It's a dramatization of a wellness influencer who lied about having terminal brain cancer and she claimed that she had cured herself through alternative therapies. That got us thinking about the wellness industry. So on this episode we're gonna peer behind the curtain to find out what it's all about. Are terms like self-care and wellness just sexier ways of saying health? And are people using those terms to sell us things that we don't really need? We're gonna find out. Plus we're gonna tell you how you can identify online wellness scams. I'm William Lee Adams and this is What in the World from the BBC World Service. I'm in the studio with Jackie Wakefield. She's a reporter with our global disinformation unit. Jackie hi. Hey. So before we dive into online wellness scams, and there are a lot of them, I'm hoping we can look at the big picture. How big is the global wellness industry? So the global wellness industry is massive. It's bigger than the pharmaceutical industry. It's worth 6.3 trillion dollars worldwide and it's growing year-on-year with more and more people jumping on the trend trying to cash in. So I can picture what the profile of a fitness influencer might look like. Abs for days, spandex, exercise routines. But what does the profile of a wellness influencer look like? It's really tough because I think this changes year-on-year depending on the trends. But I think typically the profile is normally women, normally younger, normally looking quite thin, fit, have some form of aspirational life that followers might want to copy or get part of that magic that they seem to have.

And in order for a dramatization to be true, it's gotta be, you know, the only defences are veritas,

There is no joy to be found within 1988's Men Behind the Sun, nor is there any sort of comeuppance for the wartime atrocities committed by the Imperial Japanese Army within this dramatization of the real-life Unit 731.

and make it happen; that means don’t procrastinate and no dramatization. Set yourself an amount

(DRAMATIZATION)

Part fact, part dramatization, the film did nothing more than solidify Facebook's and Mark Zuckerberg's respective places in the history books.

What annoyed me was the dramatization of it.

Moreover, Netflix's 2019 dramatization when they See Us inspired mandatory recordings of all police interrogations of minors.

He constantly lies about having numerous friends bribing schoolchildren to pose for his lie, his movie lives in a dramatization

MICHAEL FARADAY (Dramatization): Perhaps some sort of electrical force is emanating outwards