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  • (upbeat holiday music)

  • - Hi, we're Joel and Lia.

  • - And welcome back to VLOGMAS.

  • This video is things that America

  • does better than the UK at Christmas time.

  • - No, it's not (chuckles).

  • It's things the UK

  • does better than America at Christmas time.

  • (laughter)

  • - Keep, keep, keep, keep.

  • - Oh, that's the best intro ever.

  • Yeah, we'll keep that.

  • One job, Lia. - Is to...

  • - You were given your line. - Give me a line,

  • learn the words. - Learn the script.

  • - We spent a long time scripting these videos

  • and you just learn your words. - Yeah.

  • But maybe that is a video we should do,

  • things America does better than the UK at Christmas time,

  • but we don't really know much

  • about American Christmases yet

  • so we need you guys to let us know.

  • - The classic portion size.

  • Anyway. - Anyway.

  • Right, so we've got four things

  • that we wanted to discuss

  • that we think are very exclusively British things,

  • or that British people do really well at Christmas.

  • - Okay.

  • - That I don't think America does,

  • or they don't do it as well.

  • - Okay, alright.

  • - So, the first one, - Yeah.

  • - Is British Christmas adverts.

  • - (gasp) Okay, - Mhm.

  • - A hundred percent, we go all out

  • with emotionally led Christmas adverts,

  • - Mhm.

  • - Everyone in the UK, so say like all the

  • big, John Lewis, all the big department stores,

  • - Yeah.

  • - Mark's and Spencer's - Mark's and Spencer's

  • - Sainsbury's - Even Sainsbury's are

  • doing big one's.

  • - Yeah.

  • - Their aim is to make you cry,

  • - Yeah.

  • - With their Christmas adverts,

  • so that's what they want.

  • That, that must be the brief!

  • - Yeah, I think it is, and they go,

  • like Lia said, they go to town!

  • It's well known that their adverts are

  • gonna be around the two minute mark,

  • like, two full minutes, they'll have

  • shortened versions, but there'll be like

  • full two minutes, - Yeah.

  • - And it'll be something that's completely

  • non related to the supermarket - Yeah.

  • - So like, one year John Lewis did one

  • about a penguin, like, or they did one about

  • - The man on the moon.

  • - A man on a moon, like it's got nothing

  • to do with Christmas, other than the message

  • that it sends, like a warmth, or like family.

  • - Yeah, that Christmas is all about

  • the people you love, - Yeah.

  • - Or Christmas is all about the gift of de de da.

  • - Mhm.

  • - This year, it's amazing, I love it.

  • - Oh, really - Yeah, I loved it,

  • - This year, - I loved it so much!

  • - That's the thing, - I cried, Joel,

  • watching it yesterday, in preparation

  • for these videos. - Ridiculous.

  • - I was sobbing, there was people watching

  • the rugby match, there was loads of lads like,

  • ah! Watching the tele, I'm in the corner

  • at White city - Just crying, yeah.

  • - Sobbing, literally sobbing.

  • - But do you know what?

  • This is the thing, it divides opinion,

  • everyone waits to judge these TV adverts

  • and say which one is best,

  • I personally hated the John Lewis advert,

  • which is let's just say, John Lewis are like,

  • they do the best Christmas adverts out of everyone.

  • - Joel! They spent seven million on it.

  • - I heard they spent ten million on it,

  • and they spent five million on Elton John.

  • - Their budgets, their budgets are crazy!

  • - Yeah, but this year it fell short, I think.

  • - Really!? - But they clearly,

  • Lia loved it, and - Oh my gosh,

  • Everyone I know hates it, - Yeah.

  • - But I love it!

  • - Yeah.

  • - I think it's really good.

  • - Oh, I don't.

  • - Oh, the bit where he's a kid and he

  • gets the piano, and I'm like ah!

  • - But, this is what Brits love to do!

  • - I died.

  • - And so this year I think Sainsbury's have won,

  • or Waitrose! Oh my gosh, Waitrose,

  • their shade on John Lewis - is there shade?

  • - Even though they own John Lewis as well,

  • so, that's kinda why - I haven't seen it,

  • but you've told me about the premise, okay.

  • - Yeah, it's very good.

  • But anyway, there's a war about Christmas adverts

  • in the UK, does America put that much

  • effort into your Christmas adverts?

  • I genuinely want to know.

  • - Yeah, I've watched a few, - Yeah.

  • - And, I asked on the Facebook group,

  • the Joel and Lia - Okay.

  • - Facebook group to send in your Christmas adverts,

  • your token US Christmas adverts,

  • - Yeah.

  • - And they tend to be more like comedy.

  • - Oh, okay, interesting.

  • - More funny, and like I'm not getting it,

  • I haven't seen any like tear jerkers.

  • - No.

  • - But we're gonna react - Yeah.

  • - To some in another video, - Yeah.

  • - So stay tuned for that. - Yep.

  • Definitely, but I just think it's one

  • of the best times of the year,

  • when the Christmas advert drops,

  • everyone goes crazy,

  • when it drops. - When it drops,

  • like when Beyonce dropped her album,

  • - Drop it like it's hot! - And tell anyone!

  • Drops it, yeah!

  • - It's amazing, so yeah, everyone goes to war on it,

  • they spend so much money on it,

  • - Yeah.

  • - They even know, so like, these big department stores

  • will probably know what Christmas advert

  • they're doing next year already.

  • - So yeah, the talks will be like from now,

  • - Yeah.

  • - They'll be already making next year's, it's insane.

  • - Yeah, it's crazy.

  • - A little fun fact I was once in

  • a Christmas advert for Sainsbury's.

  • - Oh yeah!

  • - Well, it was an ident actually,

  • but I'll see if I can find the footage somewhere.

  • - Maybe insert that.

  • - Yeah.

  • - Joel, playing a dad - Yeah.

  • - Were you a dad or a brother?

  • - I was initially, and then I became an uncle

  • cause I looked too young, and I was sat at

  • Christmas day, wearing a Christmas jumper,

  • having Christmas dinner, going,

  • It was great, the best day of my life.

  • (both laugh)

  • It was like mid October though,

  • they like, frosted the windows, they like put

  • stuff over it - Yeah.

  • - To make it look like the time of year,

  • it was amazing.

  • - That's incredible.

  • The next thing that we do - Yeah.

  • - Better, is Christmas crackers!

  • - I still don't believe that we're

  • the only ones that do this,

  • but apparently it's true,

  • American's don't have Christmas crackers.

  • - They're missing out on big margins,

  • it's literally a piece of paper, guys.

  • - Are you sure they don't do it?