Placeholder Image

Subtitles section Play video

  • Hashtags are used just about everywhere - they make regular appearances in our social media

  • posts, they travel across platforms, and they can even carry the message of an entire marketing

  • campaign for really savvy brands...

  • But how do hashtags work on different social media platforms - and how does this affect

  • the way that we use them for business?

  • These are some really interesting questions that I’ll try to answer inside this video.

  • Hey, it’s Chia from Brand24 and today I want to talk about hashtags - specifically,

  • the different ways that hashtags are used across various social media platforms like

  • Twitter, Instagram and Facebook.

  • So let’s start with hashtags on Twitter:

  • Twitter is essentially the birthplace of hashtags, and it all started with this Tweet: “How

  • do you feel about using the pound sign for groups?

  • As in (hashtag)BarCamp?”

  • This was the first time that a hashtag was used on Twitter, and the message sums up how

  • Twitter hashtags are still being used today - to GROUP together individual tweets that

  • talk about a common topic.

  • Basically, hashtags on Twitter let us find conversations about stuff that were interested

  • in, so we can join in and voice our opinions or share an experience.

  • Brands can really easily use Twitter hashtags to engage in conversations about a certain topic

  • or create a new hashtag to promote an event - like #SMMW19 (social media marketing world).

  • If you use a pre-existing hashtag, make sure you take 5 minutes to see what it’s about,

  • so you don’t find yourself in hot water like DiGiorno Pizza did when they turned the

  • #WhyIStayed hashtag (featuring stories from domestic abuse survivors) into a joke about

  • staying for pizza.

  • Now, what about hashtags on Instagram?

  • Instagram is all about images, and each hashtag contains a visual feed of all the posts that

  • share the same tag, whether it’s displayed in the image caption or down below in the

  • Commentssection.

  • People tend to go crazy with Instagram hashtags, which is what prompted Insta to put a limit

  • of 30 hashtags on each post.

  • What this liberal use of hashtags on the platform tells us, is that they play a key role on

  • Insta.

  • Actually, Instagram is almost POWERED by hashtags, making their role in business kind of multipurpose

  • here.

  • But, no matter what youre doing - whether youre holding a contest or giveaway, or

  • working on a digital campaign, you want to maximize the social media reach for your posts,

  • and make sure that as many people as possible see it.

  • So the best way to do that is by using trending hashtags.

  • Since these are the hashtags that people are actively using, it guarantees that the IG

  • post you spent so much time creating, won’t go unnoticed.

  • Now, how about hashtags on Facebook?

  • So, Facebook hashtags work in a different way than they do on Instagram and Twitter.

  • This is because Facebook itself is much more focused on people - including those with private

  • profiles.

  • Most people - they don’t really use hashtags on Facebook unless it’s to express some kind

  • of emotion, like “I’ve been trying to open this jar for the past 20 minutes.

  • No luck.

  • #Frustrated"

  • And they don’t really SEARCH for hashtags there either.

  • Facebook is where you go to look for people or friends - and sometimes groups or brands

  • that you like.

  • But that doesn’t mean that hashtags don’t have a place on Facebook.

  • On the contrary, this means that hashtags on Facebook have a much more specific use,

  • especially in business.

  • So, a lot of brands - they actually forego using any Facebook hashtags, since - as we mentioned, people don’t

  • really use them to discover content or join in on conversations.

  • But all this changes when brands want to connect a series of Facebook posts.

  • In this case, Facebook hashtags become super helpful.

  • Beauty brand Ipsy is a really good example of this.

  • They created a series of short videos on Facebook, where they tested different products that

  • could be found in their beauty subscription service.

  • Even though each video featured a different product, that could range from foot peels to eyeliner

  • tape, they were all connected by the hashtag #CrashTestBeauties.

  • So, anybody who watched one of their videos could just click on the hashtag, and be taken

  • to what is essentially a playlist of all the videos in that series, helping viewers discover

  • even more Facebook content from Ipsy.

  • I imagine that this would also work really well for fitness brands - just invent your

  • own hashtag like #GetFitWithArnold (or something more clever) - and create content that shows

  • people the best exercises for different muscle groups, and then connect it all with your

  • hashtag to show them workouts for total body fitness.

  • So, this was just a really quick look at how hashtags work on different platforms - whether

  • it’s to engage in conversation on Twitter, discover new content on Instagram, or connect

  • a series of posts on Facebook.

  • Of course, theyre also used on other social media platforms, like YouTube, LinkedIn, Reddit

  • & more --- albeit in different capacities.

  • But the number one tip that I have for you guys today, is that if you use hashtags for

  • business on ANY platform - remember to track them.

  • See how many times theyre used, WHERE theyre used, WHEN theyre used, and WHO is using

  • them.

  • I’ll try to cover how you can track all of this in another video.

  • And that’s all we have time for today - if you have any questions, feel free to ask away

  • in the comments section - or just let me know what else you want to learn about.

  • And if you found this video helpful, remember to like, share and hit that subscribe button

  • to find out when the next video comes out - which will contain even more tips on how

  • to do all things in social media & digital marketing.

  • Thank you for watching - I hope you learned something useful, and I’ll see you next time. Bye!

Hashtags are used just about everywhere - they make regular appearances in our social media

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it