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  • In this video, you'll learn four simple steps to answer the popular interview question

  • why should we hire you?”

  • And if you stay around until the end, I have a sample response that you can use and

  • tailor for your next interview.

  • If we've never met before, I'm Heather Austin from ProfessorAustin.com and The Career

  • Club on Facebook and on this channel I share simple solutions to help you build a business or launch a career

  • you love.

  • So if you're new here, consider hitting that subscribe button down below and the bell

  • notification so you don't miss a thing.

  • And real quick, comment down below with what you biggest frustration is when it comes to

  • going on a job interview.

  • I've had the privilege of working with thousands of students over the years to help them refine

  • and perfect their interview skills.

  • And of one of the interview questions that we always tackle iswhy should we

  • hire you?”

  • The reason we prepare for this interview question is because it's popular and interviewers love

  • to ask it.

  • They're asking it to gauge what sets you apart from the other candidates.

  • To make an impact with this question you really need to know

  • how to sell yourself to the interviewer.

  • The best way to approach this question is to think of it as a mini sales presentation.

  • You may here this question in a few different forms.

  • Such as

  • what makes you a good fit for this role?”

  • why are you the best candidate for this position?”

  • Either way, follow these fours steps to help you stand out from all the other candidates.

  • Step 1 - Do your research

  • Find out everything you can about the company and the position you are applying for.

  • Research the company's website, review their LinkedIn page, evaluate their activity on

  • social media.

  • This research will help you better understand what problems the company is facing and how

  • you can help them solve those problems in your new role.

  • It will also help you understand what the company values most in it's employees.

  • Therefore, you'll be able to compose a response that stands out from all the other candidates.

  • This leads us to tip #2 to answer the questionwhy should we hire you?”

  • And that is to make a direct correlation.

  • Now that you understand what the company's pain points are, you need to demonstrate how

  • your skills and expertise are the perfect match for the position.

  • To do this, carefully comb through the job description and highlight three key areas

  • that you know you demonstrate you excel in.

  • Most job descriptions are broken up into three separate parts, major key responsibilities, specific

  • job functions and qualifications.

  • Pinpoint one item from each area that you can match directly to your career accomplishments.

  • Here's a special note for students: it's okay if you don't have a lot of work experience.

  • You can match the job description to volunteer work or maybe your course work.

  • So the interview question, "why should we hire you?" is actually very similar to another popular interview question,

  • What are your strengths?”

  • However, your answers are going to be structured slightly different.

  • To help you answer the popular interview questionwhat are your

  • strengths?” questions, I have a video all about that.

  • I'll go ahead and link it up below.

  • This leads us to tip #3 to answer the questionwhy should we hire you?”

  • Step 3 - Build your story

  • Have you ever heard  the sayingfacts tell stories sell?”

  • To properly sell yourself to the employer you need to develop a story around each item

  • you highlighted in step #2.

  • For example, let's say that the job description calls for someone that has superb analytical

  • skills.

  • If that is one of the areas you excel in then think back to a situation that demonstrates

  • your analytical skills in action.

  • Be sure to explain the results that you achieved in that particular situation.

  • Which leads us to tip #4 to answer the questionwhy should we hire you?”

  • Step 4 - Show your uniqueness

  • Remember when I said earlier that the interviewer is asking this question because they want

  • to know what sets you apart from all the other candidates?

  • Now is the time to show what makes you different from everyone else that will be interviewing

  • for this position.

  • If you have a hard time pinpointing this, ask others that know you very well, that have seen you in action what

  • you do well.

  • You can ask close acquaintances, family members, coworkers, managers, even teachers.

  • With your own ideas in mind and the input you receive from others, jot down a statement

  • or two about what makes you unique.

  • Make sure that that your unique talent or skill relates directly to the position you

  • are applying for.

  • When it's time to answer this question, the last thing you want to say isYou should hire me because

  • I am a hard worker.”

  • orYou should hire me because I work well with others.”

  • Interviews are looking for exact situations that demonstrate that you are the best candidate for the position.

  • So here's another way you can answer the question.

  • From my understanding, one of the key requirements for this position is {xyz}. List one of the requirements.

  • You should hire me because I have a unique understanding and awareness of how {xyx} effects

  • our industry. So you'll fill that blank in there.

  • In my previous position, I had the privilege of {ensuring program success by motivating

  • and driving my team to execute strategic planning so that we could reach client sales objectives}.

  • Now, you'll pull a statement from the job posting

  • and your own experience to put in there.

  • I also learned through my research that your company values {xyz}. So list one of the values.

  • This is one of my greatest passions and I know without a doubt my experience in the

  • this area will sustain company standards and lead the team to greater success.

  • When you answer this question make sure it's not rehearsed.

  • You want to practice this response with family members and friends before interview day,

  • but you don't want it to sound like you memorized the script. So practice as much as possible.

  • If you haven't yet, join me over on Facebook in my private community The Career

  • Club, where you'll network with other business professionals, to learn

  • how to navigate your career.

  • I'll go ahead and link that up below.

  • If you know someone that might benefit from this video, please share it with them.

  • Don't forget to hit the like button below.

  • Be sure sure to subscribe

  • and I'll see you guys next time.

In this video, you'll learn four simple steps to answer the popular interview question

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