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  • From Gucci to Chanel, Topshop to Primark,

  • clothes industry heavyweights rely on fashion forecasters

  • for next season's new look.

  • But advancements in artificial intelligence

  • are about to turn their art into a science.

  • Cognitive Computing is now able to identify patterns

  • previously inaccessible to humans.

  • It can simultaneously analyze vast amounts of global data,

  • from social media buzz to political polls,

  • making it possible to accurately spot

  • what's hot and what's not.

  • WGSN, the world's biggest fashion forecaster,

  • now uses AI alongside more traditional methods,

  • a move that could reduce forecasting errors by up to 50%.

  • Trendspotting mistakes can have far-reaching consequences.

  • H&M recently confessed to a $4.3 billion

  • unsold stock mountain.

  • Industry waste costs both profits and reputation.

  • Technology could make the fashion industry more sustainable.

  • By using machine learning, an AI technique,

  • to match supply with demand,

  • unnecessary manufacturing could be limited,

  • and fashion's environmental footprint reduced.

  • Online retailers are cottoning on.

  • In the next two years, 75% of fashion retailers

  • plan to invest in AI.

  • But keeping up with tech giants is going to be tough.

  • Amazon is now developing what's believed to be the world's

  • first AI fashion designer.

  • It plans to use an algorithm that designs clothes

  • by analyzing images and copying popular styles,

  • using them to build completely new designs.

  • This technological makeover could hold huge benefits,

  • especially for those who like to shop online.

  • A Japanese company has unveiled the ZOZO,

  • a body measurement suit that will ensure the clothes

  • you order fit you perfectly,

  • all meaning our future wardrobes could contain clothes

  • designed for us and sold to us by technology alone.

From Gucci to Chanel, Topshop to Primark,

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