[ Applause ]

[ Music ]

[ Applause ]

>> Wow!

Thank you!

Thank you!

Thank you!

Thank you!

Wow!

Thank you!

Wow!

Wow!

Thank you!

Wow!

Thank you!

Thank you!

Good morning!

It is so great to be in New

York.

We love New York and it's so

great to be here with all of

you.

You know, New York is home to

one of the most vibrant creative

communities on the planet.

And so it's only natural that it

would have a very special place

in our heart at Apple.

Today, we are especially

thrilled to be at the Brooklyn

Academy of Music.

[ Applause ]

This is a historic center for

the arts.

For over 150 years, it's

showcased the work of

adventurous and cutting-edge

performers all around the world

while serving the creative

community here in Brooklyn.

Apple's focus has always been on

providing people the tools to

unleash their creativity.

That's why we're here today to

talk about our most creative

products, and of course that all

starts with the Mac.

[ Applause ]

The Mac was the first computer

that was designed for

creativity, and it's become one

of the world's most essential

creative tools.

We are in awe of the creative

things that people do every day

all around the world with the

Mac.

So we made a video of just some

of these special people and I

would love to play it for you

now.

[ Music ]

[ Applause ]

We are so inspired by these

people and how the Mac has

played such a vital role in

their creativity.

People love the Mac and they use

it to create all kinds of

amazing things every day.

So it's not surprising to see

that the Mac continues to

attract so many new customers.

In fact, over half of Mac buyers

worldwide are new to Mac, and

that number is a remarkable 76%

in China.

We're adding millions and

millions of new customers every

quarter, bringing our total

active installed base to a new

major milestone of 100 million

Macs.

[ Applause ]

But what's most important to us

is that in survey after survey,

the Mac continues to be rated

the number one in customer

satisfaction -- by far.

We are just so incredibly proud

of this.

Of course, one of the drivers

for Mac's high customer

satisfaction is macOS -- macOS

is the soul of the Mac, with its

beautiful and easy-to-use

interface.

We just released macOS Mojave

and it is the best version of

macOS by far, and people are

really loving it.

Great care has been taken to

refine the look and feel and add

more capability, all while

preserving its legendary ease of

use.

MacOS Mojave brings new features

that have been inspired by our

Pro users but designed for all

of us -- from the new gallery

view which allows you to scroll

through your files and find

exactly what you're looking for,

to the dramatic new look of Dark

Mode, which helps you focus

right on your content.

We've got a feature called

Stacks, which is a brand-new way

to make your desktop clutter

free.

I really needed this, and it's

really cool.

And an entirely redesigned and

personalized Mac App store.

Mac OS Mojave helps our users

get the most out of their Mac.

Whether they want a powerful

desktop experience or the

freedom that comes with the

portability of a notebook, our

customers love their Macs.

And they especially love one Mac

in particular, one that they

take with them everywhere they

go and use for everything they

do -- and that is the MacBook

Air.

[ Applause ]

When Steve pulled that MacBook

Air out of that envelope it was

clear that things would never be

the same.

The MacBook Air's

groundbreaking, incredibly thin,

wedge-shaped design not only

influenced the rest of the Mac

product line for years to come,

it changed the industry.

It had a breakthrough unibody

design and new technologies like

the first all-flash

architecture.

And it was the very first thin

and light notebook with all-day

battery life.

MacBook Air truly embraced the

notion that less indeed could be

more and it redefined the modern

notebook in the process.

Unlike any notebook that's come

before or since, MacBook Air has

become the most beloved notebook

ever.

[ Applause ]

It's time for a new MacBook Air

[cheering], one that takes the

MacBook Air experience even

further in the areas that are

most important to our customers.

And of course, what we all want

in a MacBook Air is a retina

display!

[ Applause ]

And I'm incredibly excited today

to introduce an all-new MacBook

Air with a retina display and a

whole lot more -- and here it

is.

[ Music ]

[ Applause ]

This is the new Macbook Air and

I'd like to bring up Laura

Lagrove, VP of Hardware