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  • Jony Ive: Apple Watch Series 4 is more than an evolution.

  • It represents a fundamental redesign and re-engineering

  • of Apple Watch.

  • Music playing

  • While retaining the original iconic design,

  • we've developed and refined the form,

  • also managing to make it thinner.

  • The new display is now over 30 per cent larger

  • and is seamlessly integrated into the product.

  • The interface has been redesigned for our new display,

  • providing more information with richer detail.

  • The hardware and the software combine to define

  • a very new and truly integrated singular design.

  • Navigating with the Digital Crown,

  • already one of the most intricate mechanisms

  • we've ever created,

  • has been entirely re-engineered with haptic feedback,

  • delivering a precise mechanical feel as you scroll.

  • In addition to an optical heart sensor,

  • there is a new Apple-designed electrical heart sensor

  • that allows you to quickly

  • and accurately record your heart rate

  • simply by placing a finger on the Digital Crown.

  • Additional features and enhancements

  • encourage us to live an overall healthier,

  • more active life.

  • The accelerometer, gyroscope and altimeter

  • allow you to record new types of workouts,

  • measure runs with increased precision,

  • and track your all-day activity with great accuracy.

  • Enhanced cellular connectivity

  • enables something truly liberating:

  • the ability to stay connected with just your watch.

  • Phone calls, music streaming and even emergency assistance

  • are all immediately available from your wrist.

  • Apple Watch Series 4 is a device so powerful,

  • so personal, so liberating,

  • it can change the way you live each day.


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