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  • Which one of these Apple gadgets is the odd one out?

  • Did you get it?

  • The answer is this 2013 Mac Pro.

  • Not because it looks like a trashcan but because it's the only one that was assembled in the USA.

  • The others were assembled in China.

  • Why is that important?

  • Apple makes their product in China.

  • I told Tim Cook, who's a friend of mine, who I liked a lot, "Make your product in the United States.

  • "Build those big beautiful plants that go on for miles, it seems."

  • President Trump, who is currently in the midst of a trade war with China, wants these Apple products to be more like this one.

  • Actually, he wants them to be fully made in the USA.

  • But Apple, one of the companies most exposed to the trade war, has one of the largest, most deeply-integrated global supply chains.

  • So could Apple ever move production back to the US?

  • We've taxed China on $300 billion dollars worth of goods and products being sold into our country.

  • Trump's threat of imposing fresh tariffs could drive the cost of Apple's iPhone XS up by about $40.

  • Fortunately for Apple, that tariff has been postponed until December 15th, and an earlier round of tariffs on circuit boards and computer chips has had minimal impact on the company.

  • As China and the US keep fighting over trade, Apple is already moving some of its production to avoid tariffs and trade duties, like to India, for example, where many of Apple's major suppliers are relocating.

  • That's no mean feat.

  • The company moved production out of US years ago, building a global supply network.

  • It lists suppliers in over 25 countries, with some parts made in China since the early 2000s.

  • The way that I view this is the vast majority of our products are kind of made everywhere.

  • Largely I think that will carry the day in the future as well.

  • Others before Trump have tried to get Apple to bring jobs back to America.

  • President Obama reportedly asked Steve Jobs what it would take to make iPhones in the US, to which Jobs said, "Those jobs aren't coming back."

  • Will there be an Apple product ever made again in the United States?

  • I want there to be.

  • So will there ever say on the back of an Apple product, "Designed in California, assembled in the United States"?

  • It may.

  • The company has tried before.

  • Remember that Mac Pro?

  • It is designed by brilliant engineers in California and assembled here in the USA.

  • A series of debts at its main supplier's factory raised questions over working conditions in Asia, so the company invested $100 million to assemble the Mac Pro in Austin, Texas.

  • The reason the Mac Pro was made in the US, that's because it's a pretty low-risk product.

  • It's not making a ton of these.

  • So it could move it here, test, and see if it could do US manufacturing.

  • And if so, then it could explore the opportunity for other products.

  • But the plan in Austin had issues when it came to locally sourcing enough components for the production of the Mac Pro, leading to delays.

  • So what did the company do?

  • They imported some of the parts from China, where manufacturers had capacity to keep up with demands.

  • How many tool and diemakers do you know in the US now?

  • I could call a meeting around the United States and say, "Will every tool and die maker come to this room tonight?"

  • And we wouldn't fill the room.

  • In China, you would need several cities.

  • Recently, production in the Austin plant has fizzled out.

  • And production of the new Mac Pro--

  • This is the new Mac Pro.

  • Has been relocated back to China, according to people familiar with the plans.

  • With the new Mac Pro, it's not hard at all to shift production back to China.

  • This is Apple's playbook, right?

  • They perfected the art of making things in China.

  • So transitioning the Mac Pro or any other product to China makes a lot of sense for them.

  • So what are Apple's choices if they want to navigate the tariffs?

  • They have three options.

  • Given how expensive and complex moving out is, Apple may just decide to stay in China and at some point potentially pay tariffs, which would likely make Apple products more expensive.

  • Or Apple could move manufacturing, just not to the US.

  • India and Vietnam are only two of the countries that are hoping to lure Apple and its suppliers.

  • Finally, the company could strike an agreement with Trump.

  • Tim was talking to me about tariffs.

  • And one of the things that he made a good case is that Samsung is their number one competitor and Samsung is not paying tariffs because they're based in South Korea.

  • It's tough for Apple to pay tariffs if they're competing.

  • And I thought he made a very compelling argument, so I'm thinking about it.

  • In July, Cook said tariff exclusions are key for Apple to make the new Mac Pro in America.

  • That's what's behind the exclusions.

  • So we're explaining that and hope for a positive outcome.

  • We contacted Apple following the latest round of tariffs, but the company declined to comment further.

  • Apple hasn't recently moved any of its manufacturing back to the US, but it says it spent $60 billion supporting 450,000 jobs. with 9,000 US suppliers and companies last year.

  • They're even building a new campus in Austin, Texas, the same city where that Mac Pro is no longer being assembled.

Which one of these Apple gadgets is the odd one out?

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Why Making Apple iPhones in America Is So Hard | WSJ

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    Helena posted on 2019/09/27
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