Placeholder Image

Subtitles section Play video

  • 00:00:00,000 --> 00:00:03,630 In this video, we're going to unpack 12 killer ecommerce

  • marketing strategy tips.

  • This is one that you can't miss if you have an ecommerce store.

  • Check it out.

  • Hi, I'm JB with Marketing 360, and we help small businesses

  • grow with our marketing and design, talent and technology,

  • through our number one marketing platform, Marketing 360.

  • We call marketing and design "Mad," and we love Mad.

  • And hopefully these videos will help you fall in love with Mad

  • too.

  • So make sure to follow us to learn tips, tricks,

  • and strategies to grow your business and fuel your brand.

  • ECommerce marketing can be super complicated.

  • There's just so many different things that you can do.

  • And so in this video, I'm going to break down 12 tips

  • that we recommend you really focus on first.

  • If you dial these in, you're going to be successful online.

  • So let's jump right in.

  • Tip number one is use a good shopping cart.

  • There's three shopping carts that we work with clients all

  • the time that we really love.

  • And so check these out if you're not already on these carts--

  • Shopify, WooCommerce, and BigCommerce.

  • These three carts are really good from a perspective of SEO,

  • design, and also paid search--

  • so running paid ads, even on social.

  • It has everything you need to scale your business.

  • It also has a support team to back you up

  • when you need the help.

  • So check out one of those carts if you don't already have them.

  • Tip number two, spend a tremendous amount

  • of time optimizing your product pages with

  • regards to SEO and design.

  • So what I mean by that is SEO would be a good product

  • title, OK?

  • Don't just call it something that only you would know.

  • Call it something within the title

  • that people are actually searching online.

  • So do some keyword research, figure out what people are

  • searching for-- your products--

  • and make that part of your product title.

  • Also, include that in the description of the product.

  • Write a good description.

  • Remember, this is your 24/7 salesperson.

  • Your product page never calls in sick.

  • It works through the weekends and the holidays.

  • Every time somebody visits your product page,

  • they want your perfect sales pitch,

  • so put some time into that.

  • Also, product photography, hugely important.

  • Make sure that photography is really, really clean, smooth,

  • and a nice design, and professional.

  • And also, if you can do a product video,

  • this is massively valuable.

  • Make sure you invest in doing some product videos to explain

  • your products in more details.

  • Final tips here, make sure you have trust badges on the page.

  • Make sure it says things like you

  • have fast shipping, free shipping, all of that,

  • if you have that.

  • And also, get reviews of your products.

  • You want to have reviews on your product pages.

  • Studies show if you have reviews on your product pages, that

  • can increase your conversion rate significantly, up to 400%,

  • by having product reviews.

  • So make sure that you get product reviews on your page.

  • Tip number three is a little more advanced

  • with regards to SEO, but it's making

  • sure you have schema markup on your product pages.

  • What this means is when somebody searches on Google,

  • right there on the Google search page--

  • before they even go to your website--

  • they're going to see what Google calls product rich cards, which

  • is going to show your product image and some information

  • right there on the search page.

  • This is going to give you an advantage over your competitors

  • and make you a little more visible organically to people

  • as they're searching on things like Google.

  • So here's a quick tip.

  • If you just Google search "schema markup testing tool,"

  • it'll take you to a testing tool.

  • You can just put your product page URL in there,

  • and it'll tell you if you have the proper schema markup

  • or not.

  • If not, there's some warnings and some tips

  • there on how to make sure you add that.

  • But if you use one of those carts, BigCommerce, Shopify,

  • or WooCommerce, they typically have good schema markup

  • out the gate, and so you can just kind of build upon that.

  • Tip number four is to optimize your product feed

  • via Google Merchant Center.

  • Google Merchant Center is what you're

  • going to use to run Google Shopping ads, which

  • we'll get to later, but the product feed

  • is hugely important.

  • You're going to want to make sure you have

  • good information in there with regards to your product

  • title, the description, the keywords, those sorts of things

  • so that you're showing up when people

  • are searching on Google Shopping when you're running your ads.

  • You don't want to be not in the game when somebody is looking

  • for your product because your product feed is not

  • very well optimized.

  • Tip number five is running Google Shopping ads.

  • Google Shopping is very, very popular.

  • People go to Google.

  • They'll search something like pink shoes,

  • they'll click the shopping tab, those are all ads.

  • So if you want to be in that shopping tab, which we highly

  • recommend, you're going to want to make sure that you are

  • running Google Shopping ads.

  • So invest in running product ads.

  • And then here's a tip, optimize your product ads

  • based on results.

  • So if you have ecommerce tracking set up,

  • you can see the revenue generated from each product.

  • You can really see your ROI, per product, on your product ads.

  • What you want to do is as time goes by,

  • turn off the ads that aren't doing as well,

  • the products that aren't doing as well,

  • and increase the budget on the products that are doing well.

  • This is going to really increase your return

  • on investment over time.

  • Tip number six is run dynamic retargeting campaigns

  • off of your Google Shopping ads and your website visitors

  • so that people that go to your website and they

  • browse maybe two, three products, as they're

  • surfing the internet after that on the Google Display Network--

  • which has thousands of websites online--

  • they're going to see banner ads for your brand actually showing

  • the specific products that they looked at.

  • So it's a very, very relevant.

  • This stays top of mind and it kind of just

  • wears them down until they are ready to buy those products.

  • They click it, and they purchase on your website.

  • Also, you can run retargeting on Facebook and Instagram as well.

  • So if somebody comes to your site, they look around

  • and they don't do anything, that night when they're

  • on Facebook kind of looking through their feed, all

  • of a sudden they'll see an ad for your brand.

  • This is bringing you back to the top of their mind.

  • They're like, hey, I didn't have time earlier to put my credit

  • card in there because I was getting interrupted, but hey,

  • I do right now on this commercial that's on TV,

  • so I'm going to buy right now.

  • So by doing retargeting in a dynamic way,

  • you're going to bring a lot more sales back to your business.

  • Tip number seven is to make sure that you're running

  • Facebook and Instagram ads.

  • These are huge channels today.

  • People are on Facebook all the time

  • so you're going to want to target people on Facebook.

  • And the targeting is so intense that you can get right

  • in front of the person that would

  • be perfect for your product.

  • So one example like that is, let's

  • say, that you sell gymnastics equipment to kids, maybe

  • to girls, in particular.

  • You could actually target mothers

  • that make over $50,000 a year that have daughters

  • that are in gymnastics.

  • How targeted is that?

  • If these mothers see these ads, they can afford it, right?

  • They're making enough money to afford it.

  • They have daughters in gymnastics.

  • It just only makes sense.

  • They're going to like your product

  • and they're going to understand your brand,

  • and they're going to eventually buy from you.

  • So make sure you take advantage of Facebook and Instagram ads.

  • Those two channels are big breadwinners

  • for ecommerce stores today.