Name: 5 Copywriting Tips For Beginners
Uploaded: 2020-03-09T08:23:10.000Z
Duration: 11 min 24 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Present continuous

To-infinitive

and you're not so sure how to get started.

So, if you are a beginner, you're just getting started,

desire is much more important than your degree.

I remember when I first learn about copywriting,

I flunked English twice when I was in high school.

And what I realize is that when it comes to copywriting,

a lot of the things that we learn in school,

maybe even in journalism, those skills don't apply.

it's very, very different from copywriting, right.

Academic writing is designed to educate, right,

that's why they're kind of dry, could be very boring,

So, it's a very much a street-smart kind of skill,

You think about school-smart, it's, you know,

accounting and engineering and all these skillsets,

versus copywriting, it's much more street-smart.

Over all these years I've had maybe, maybe,

one or two clients and prospects asking me,

"hey, do you have any degree in writing?"

What they care is, can your writing produce results.

master short form copy before you learn long form copy.

there's so many different types of copywriting.

Long form I'm referring to, it could be a long landing page,

or crafting a webinar, crafting a direct mail piece

I always suggest to my copywriting students,

I'm talking about, it could be an email, right,

it could be an autoresponder sequence in an email.

even Google Ads with just a headline and a few lines, right.

You're basically crafting short paragraph or headlines.

hey, this would work or that wouldn't work,

and also, it builds your confidence, right.

'Cause sometimes when you write a long page,

it's like 10, 20 pages, it is so intimidating, right.

It might take you three weeks to craft something,

versus if you craft something short, a short email,

And you can test it, you can send it to your clients.

So, I think it's much easier way to get in the game.

Copywriting tip number three, and that is,

a lot beginner copywriters make is, they get all excited,

or you grab a pen and you grab your legal pad,

getting to know, what are their frustrations,

what are their pain points, what are their goals,

Once you know a lot about your prospects,

you're much easier, you have a much easier time,

crafting a message that speaks directly to them

versus you rush into it, you just want to write.

If you do your job right, if you do your research right,

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5 Copywriting Tips For Beginners

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