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Alright, here we are
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in our second installment. Lets take a look at our
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retail store in Jackson Hole.
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it's a walking through. They are still doing some
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of the final touches here. The guys are painting the exterior right now and we are going to be open for business next week. Lets cruise on in.
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This is a pretty unique feature in the store.
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We have this huge glass box
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that creatures our segway to the other retail areas. We also have our window box that will have an exterior display. Another neat feature is
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this giant barn door we built. And, wave through there.
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And this would be to segregate our store from their store
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in hours where we may not be open but they are open.
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As we move through the store you can see its
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come a long way since uh...the last time we videoed.
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The wood flooring I was describing in the last video is all in now.
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So the idea behind
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the Stio store was to reflect on our apparel line.
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What we did with the store was to try and
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create a modern sensibility but have it grounded
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with the materials we used as well.
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A fairly modern design. Progressive design but grounded with all these materials
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which is very similar with what we are trying to do with our apparel.
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Modern sensibility and modern materials grounded with traditional
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values and design sensibility.
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Another one of the cool elements in the store is
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this giant embellishment
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of our pine cone logo
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which again we did on the apple core ply.
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This was really cool project
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that our architect
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has a high-tech ciency machine
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that cut all this out and
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you can see it
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has dimension to it
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which was really important to us to add some dimension, gravity and weight to the ply.
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So it's actually four different pieces that
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are comprised and sectioned off.
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But we think it came out pretty cool. We are really stoked about it.
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So come visit Liz and the rest of the crew
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at Stio's store when we open
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next week. We can't wait to show you all the product.