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	Welcome back to this three-part series
	about YouTube's rules of the road.
	In the first two videos
	we talked about Community Guidelines and copyright.
	In this last video, I'll get into how the YouTube Partner Program
	and our advertiser-friendly guidelines work.
	Now that you've posted content that complies with those
	what else could there be?
	Well, in order to make money on YouTube
	you need to join the YouTube Partner Program (YPP).
	We built policies for YPP with the goal of rewarding creators
	who work hard on unique and original content.
	The success of the YouTube Partner Program
	relies on advertisers willing to associate their brands with YouTube videos.
	If they lose trust in YouTube, it can hurt the earnings of all creators.
	So, we don't allow egregious behavior
	that has a large negative impact on the community.
	This means you should be respectful of your viewers,
	your fellow creators, and our advertisers --
	both on and off YouTube.
	For an overview of each YPP policy,
	click the Card in the top right hand corner of this video.
	Once you're in YPP you can make money from features like
	channel memberships, Super Chat, or even create your own merch.
	You can also run ads on your videos
	but, in order to make money from ads on YouTube
	your content must follow YouTube's advertiser-friendly content guidelines.
	Brands come to YouTube to connect with potential customers
	but it's important to them
	that their advertisements only show on content that aligns with their brand.
	Because of that, we've worked closely with advertisers
	and based on their feedback, have created advertiser-friendly guidelines.
	Advertiser-friendly content is appropriate for most audiences
	it doesn't include sensitive themes
	like sexually suggestive material or drug consumption.
	Some brands are willing to show their ads on more mature content
	but if your video contains mature themes
	it might receive less revenue from ads overall
	because fewer brands are interested in showing ads on your video.
	To learn more about advertiser-friendly guidelines, click here.
	And that's it!
	We hope this was a helpful overview of YouTube's Community Guidelines
	basic copyright, YouTube Partner Program policies
	and advertiser-friendly guidelines.
	These systems all work together
	to keep YouTube safe, legal, and allow you to make money
	so be sure to familiarize yourself
	with the ones that make sense for the way you intend to use YouTube.
	If you missed any of these three videos, please go back and check them out.
	Thanks!

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YouTube Partner Program and Advertiser-Friendly Guidelines: YouTube’s Rules of the Road (Part 3)

11 Collection

林宜悉 published on October 18, 2019

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YouTube Partner Program and Advertiser-Friendly Guidelines: YouTube’s Rules of the Road (Part 3)

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1. Search word

2. Repeat single sentence

3. Shortcut

4. Close caption

5. Embed

6. Unfold

Listening Quiz