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  • Alright, here we are

  • in our second installment. Lets take a look at our

  • retail store in Jackson Hole.

  • it's a walking through. They are still doing some

  • of the final touches here. The guys are painting the exterior right now and we are going to be open for business next week. Lets cruise on in.

  • This is a pretty unique feature in the store.

  • We have this huge glass box

  • that creatures our segway to the other retail areas. We also have our window box that will have an exterior display. Another neat feature is

  • this giant barn door we built. And, wave through there.

  • And this would be to segregate our store from their store

  • in hours where we may not be open but they are open.

  • As we move through the store you can see its

  • come a long way since uh...the last time we videoed.

  • The wood flooring I was describing in the last video is all in now.

  • So the idea behind

  • the Stio store was to reflect on our apparel line.

  • What we did with the store was to try and

  • create a modern sensibility but have it grounded

  • with the materials we used as well.

  • A fairly modern design. Progressive design but grounded with all these materials

  • which is very similar with what we are trying to do with our apparel.

  • Modern sensibility and modern materials grounded with traditional

  • values and design sensibility.

  • Another one of the cool elements in the store is

  • this giant embellishment

  • of our pine cone logo

  • which again we did on the apple core ply.

  • This was really cool project

  • that our architect

  • has a high-tech ciency machine

  • that cut all this out and

  • you can see it

  • has dimension to it

  • which was really important to us to add some dimension, gravity and weight to the ply.

  • So it's actually four different pieces that

  • are comprised and sectioned off.

  • But we think it came out pretty cool. We are really stoked about it.

  • So come visit Liz and the rest of the crew

  • at Stio's store when we open

  • next week. We can't wait to show you all the product.

Alright, here we are

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B1 grounded retail modern apparel exterior design

Stio - Jackson Retail Store Tour

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    阿多賓 posted on 2014/01/26
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