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  • Hi, I'm Esther!

  • I'm here to introduce you to Cake.

  • Cake is a revolutionary new mobile browser.

  • You know, like Safari or Chrome...but better.

  • The problem with the browser that came with your phone is that it wasn't made for it.

  • It's a desktop experience that's been crammed to fit on your phone.

  • That is like me trying to put on my mascara with a toilet brush.

  • Like when searching for something on the web, you have to page back just to look for something

  • new.

  • Tap, back button, tap, back button, tap, back button….essentially going backward just

  • to go forward.

  • And that doesn't make a whole lot of sense.

  • Did you know that on a mobile browser it takes 87% longer to get to your search results than

  • it does on a desktop?

  • No, no you didn't!

  • That's why I'm here to tell you these things!

  • But no more my friends!

  • With Cake, choose your favorite search engine to power your experience.

  • Then when you search, the magic comes with a swipe.

  • Your search results pre-load, so swiping from one result to the next is a fast, dare I say

  • delightful, experience because you don't have to suffer through slowly loading pages.

  • Because swiping through results is fundamentally way better than looking at some boring list.

  • This swiping experience is possible thanks to some fancy tech thing called Index Suppression.

  • Only Cake has it, and yes, it's patent pending.

  • And if you're worried that someday you may miss the standard index view, you can now

  • take a deep breath.

  • Simply swipe to the left from the first result, and there it is.

  • Another magical ingredient in Cake is a concept called Page Compete.

  • It takes the top search results and makes them compete on page loading times, putting

  • the fastest loading page on the screen first.

  • It's kind of like a bunch of dudes all racing to my house to be the first one to watch me

  • eat ice cream.

  • It's kind of hot, if you think about it.

  • Cake also lets you search more broadly for videos, images, articles, news, or shopping.

  • Giving you a bigger view of the web than a single search service would.

  • That means more fail videos, more cat gifs, more breaking news, more fake news.

  • And more comparing prices on the Ostrich Pillow.

  • It's freakin' awesome and sometimes I just want to get away.

  • Another cool thing about Cake is just how customizable it is.

  • Remember, you're the boss here.

  • Customize your search types by reordering different search services.

  • Like on image search!

  • Because my mother tongue is Millennial, you know I gotta put giphy front and center.

  • Worried about data usage or ad blocking?

  • You can control that!

  • It's your browser!

  • Cake even lets me cut through the clutter and choose the most relevant collections of

  • websites for my search term.

  • This is like no other browser you've ever seen.

  • So do yourself a favor: put Cake on your iPhone home dock, or make it your default browser

  • on Android.

  • Your future self will thank you.

  • Download Cake today to see how we're going to use the internet on our phones from now

  • on.

Hi, I'm Esther!

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