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  • When Celebration saw its first residents move into town during the summer of 1996, everything seemed great.

  • The town center was beautiful, the houses looked idyllic, the streets cozy and inviting.

  • It was figuratively a Main Street USA that you could actually live in.

  • However it wouldn't be long before the flaws and troubles of the town began to surface

  • and it would start to receive criticism from the outside.

  • What was meant to be a perfect town was apparently not so perfect.

  • Announcer: “When it was first announced, demand to live here was so high Disney ran a lottery.

  • Bill and Susan Bona were among the first 400 winners.”

  • Susan: “I think people came here because- thinking they were gonna be living on Main

  • Street USA and you know the pixie dust would be sprinkled and their life would be perfect

  • and they wanted the monorail to pick them up at their front door and you know this is

  • real life, real mortgages, real jobs.”

  • While many residents of the brand new town were quick to praise the sense of community

  • that the neotraditionalist design aimed to foster, they were also quick to highlight

  • a pretty glaring flaw, which is that the houseswellthey kind of sucked.

  • Back in its initial stages, Disney opted to use contractors to build the homes of Celebration

  • rather than building the houses themselves.

  • It would hurt their bottom line since they had to pay the third party companies to do

  • the building, but the benefit was that they wouldn't have to manage the logistics of

  • constructing thousands of homes over the decade or so they expected it would take to complete the town.

  • So they reached out to a number of different companies who specialized in home construction

  • and put them to work as fast as they could, and while that speedy construction would prove

  • helpful in the growth of Celebration, it would ultimately hurt the homes themselves.

  • Problems with the houses began to spring up, and they ranged from small issues like outlets

  • not working to major ones like leaking roofs and moldy walls.

  • Many residents found themselves requesting repair after repair.

  • Some of the contractors would later argue that a large factor in the sub-par construction

  • was the time crunch they were under and the sheer number of homes they had to complete.

  • On top of that, the quick turnaround between planning and building meant that many of the

  • out-of-state companies had no time to foster working relationships with good local subcontractors

  • who would provide quality building supplies and additional labor.

  • They also claimed that having to stick to Disney's strict style guidelines ultimately

  • slowed them down and increased costs.

  • Lastly, Celebration came about at a time where there was a housing boom in central Florida,

  • which led to a shortage in skilled workers who really knew what they were doing.

  • Some outlets, like the Tampa Tribune, also made the case that perception played a big

  • role in how bad the situation looked.

  • Many of these homeowners were die-hard Disney fans, and they bought into the idea of a house

  • in Disney's town on Disney's property with the thought that Disney would be the ones

  • involved and taking care of everything.

  • Yet the reality of the situation was that once that contract was signed, it was pretty

  • much out Disney's hands.

  • Eventually the complaints would pile up so high that in 1999 the town would commission

  • an independent inspection of the homes, and the results would show that of the initial

  • batch of houses, over 70 would need to have their roofs completely replaced to meet industry standards

  • Thankfully over the years as the town expanded at a much slower rate, the quality of the

  • homes would improve and that list of problems would shrink.

  • Celebration's K-12 school would also find itself getting off to a rocky start.

  • The school was meant to be cutting edge and use experimental educational techniques.

  • For example, rather than typical classrooms of 20-30 students with one teacher, classes

  • were made up of 80+ students from different grades with three teachers collectively overseeing everyone.

  • Instead of traditional grading systems, report cards were made up of more individualized

  • and detailed assessments.

  • In general many of the techniques attempted were ones that were already being tested elsewhere

  • in the country, however where other schools would try to implement one technique, Celebration

  • was trying to do it all at once.

  • It lead to a confusing and hectic initial school year that resulted in six of the nineteen

  • full-time teachers, not to mention the principle, quitting.

  • Now all of this on it's own would be worrying, but it was made even worse by the fact that

  • the following year the campus would be completed which meant that more students outside of

  • Celebration would begin attending the school.

  • The student body would grow from just over 200 students to as many as 900 students.

  • The school would need a larger and capable faculty, yet it didn't even have a small

  • capable faculty at that point.

  • For a few families in Celebration, that first year was so bad that they'd list their houses

  • for sale and move out.

  • The criticisms of Celebration weren't just coming from within the town, however.

  • Early on in it's development, the concept faced a lot of ridicule.

  • Now in all honestly, this was largely an extension of the ridicule that Disney as a whole had

  • received since the early days of Disneyland.

  • For many people, the promise of escaping reality to a perfectly designed and maintained fantasy

  • world is an appealing one.

  • It's a way to shed the stresses of daily life and embrace your inner child.

  • But for plenty of other people, the idea is unsettling.

  • They find the artificial nature of everything and the perceived forced happiness as creepy.

  • Celebration was no exception.

  • Some argued that while striving to create a nicer and more communal town was a noble

  • goal, trying to force it through design regulations and the appearance of perfection was going too far.

  • And while that level of control and escapism worked when it came to a day or two at Disney

  • World, what would it mean to live it 24/7?

  • For instance how would it affect children who would grow up there?

  • Would the overly safe bubble of a “perfect towndo more harm than good?

  • After years in the town, would they be prepared to face the real world, which would look and

  • operate nothing like Celebration?

  • There was also the matter of accessibility.

  • When the town was originally conceived, the idea was to include houses of affordable varied

  • prices as well as different styles of apartments.

  • They'd be blended together in their layout in order to promote more diversity so that

  • there wouldn't be a “rich partof town orpoor partof town.

  • But with the rising costs of the elaborate town center and school, not to mention the

  • very specific and detailed architectural guidelines, Disney quickly learned that the houses needed

  • to lean towards the expensive side to make up the costs.

  • And so the homes in 1994 began at $125,000, which put the price at almost 20% over the

  • county average at the time.

  • The result, was a town that served as an example of the growing socioeconomic divide.

  • Celebration, Florida was over 80% white, and had a median income that was nearly double the county's

  • There were people working at shops and restaurants in the town center who couldn't afford to live there.

  • Now to be fair it certainly wasn't the first or last community like that, but again, Disney was

  • trying to market this as the ideal American town for other towns to emulate.

  • Trying to sell that idea without any economic or racial diversity did not look good for them.

  • And then there was the matter of crime and accidents.

  • Now really, neither was much of a major problem in Celebration.

  • That said, like any other town in the country, it still happened.

  • 1998 would be the year Celebration would see its first armed home invasion, as well as

  • the first death due to a car accident.

  • And while it would be unreasonable to expect a perfect town with zero crime and zero accidents,

  • it's not surprising when the spotlight is turned on both when you try to sell your town as perfect.

  • It was, more than anything else, a marketing problem for Disney.

  • When someone crashes a car into a pond and drowns, as far as the media is concerned it

  • didn't happen in Celebration.

  • It happened in Disney's Celebration.

  • With every house sold, Celebration inched forward towards all of the issues and troubles

  • that came with most every town out there.

  • At the same time, with every house sold, Disney's investment in the project was literally shrinking.

  • A new home meant that much less land to sell, and that much less ownership over the town.

  • They could, of course, retain ownership over the town center, but would it really be worth it?

  • After all, the lion's share of the revenue was in the land they were selling for houses.

  • So in 2003 Disney began to divest itself from Celebration, announcing their intentions to

  • step back from the development and put the Town Center up for sale.

  • The town center would be purchased by a private investment firm called Lexin Capital for an

  • estimated $42 million dollars.

  • Knowing that their name would be tied to the legacy of the town anyway, Disney included a stipulation

  • in the sale that the new owners would uphold the same design and building standards that

  • they first established back when the town began.

  • Between those sales and the land sales over the years, it put Disney's take on the project

  • at an estimated $550 million.

  • Not bad for a chunk of land they weren't using.

  • The news prompted mixed reactions from residents.

  • Some welcomed the change in ownership, and hoped that it would mean more relaxed homeowner

  • association rules down the line.

  • Others, however, felt abandoned.

  • They had bought into the idea of Celebration as a town designed, built, and run by Disney,

  • and now Disney was leaving them.

  • How do you measure the success of a town?

  • On the one hand, it was a financial success for The Walt Disney Company.

  • It helped with Osceola county's tax revenue, and it provided a place to live for many families

  • who, despite all these troubles I just mentioned, were often still proud of the sense of community

  • that developed there.

  • Disney wanted to build a town that would foster the idea of community, and it worked.

  • On the other hand, Disney also pitched the idea of a perfect town that the rest of the

  • country could use as a model to base theirs off of, and with that they failed.

  • It was a development that many people were happy to live in, but it was very much one-of-a-kind,

  • not a template for the new suburbs.

  • Roy: “Celebration is really EPCOT I think in the end, in the sense of what Walt was

  • looking for.

  • A really nice place where people really live real lives and have the advantages of modern technology."

  • So was Celebration successful?

  • Personally, like the Disney parks themselves, I think it'll depend on who you ask.

  • For many it's a dream come true, and for others it's a failure.

  • The reality, as is usually the case, probably lies somewhere in between.

  • If you're new to the channel and want to get fresh Disney history videos every week,

  • I'd ask that you consider subscribing.

  • And if you're looking for a good next video to check out, I suggest the history of the

  • Disney Cruise Line, which had a somewhat unique origin.

  • Thank you for watching and I'll see you next time.

When Celebration saw its first residents move into town during the summer of 1996, everything seemed great.

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