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  • Sour, salty, crunchy.

  • I think it's safe to say that everybody loves a good pickle.

  • There's a little shop just outside of Philly

  • that takes pickles to a whole new level.

  • Welcome to Elsie's,

  • the sandwich shop that uses pickles instead of bread.

  • Wanna try one, or two, or three?

  • (playful music)

  • (cheerful music)

  • My name is Katherine Cohen,

  • and I am the head pickle proprietor

  • at Elsie's in Haddon Township, New Jersey.

  • Elsie's was born out of necessity.

  • Our mom is a cancer survivor

  • and was diagnosed with diabetes

  • and that was something that she was really struggling with.

  • We decided, as a family, to start making our mom

  • sandwiches on pickles, rather than on bread.

  • We resurrected an old family recipe

  • that hadn't been used in probably a decade,

  • and we started from there.

  • Part of the process

  • of making our Elsie's signature pickles

  • involved icing down the Kirby cucumbers,

  • adding sea salt, vinegar, onions, garlic,

  • and that's all I can tell you

  • because my mom will not be happy

  • if I reveal what the recipe actually is.

  • - Napkin's in the bag.

  • You're all set, thank you.

  • Part of the concept with Elsie's

  • was to create a sanctuary

  • for people that have dietary restrictions:

  • diabetes, celiac, keto, gluten-free.

  • We found that there was a need for a bread-alternative

  • and the pickle sandwich became very, very popular.

  • One of our best-selling sandwiches

  • is the Elsie's famous Italian,

  • which is ham, capocollo, salami, provolone,

  • lettuce, tomato, onion.

  • You can even get it topped with Sriracha mayo,

  • hots, crushed potato chips.

  • To bite into an Elsie's signature pickle sandwich,

  • it really is heaven.

  • It's crisp.

  • It's crunchy.

  • It really is a fantastic experience.

  • Oh, yeah.

  • It's unlike anything I've ever had before.

  • Very good.

  • Our other option is a cucumber roll-up,

  • and you can have the cucumber roll-ups

  • made with any sandwich topping you'd like.

  • Both pickle and cucumber roll-ups

  • are served with a pair of chopsticks,

  • so it's really a lot of fun to eat.

  • We offer complimentary pickle brine.

  • While you're at the shop,

  • you're welcome to as many pickle juice shots

  • as you can handle.

  • People take a pickle pilgrimage to come here.

  • They have rerouted flights.

  • They have driven from Toronto, Canada,

  • to experience Elsie's.

  • It makes me feel awesome because, at the core,

  • I'm really an old lady,

  • and I just really love to feed people.

  • (laughing)

Sour, salty, crunchy.

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B2 US GreatBigStory pickle sandwich cucumber bread shop

The Sandwich in a Pickle

  • 73 3
    Evangeline posted on 2019/06/14
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