge of an area
• narrator: Person or character who tells a story
• wheat: A kind of grain that is used to make flour
• operate: To control or handle something, such as a machine
• continue: To do something without stopping, or after pausing
• last: Final; with nothing following; after all others
• lease: Contract renting land, buildings, etc. to another
• simplicity: Being easy to understand or use
• grow: To get bigger and more mature; make plants do this
• squash: To stop a revolt, etc. continuing; overcome; defeat
• product: Item that can be bought
• fast: In a way that is difficult to move or change
• popular: Liked or enjoyed by many people
• rank: To rate or class things
• layout: Plan or design of something, e.g. of book page
• carry: To have a child, be pregnant
• country: An area of land that is controlled by a government
• want: To desire or wish for something; hope for a thing
• time: Speed at which music is played; tempo
• par: Set number of hits to complete a hole in golf
• downturn: Worsening of business or economic activity
• pancake: Flat cake of fried on both sides on a griddle, etc.
• thud: Dull noise, as of something heavy falling
• frill: Non-essential decoration or addition
• supermarket: Self-service store selling groceries etc.