Heshutteredcafes–morethan 600 in 2008 andanother 300 in 2009–andlaidoffaround 6,700 baristas.
A monthafterhisreturn, SchultzorderedStarbuckstocloseallofits U.S. locationsforoneafternoonsohecouldretrainmorethan 135,000 baristasabouthowtomakeitssignatureespresso.
Schultz's goalwastoremindcustomerswhattheylovedaboutthebrandbymakingthestoresanexperience, notjust a placetoget a quickcoffee.