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  • So, ladies and gentlemen, at TED

  • we talk a lot about leadership and how to make a movement.

  • So let's watch a movement happen, start to finish, in under three minutes

  • and dissect some lessons from it.

  • First, of course you know, a leader needs the guts

  • to stand out and be ridiculed.

  • But what he's doing is so easy to follow.

  • So here's his first follower with a crucial role;

  • he's going to show everyone else how to follow.

  • Now, notice that the leader embraces him as an equal.

  • So, now it's not about the leader anymore;

  • it's about them, plural.

  • Now, there he is calling to his friends.

  • Now, if you notice that the first follower

  • is actually an underestimated form of leadership in itself.

  • It takes guts to stand out like that.

  • The first follower is what transforms

  • a lone nut into a leader.

  • (Laughter)

  • (Applause)

  • And here comes a second follower.

  • Now it's not a lone nut, it's not two nuts --

  • three is a crowd, and a crowd is news.

  • So a movement must be public.

  • It's important to show not just to show the leader, but the followers,

  • because you find that new followers

  • emulate the followers, not the leader.

  • Now, here come two more people, and immediately after,

  • three more people.

  • Now we've got momentum. This is the tipping point.

  • Now we've got a movement.

  • So, notice that, as more people join in,

  • it's less risky.

  • So those that were sitting on the fence before, now have no reason not to.

  • They won't stand out,

  • they won't be ridiculed,

  • but they will be part of the in-crowd if they hurry.

  • (Laughter)

  • So, over the next minute,

  • you'll see all of those that prefer to stick with the crowd

  • because eventually they would be ridiculed

  • for not joining in.

  • And that's how you make a movement.

  • But let's recap some lessons from this.

  • So first, if you are the type,

  • like the shirtless dancing guy that is standing alone,

  • remember the importance of nurturing

  • your first few followers as equals

  • so it's clearly about the movement, not you.

  • Okay, but we might have missed the real lesson here.

  • The biggest lesson, if you noticed --

  • did you catch it? -- is that leadership

  • is over-glorified.

  • That, yes, it was the shirtless guy who was first,

  • and he'll get all the credit,

  • but it was really the first follower

  • that transformed the lone nut into a leader.

  • So, as we're told that we should all be leaders,

  • that would be really ineffective.

  • If you really care about starting a movement,

  • have the courage to follow

  • and show others how to follow.

  • And when you find a lone nut doing something great,

  • have the guts to be the first one

  • to stand up and join in.

  • And what a perfect place to do that, at TED.

  • Thanks.

  • (Applause)

So, ladies and gentlemen, at TED

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A2 US follower movement leader lone nut crowd

Derek Sivers: How to start a movement

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    VoiceTube posted on 2013/03/17
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