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  • - One of the most successful books of all time

  • in the personal development space

  • is Think and Grow Rich by Napoleon Hill.

  • Have you read the book?

  • Almost every single successful person that I know of

  • have read that one way or the other

  • sometime in their lives including me.

  • But I think most people they don't really understand

  • the book or they read the book with what I call

  • a filter.

  • They don't actually get what Napoleon Hill

  • was trying to teach and the message, the lesson

  • he wants to convey.

  • So how do you actually, actually think and grow rich?

  • By think and grow rich it doesn't mean

  • you just sit there and do nothing and you meditate

  • and then money will fall in your lap.

  • That's not think and grow rich.

  • That's called meditate and grow poor, okay?

  • That's not think and grow rich.

  • So what does it mean?

  • Now if you read the book itself

  • almost everybody likes the first chapter, desire.

  • Having the desire, having the focus,

  • having that drive to be successful.

  • Everybody loves that chapter.

  • But the chapter that I think is the most important

  • that almost nobody talks about

  • is the 11th principle of achievement

  • and that is accurate thinking.

  • Accurate thinking.

  • What does accurate thinking mean?

  • I'm not talking about critical thinking.

  • Critical thinking is analyzing the agenda and thoughts

  • of others.

  • Accurate thinking is you're looking at any situation

  • or yourself or whatever is happening,

  • what is the truth?

  • What is true and relevant?

  • That's called accurate thinking.

  • It is the most difficult to do.

  • Anything that we do.

  • It is the most difficult to do.

  • The thinking time.

  • If you were to ask me, take away everything I have,

  • take away all the tools that I have in business,

  • in sales, in marketing, everything I have,

  • but you can leave me with one thing

  • what would I pick?

  • Without hesitation I would tell you is

  • thinking time.

  • The ability to think.

  • Because business is an intellectual sport.

  • Creating wealth is an intellectual sport.

  • Becoming successful is an intellectual sport.

  • Not necessarily just how smart you are

  • but the ability to think what is going on.

  • Thinking time.

  • Most people don't think enough.

  • Henry Ford said it best.

  • Thinking is the hardest work there is.

  • That's why so few people engage in it.

  • What I mean by thinking.

  • Does that mean you lock yourself in a room

  • and just sit there and let whatever thoughts

  • that come to mind and that's thinking.

  • No.

  • Let me teach you how to think.

  • This is probably to the right person watching this

  • it is the most valuable skill,

  • the most valuable lesson that I could teach you.

  • This is the really, the one thing that has made me

  • who I am today.

  • The one thing that created Dan Lok.

  • One thing.

  • And that's thinking time.

  • Here's how it works.

  • The way you think is very simple.

  • You get yourself in a quiet environment,

  • maybe you turn on some music, doesn't really matter.

  • Thinking is nothing more than asking yourself

  • profound and deep questions.

  • That's what thinking is.

  • I'll say it again.

  • Thinking is nothing more than asking yourself

  • deep and profound questions.

  • When I say deep and profound it means

  • asking those questions that takes a little bit of time,

  • you need to think about it,

  • not a very surface level questions.

  • Let me give an example.

  • If you ask yourself the question

  • why can't I make more money?

  • That kind of quality of a question

  • leads to poor answers.

  • Horrible answers.

  • Because think about it.

  • You ask your mind why can't I make more money?

  • What comes to mind?

  • Well 'cause you suck.

  • 'Cause you're no good,

  • 'cause you're not worthy,

  • 'cause nobody likes you,

  • 'cause nobody wants to buy your stuff.

  • Nobody wants to do business with you

  • or maybe you don't have enough experience.

  • You don't have a track record.

  • You don't have enough resources.

  • You don't know the right people.

  • All this shit, how does that help you in anyway.

  • A better question to ask maybe perhaps is

  • well how can I make more money?

  • But then that's also a very basic question.

  • Basic question but if you spend the time

  • and you actually think about and sit down and dissect

  • and you take the time to craft a very profound questions.

  • So you could say how could I make more money?

  • How could you make that better?

  • How could you make that question better?

  • Okay. How about instead of being so vague and so general

  • instead of how can I make more money?

  • How can I make more sales?

  • There's a difference.

  • If you run a business how do I make more sales?

  • Okay.

  • How about let's make it even better.

  • How can I make more sales without getting any new customers?

  • Hmmm. That's interesting.

  • You see how now you're thinking from

  • a different perspective.

  • How about this?

  • Let me give you one more layer.

  • How can I make more sales without

  • adding any new customers and without adding any new expense?

  • Hmmm.

  • Now you see how does a high quality question

  • what you do is thinking time

  • you put yourself in a quiet space,

  • you write that questions at the top.

  • How can I make more sales without adding any new customers,

  • without adding any new expense?

  • And now you sit down and you grab a pen, a piece of paper,

  • and you answer that.

  • You take the time.

  • Oh well I could sell more to my existing customers.

  • Interesting.

  • I can maybe increase my price so I can make more money.

  • Interesting.

  • Hmmm maybe I could also do a joint venture

  • with someone where I only pay them

  • on a performance basis.

  • So if they bring in more sales then I pay them.

  • It doesn't add any more expense to what I do.

  • Hmmm that's interesting.

  • Maybe, maybe I could also instead of selling something

  • one time I can sell it and some kind of continuity

  • that so my customers are paying me on a ongoing basis.

  • Maybe some kind of membership.

  • That's interesting.

  • You see that's thinking.

  • It's not just how can I make more money?

  • You see it's a very low level shit.

  • When you take the time to think

  • that's how you grow.

  • That's actually how you actually think and grow rich.

  • This is very deep.

  • So ponder on that but if you get this,

  • this one thing, this one skill

  • this is what makes you successful.

  • That's the difference between the poor and the rich.

  • The ability to think.

  • To do accurate thinking on a consistent basis.

  • That's the difference.

  • Until next time, I'll see you in my Bentley.

- One of the most successful books of all time

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