Name: 25 Tricks Manufacturers Use But You Won't Fall for It Anymore
Uploaded: 2020-03-06T18:51:48.000Z
Duration: 9 min 11 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

You buy a chocolate bar in a package that claims the thing is 25% bigger than its previous

Then you pick a shampoo that has "only natural ingredients" on the bottle and costs surprisingly

Do you really get a great bargain or is it just manufacturers fooling you?

Think twice — marketing experts are talented manipulators!

Here’s my checklist to help you make smart buying decisions:

Always pay attention to the weight written on the package.

A bag or a bottle itself may look bigger than others produced by the same brand, but its

Keep in mind that a product's ingredients are always listed in order of their proportion.

The first 2 or 3 things on the list are what you actually eat.

Don't let some fancy-sounding components tempt you into buying the product if they're at

You grab a carton after seeing big bright letters "100% Juice."

What you fail to notice (or at least, manufacturers hope so) is the fine print.

It usually claims something along the lines of "and other ingredients," meaning that there

might be water, sugar, and additives inside that box.

An effective trick is to make a product attractive on the outside and leave it blank and boring

Yeah, I'm talking about that cheese bread where the only "cheesy" part is on the top.

Oh, and let's not forget about the packaging!

For example, customers perceive food sold in tall, skinny containers as having fewer

calories than those you buy in wider and lower packages.

Plus, people subconsciously believe that things packed in slim humanoid-shaped containers

That's why juices or water sold in bottles with a prominent "waist" are so popular!

Food manufacturers love decorating their packaging with images of green fields, ripe fruit, and

Most people fall for these pretty pictures even though they don't have anything in common

Like, have you seen the amount of sugar in a snack bar with bright fruit on the package?

Not only the packaging itself but also the material it's made of can be totally misleading.

You've probably seen brown recycled "kraft" paper popular today.

You perceive this material as eco-friendly, and it leads you to believe that the insides

This method is so effective that people even consider junk food to be of higher quality

and healthier if it's wrapped in kraft paper.

Some manufacturers aren't strangers to using optical illusions to make customers think

Empty space inside boxes, inflated plastic bags, labels stuck at the top of glass bottles

so that you don't notice they are half empty...

If you know any other tricks like these, feel free to share them in the comments!

"Fresh" or "farm fresh" labels on products don't have anything to do with how fresh the

For example, if you see "fresh" sign on meat, it only means that it hasn't been frozen.

"Farm fresh," in turn, doesn't tell you anything about the conditions in which animals are

raised or crops and vegetables are grown on that particular farm.

When you buy something that has "100% biodegradable," or "100% compostable," or whatnot written

all over it, you suppose that you get something that won't harm the environment.

Unfortunately, in most cases, this label refers to the content, not to the packaging which

Most producers show the amount of sugar, fat, and calories for very small serving sizes.

Those customers who care about such things see low numbers and eagerly buy the product.

Keep in mind that most of these servings are tiny and have nothing to do with reality.

For example, when we talk about chips, a serving portion can be 15 pieces — now who on Earth

You can see a product's packaging claiming that it has "0 trans fat" or "0 saturated

Unfortunately, the manufacturer's "0" is quite different from your "0."

In most cases, the food still contains small amounts of harmful substances — per serving!

Due to the unrealistic sizes of these servings, these small amounts add up — and your food

Manufacturers often write that their new product is twice as big as the previous "edition,"

All you need to do to figure out this ruse is to compare the two versions.

In most cases, it's a shocking eye-opener.

By the way, if you see a jumbo box of something, be prepared to find a regular bag inside.

To make their products look better than they are, manufacturers often create their own

mix of healthy ingredients and put this blend at the top of the ingredient list.

This way, it becomes one of the main components.

If they didn't do it, something unhealthy, like sugar, would get to the top.

Pay attention to such words as "special blend," "protein mix," and so on.

Food producers can also choose the opposite approach: the splitting!

Let's say, the product has high amounts of sugar in it.

Then the manufacturer can split it into many kinds of sugar.

It will move the whole "sugar collection" to the end of the list, and the product won't

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25 Tricks Manufacturers Use But You Won't Fall for It Anymore

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