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  • Hello there. My name is Richard McMunn from the interview training company PassMyInterview.com

  • and in this tutorial, I will teach you how to prepare for, and pass, a product manager

  • interview. It does not matter which organization you have your PRODUCT MANAGER interview for,

  • please do make sure you stay tuned and watch this tutorial from beginning to end because

  • I promise you I am going to make you the STAND OUT CANDIDATE during your interview! I will

  • achieve this by covering the following different elements during this tutorial. I'm going to

  • give you some good tips for passing your product manager interview. I am also going to give

  • you a number of sample product manager interview questions. These are common questions that

  • come up regularly during product manager interviews. I will also give you SUGGESTED ANSWERS to

  • tough product manager interview questions to help you prepare. I will tell you the qualities

  • the interviewer is looking for. And then, at the end of the presentation, I will give

  • you THREE QUESTIONS that I think you should ask the interview panel at the end of your

  • product manager interview. So, five really good, valid reasons for you to watch this

  • from beginning to end. Now, before I get into the content and teach how to pass your product

  • manager interview, a very warm welcome to this tutorial. My name is Richard McMunn.

  • That's me there in the center. I have been helping people to pass their interviews for

  • about 20 years now. I am a former fire officer and also a manager myself with many years

  • experience and I always help you by giving you TOP-SCORING ANSWERS to the interview questions.

  • Please do make sure you SUBSCRIBE by clicking the red button below the video and also make

  • sure you turn on that NOTIFICATION BELL so you get notified the minute I upload new videos.

  • I would also very much appreciate your support if you gave the video a LIKE -thank you very

  • much. That tells me that you enjoy the content. I will then spend more time creating it for

  • you. So let's get into the tutorial - the Product Manager Interview Questions and Answers.

  • Please take notes as I progress. The first thing that I want to cover quickly is the

  • QUALITIES that you need to demonstrate during your interview. So you have to be able to

  • manage and lead a team of people. It is likely there will be some questions based around

  • how you communicate and interact with teams of people both internally and externally,

  • and also your ability to handle conflict. You also have to have an eye for detail - great

  • attention to detail skills. Always maintain the highest standards possible, be capable

  • of resolving conflict within teams. You must have strong communication and interpersonal

  • skills because you need to build relationships and also be able to create and follow product

  • roadmaps and systems. So, within the answers that are going to come right now, I have covered

  • all of these different qualities to make sure you are the standout candidate. By the way,

  • if you want to connect with me on LinkedIn.com, I've put myLinked In linkin the description

  • below the video. It's always good to connect with like-minded people. OK. Let's get into

  • those product manager interview questions and answers. First question that I want to

  • cover is: Tell me about yourself and why you want to become a product manager? An important

  • tip for answering this question is, in your answer, list the skills, the qualities and

  • the experience you have that will be of benefit to the employer, and this is how to do it.

  • “I believe the skills, qualities and experience I have make me the perfect candidate for this

  • position. Throughout my career, I have continually learnt, developed and improved to point where

  • I now feel I am a highly competent and effective Product Manager. I want to become a Product

  • Manager because the skills, the qualities and the experience I possess are a strong

  • match for the person specification, which means I can hit the ground running and make

  • a solid, positive start as your Product Manager. I have great attention to detail skills, I

  • can manage and lead a team of people to achieve a company’s commercial objectives, I am

  • a strong communicator and I can also be relied upon to deliver all product-related tasks

  • and products on time and to the necessary standards.” That is a great answer! It shows

  • that you are confident in your own abilities. You are giving them loads of really positive

  • strengths and qualities that you have, and you are also explaining why you want to be

  • a product manager. Let's move on to the second question of our product manager interview.

  • Why do you want to work for our company as the product manager? So, here is my tip for

  • answering this question. In your answer, demonstrate you have researched their organization carefully.

  • And also give them THREE MAIN REASONS why you want to work for them as a product manager.

  • Here is my sample response to the question: Why do you want to work for our company as

  • a product manager? Here we go. “When I first saw this job advertised, I was attracted to

  • it primarily because the position is with your company. You have a good reputation within

  • this industry; people speak highly of you and I feel the standards, ethics and values

  • you expect from your staff, are a perfect match for my own. To answer your question

  • specifically, I want to work for your company for three reasons. You have ambitious plans

  • for the future, which I would like to be a part of. You will clearly support me in my

  • role as Product Manager, and finally, during my research I was hugely impressed with the

  • quality products you create and provide for your loyal customer base.” What I love about

  • that answer, is it shows that you have researched them and you are paying them compliments,

  • but also you are giving THREE REASONS why you want to work for them. And that demonstrates

  • to the interviewer that you really have thought about this carefully, and you are therefore

  • more likely to stay with them for the long term. Let's take a look at another product

  • manager interview question: Tell me how you'd describe our product to someone who wanted

  • something similar, but only much cheaper? So, tell me how you’d describe our product

  • to someone who wanted something similar, but only much cheaper? Explain how important it

  • is to really know the product in detail when communicating with customers or clients and

  • explain the product BENEFITS to the customer and then try to ADD VALUE where possible.

  • Here is my suggested answer to this product manager interview question. “First and foremost,

  • it would be vital that I have a thorough working and in-depth knowledge of your products. Whilst

  • communicating with the customer or the client, I would use previous testimonials, concentrate

  • on the positive product features and how these will benefit them, and also explain the costs

  • versus benefits element. For example, I would say: “This product is set at a price that

  • demonstrates its value in terms of the difference it will make to you, the end user. We have

  • not received one negative review from our customers who are using the product, and the

  • feedback we are receiving shows the benefits far outweigh the investment you would be making

  • by purchasing this product. We also provide outstanding support post-purchase for all

  • of our customers, so you would have the peace of mind that it will fulfill all of your needs

  • and requirements.” Again, what I like about that answer is it is positive in nature, but

  • you are actually saying to them… “This is what I would say.” You are thinking on

  • your feet and you are also demonstrating WHY their product is great and it is worth the

  • investment somebody is making. The next product manager interview question I want to cover

  • is: “How would you write a value proposition for a product? This is a tough interview question.

  • How would you write a value proposition for a product? And as a product manager, you need

  • to know this. So, my tips for answering the question iswhen answering this product

  • manager interview question, follow a 4-STEP PROCESS to demonstrate you are knowledgeable

  • in value proposition. If you say, “there are four stages that I would follow”, that

  • demonstrates that you really do know what you're talking about, instead of sitting there

  • and, you know, thinking on your feet for a great answer. So, if you say there are four

  • steps I would follow that demonstrates to the interviewer, you do know what you're talking

  • about. Here we go. “I always write a product value proposition using a 4-step process.

  • Step 1 is where I list the BENEFITS of the product. Step 2 is where I write a brief description

  • of how each benefit ADDS VALUE to the product. Step 3 is where I identify what PROBLEM the

  • customer has, before ALIGNING the products BENEFITS to their problem and how it will

  • overcome them. Finally, step 4 is where I write down why our company is the PREFERRED

  • SUPPLIER for this productand this is usually based on customer feedback, customer

  • support and also positive testimonials.” You can see the power there of answering that

  • interview question by having FOUR DIFFERENT STEPS that you will follow. And by using these

  • four steps, it makes it easier for you to remember this for your interview. Let's have

  • a look at another product manager interview question and answer. By the way, I hope you

  • are enjoying this? Hopefully, you can see the amount of work that I put into these videos.

  • Please don't forget to SUBSCRIBE and also hit that LIKE button. Thank you very much.

  • So, the next question is: How would you deal with conflict between two team members? This

  • is your opportunity to demonstrate effective management skills. Show you are capable of

  • dealing with conflict confidently and also by following a set tried-and-tested process.

  • Here is my suggested answer to the product manager interview question, how would you

  • deal with conflict between two team members? “Any form of conflict is unhelpful to the

  • team and to the productivity of an organization. Therefore, I would act decisively and confidently

  • to get to the bottom of the conflict quickly with a view to resolving it. I would speak

  • to both team members and encourage them to resolve the conflict between themselves by

  • engaging in open and honest communication. If this was not successful, I would facilitate

  • discussions myself, prioritize the areas of conflict and then put a plan in place to get

  • both team members back to full and engaging working capacity as soon as possible.” This

  • shows you have good management skills. You are able to deal with a situation. First of

  • all, by confidently encouraging them to sort it out themselves. If not, you will get more

  • involved. And that is the way to answer any interview question that is based on resolving

  • team conflict. Next question: What would you do in the first 30 days of starting as our

  • product manager? So we want to think about what we're going to do in this role before

  • we get the job, because that shows that you are really, really serious about working for

  • them, and you are enthusiastic about it. I can promise youll probably be the only

  • person who has prepared an answer to this interview question prior to going to the interview.

  • My tip is: have a plan in place already of what you intend doing within the role, once

  • you start. Be ambitious in your plan and provide evidence of how you will make an immediate

  • impact once you start in the role of product manager. Here is my suggested answer. “I

  • already have a definitive plan of what I would do if I become your Product Manager. I would

  • speak to you, the senior management team, to establish the short, medium and long terms

  • objectives of the company and how I would need to ensure the work I carry out as the

  • Product Manager is closely aligned to those. I would then identify potential products to

  • help us achieve our goals by carrying out market research, specifying key product requirements

  • and specifications, and also setting definitive timescales for completion and implementation.

  • I would also get to know my team and brief them on what the expectations were in regard

  • to their performance and how it should be aligned to the company vision and the financial

  • objectives. I would also look to develop effective marketing strategies for all products and

  • ensure there were effective systems in place to meet all of our objectives.” Whatever

  • answer you give to that question, make sure you have a number of things that you are going

  • to do. What I like about that answer is that you are saying I ALREADY HAVE A PLAN in place.

  • I would speak to you to understand the short, medium and long term objectives. I would then

  • make sure what I do is aligned to those. I would then identify potential products, the

  • key specs, specifications and the requirements and then timescales that's important for completion

  • and implementation. You'd get to know your team; then brief them on what the expectations

  • are and how their work should align to the company vision and the financial objectives.

  • And then develop effective marketing strategies and make sure they were systems in place.

  • And to be effective as a manager, in my opinion, you should always work to SYSTEMS. They work

  • brilliantly in any organization and also in any business. So that's a great answer to

  • that interview question! Let's take a look at another one. How would you create an effective

  • product roadmap? Now, you may already have experience of creating product roadmaps. I

  • will give you a sample answer to this, but make sure the product roadmap you use is relevant

  • to your own industry. A product roadmap is a visual summary that essentially maps out

  • what needs to be done in order to achieve the product objectives. A roadmap for your

  • product is a strategic guide, if you like, that determines how you intend to execute

  • the product vision. Here is my suggested answer. “There are 7 steps I would follow when creating

  • an effective product roadmap. STEP 1 is where I create a vision that is customer-centric.

  • I always focus on the needs of the customer and how the product will benefit them or solve

  • a specific problem. This is essentially