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  • Jeff and Susie, so many questions about this.

  • Like is this a publicity stunt or does Burger King really want you to have it your way?

  • The Traffic Jam Whopper.

  • A Burger King Whopper delivered right to your car.

  • That's the case for drivers in Mexico City.

  • We use real-time data to detect our potential buyers in a traffic jam to offer them a Whopper and deliver on the move.

  • According to several reports, the director car delivery service uses motorcyclists to deliver food to those stuck in traffic.

  • This promotional video comes from the advertising company We Believers.

  • They say Mexico City was the test city.

  • Here is how it works.

  • Drivers order from the app when they are within a delivery zone about a two-mile radius.

  • Once they complete the order, their food will be delivered in about 15 minutes.

  • Our media is 100% dynamic, promoting our service only in high congestion zone.

  • The messages displayed information about the remaining time in traffic to order.

  • The video says that Burger King has plans to move to other cities, L.A. being one of them, something this taxi driver can get behind.

  • It's pretty good I think.

  • It saves a lot of time, you know, to everyone.

  • This guy likes the idea, too.

  • That sounds fine to me because that's what I do for a living is deliver food.

  • But he does have concerns.

  • Safety is a huge concern.

  • This driver agrees.

  • To have this person speeding through lanes tying to get you your fast-food that you can go and get yourself from a freaking drive through, makes no sense.

  • And I reached out to Burger King.

  • I'm still waiting to hear back, but it is obvious that they are promoting their app.

  • I also reached out to CHP asking if they heard about this.

  • They tell me: they have not.

  • Reporting live from Sherman Oaks, I am Chris Holms for KCAL 9 news.

Jeff and Susie, so many questions about this.

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A2 US burger king burger traffic whopper king deliver

Burger King To Deliver Whoppers To Driver Stuck In Traffic

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    Lian posted on 2019/10/26
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