Name: 3 Questions to Answer in an Apology
Uploaded: 2019-08-15T08:44:56.000Z
Duration: 2 min 10 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Present continuous

To-infinitive

are three questions that you want to be able to answer.

People want the company to tell the truth for two reasons.

One is it gives them confidence that they know what went wrong.

And so that means that they will presumably know what to fix.

to be a truth-telling company so it can uncover the truth.

The second is, on whose behalf are we acting?

And the third is, how do our actions benefit

So what is it that we're going to do in the future that's

actually going to make people believe that we're going

And this is where all those facts matter,

because if you've laid that out pretty clearly,

then there is in fact a path to describe what

And so that action planning part is part of the apology, too,

to get from the current state to the future state, where

this kind of thing is not going to happen.

We definitely have this idea that trust is a binary,

that Sandra and I have unveiled and analyzed

through our research, trust is based on multiple dimensions.

And because of that, trust is much less fragile

And you can rebuild it in the dimension, because trust is--

It's not just this feeling that goes away

And we can see that with corporate scandals.

There are lots of big companies where they've had to go out.

And yet, years later, they're still here.

There's a way in which they regained that trust.

Subtitles ListPlay Video

3 Questions to Answer in an Apology

multiple

permanent

matter

fragile