Placeholder Image

Subtitles section Play video

  • - Hello everybody,

  • thank you for coming.

  • Can we give one more round of applause

  • for all the filmmakers and great actors for RTX.

  • (audience applauding)

  • So we're gonna answer some questions now

  • and I'm going to introduce the people on this panel.

  • I'm Jack Davis, the CEO and co-founder of Crypt TV.

  • This is--

  • Does anyone know who this is?

  • - [audience member] Dead Meat.

  • - Oh, it's Dead Meat?

  • Oh shit, we got the wrong person here.

  • This is James Dead Meat Janisse.

  • Coming to the stage, perfectly fashionably late,

  • Annie Northman who's actually a Crypt fan

  • and that's why we wanted to have her here.

  • Maybe our biggest fan, our first fan,

  • we're very lucky to have her.

  • And Kate Krantz, Chief Content Officer of Crtypt TV.

  • - Oh yeah.

  • - And maybe looks like one more person's

  • gonna join the panel.

  • Oh oh.

  • Uh oh.

  • (laughing)

  • Hey, buddy.

  • It's pretty unsettling.

  • I guess that's the point though.

  • So thank you so much everyone for coming.

  • Yeah, get your pics in.

  • He'll get here.

  • Since we have such a great audience here,

  • and I appreciate everyone waking up early,

  • I wanna make this as much QandA as possible

  • so you guys can ask James any questions,

  • or Annie, or Kate, or myself.

  • But real quickly I'll start with you, James.

  • You are such a talent.

  • So much of your work is done in analysis

  • and you do opposite at Kill Counts in the podcasting.

  • How did it feel to shift gears and go back to

  • I know some of your roots in acting.

  • - Yeah, it was weird 'cause for the you know

  • past year I've just had total control

  • over all my creative projects

  • with everything on Dead Meat and the Kill Count

  • and everything else so

  • especially that hosting is very different than acting.

  • Hosting is just being myself

  • and goofin' around about movies,

  • and to show up on set and for them to be like,

  • "No, you're like a heartless psychopath."

  • I'll try, yeah alright.

  • - How did the blood fountain bath feel?

  • - Oh my God, dude.

  • So that was the last day of shooting on Look-See season two.

  • It was an overnight shoot

  • and it was in Griffith Park in Los Angeles,

  • like a large wildernessy park

  • and that was around five in the morning that we did that,

  • 'cause it was obviously the last thing we had to do

  • 'cause I would be covered in blood and so you know,

  • we're fighting to get it in before like dawn

  • and it was just, there was viscera in that fake blood.

  • There was like fake,

  • I think it was like pantyhose filled

  • with weird chunks of things

  • and on hit me in the mouth and it tasted weird.

  • And then I had to drive home covered in blood.

  • It was a weird experience.

  • - It's just so awesome that James thinks the blood is fake,

  • so cool.

  • (laughing)

  • So, Annie.

  • - Yes.

  • - Well as the Crypt fan up here

  • as our, maybe out biggest fan,

  • what's your immediate reaction to Look-See season two?

  • - It was really awesome, I really liked it.

  • - Well that's good.

  • So when did you discover Crypts?

  • Are you a big Rooster Teeth fan and in general

  • how much of your entertainment do you watch

  • on YouTube and companies like Crypt versus TV or film?

  • - Well at first I discovered Crypt on Facebook actually.

  • It was like a video.

  • It was a vampire video.

  • I was like watching that one

  • and I was just watching it thinking like,

  • "Oh my God, this is really cool."

  • And so after that I was just like

  • clicking through the videos,

  • and scrolling and scrolling,

  • and after that I was just hooked.

  • - Can you also show off this awesome vest you've made.

  • I'm sure everyone here appreciates it.

  • This I the coolest thing I've ever--

  • You can describe it to Kate.

  • (laughing)

  • - It is all by me.

  • Everything made by me, sewn by me.

  • (audience applauding)

  • - You know, obviously you have someone like James up here

  • who's so talented in Crypt in that community spirit

  • and the YouTube spirit.

  • We love people who make things themselves,

  • so very cool.

  • So, Kate, what do you think the biggest parts

  • of Look-See season two are?

  • Is there anything maybe you want to not explain,

  • but talk about that went into making this season

  • and where you see it going from here?

  • - Yeah, so I mean I hope you guys liked it.

  • We make it for you guys.

  • (audience applauding)

  • But our process, I don't know if you guys recognize

  • how much control you guys have over what we make at Crypt.

  • So we release the first season, you guys liked this guy,

  • which we like him too.

  • And we saw that you guys wanted a lot more understanding

  • of like how long has he been around, his backstory.

  • So that's why we went back in time to show you

  • that this guy's been around for a while.

  • - Of course it forms our understanding

  • of who we should be working with

  • to see what the fans respond.

  • So I wanna ask you James,

  • how do you incorporate your incredible,

  • very engaged community's feedback into your work

  • and how do you think they will feel

  • about seeing you in a new role?

  • And as it comes to being a creator, having a vision,

  • how do you also incorporate other people's feedback.

  • - Oh yeah, well there's kind of like a give and take

  • because a lot of people want me to do a lot of things

  • and if I did them all, I would just implode

  • from everything that they want.

  • And so it's definitely like just trying to balance

  • what I want to do, what I think would be best

  • for the channel and my own creative endeavors,

  • and then what people want too.

  • Because for instance like with the Kill Count

  • a lot of people are like do Infinity War Kill Count.

  • I'm like it's not really my thing, sorry.

  • Sorry if you're out there

  • and you just want me to do Infinity Wars.

  • It's just I feel like that's not being true to myself

  • 'cause I wanna incorporate what people want to see

  • and what people want me to do

  • while never feeling like I'm like selling out.

  • And that's why it's so fun with Crypt TV

  • is because Alex, all your team members hit me up in an email

  • and I actually missed the email until months later

  • and then I checked it out and I was like,

  • "Oh, this is--"

  • 'Cause I've gotten emails from like mobile games

  • and people who want me to plug their stuff and I'm like,

  • it just doesn't feel right.

  • It's not something I actually believe in.

  • But when I checked out Crypt's stuff

  • specifically Look-See especially, I was like,

  • "Oh, this is something I can really get behind."

  • And like when I talk about it I can be sincere about it

  • because I actually really do like it.

  • - It's so interesting to hear that.

  • Annie, how important is it to you as a fan

  • that the channels you follow stay organic in what they do?

  • And what would you say Crypt does well

  • and actually I'd even wanna hear when we stray away,

  • you feel like the community doesn't like?

  • - Well it also kind of depends on the person

  • 'cause some people may like the really scary stuff

  • and other people may like the really silly stuff.

  • Like me, I like it all.

  • I'm not that picky.

  • It can be silly, it could be funny, it--

  • - [Jack] The best type of fan.

  • (laughing)

  • I wish everyone was you.

  • - I'm not that picky, I love everything about it.

  • - Interesting.

  • And Kate, when it comes to the filmmakers you work with,

  • does anyone here an aspiring filmmaker

  • or wants to act, or direct, or write?

  • Okay, a few hands.

  • Put those hands up.

  • What would you say our process is

  • and what would you say, having worked in film before,

  • what opportunities does this platform give,

  • and how can people best take advantage of that?

  • - I mean, I'm a little biased

  • but I think that we are good about

  • abiding by best idea wins.

  • And if you have talent, you have passion

  • about what you're doing,

  • we will always love to work with you.

  • Like that's exciting to us more than anything.

  • It's not about the resume, it's about the vision

  • and we like cultivating fresh talent.

  • And we saw Landon off of a couple YouTube videos,

  • some of which were like his a cappella videos,

  • if you wanna deep dive into some of those, good time.

  • But he has a real point of view and perspective

  • so we were able to work with him

  • in a way that was digital-friendly.

  • He understands that the fan comes first

  • and that's something that we always hammer.

  • It's all about the fan.

  • And we can always create something new,

  • and fresh, and original if we abide by that.

  • - James, what's the most difficult part

  • of being a obviously self-supported?

  • You're making your own stuff,

  • your audience is what's getting you your Google checks.

  • What's the most difficult part of that though?

  • What are the things that you think people don't see

  • that goes into this you know, amazing work you do

  • but I'm sure feels like a labor of love sometimes.

  • - Yeah, it's the amount of work that goes into it.

  • And I try to show that, I try to show behind the curtain.

  • That's why I do editing live streams on my channel

  • to show people the work that goes into a video

  • because it seems like sometimes people think that

  • the video takes as long as it takes to watch it, to make it.

  • And they're like, "Why are you spending all this time

  • on a 15 minute video?"

  • And it can be up to like 40 hours for one of those videos,

  • and I'll do an editing live stream

  • and it'll be an eight hour stretch of editing

  • and people will be like amazed by it.

  • And I'm like, that's not even the whole thing, man.

  • That was just today's work.

  • So I really like, that's kind of

  • one of my missions on YouTube is to show people

  • the work that goes into being a YouTuber.

  • I think that a lot of people think

  • that it's just this really easy job to fall into,

  • and it's the dream job, I'll never complain about having it

  • because I love what I do and I love

  • that I get to do it, I'm very fortunate.

  • But I don't want people to think that it's a simple thing.

  • I want people to know the reality behind it,

  • that it's constant work and especially

  • relying on other people, it's very unstable.

  • And can be scary sometimes.

  • - And when it comes to relying on other people,

  • what do you think, do you feel like the movies

  • that you're actually covering, those studios, support you?

  • Do you get more support, because I always look at it

  • is you're giving them amazing, free promotion.

  • - Yeah.

  • I would love it if they felt the same way.

  • I hear that a lot from fans that they like

  • didn't know about movies that I've covered,

  • or they've had written them off previously

  • but after seeing my videos on them

  • went out and bought them and supported them.

  • I always try to reTweet those Tweets

  • just to show that that's happening.

  • Yeah, it'd be cool to get a little bit

  • more support from the studios.

  • And I think I'm starting to,

  • now with the growth that I've experienced,

  • I think I'm starting to

  • open those channels of communication.

  • - Yeah?

  • Well we'd love to help with that.

  • - Well, thank you.

  • - Annie, what percentage, I'm just curious,

  • what percentage would you say

  • are you watching TV, and your favorite TV shows,

  • and favorite movies, versus your favorite YouTube channels,

  • your favorite YouTube content?

  • - Let's see.

  • I would have to say, it's kind of like 50/50.

  • Because I do spend a lot of time online

  • watching Crypt TV videos and other videos as well,

  • and occasionally I'll be watching

  • like a scary movie on TV, if something--

  • - And when you're watching YouTube,

  • are you just going intentionally to see what's new

  • on your favorite channels,

  • or just spending hours once you're there,

  • or how would you say you watch?

  • - Sometimes I would just browse through a certain channel,

  • just check out different videos, see what I like.

  • And other times I would just go

  • to like my favorite channels, just like type in something

  • like "best scary horror short" and just like follow through.

  • - And just go, and go, and go.

  • Well I wanna make sure we have lots,

  • and lots of time for QandA

  • and that every single maybe even person can ask a question.

  • So who wants to ask a question first?

  • Right there.

  • I think you can go to the mic there if you want.

  • Or you can maybe just--

  • - [Kate] That's a long journey.

  • - Yeah.

  • This is your personal journey.

  • (laughing)

  • - [James] We're not all staring at you,

  • don't worry, man.

  • (laughing)

  • - Don't mess up now.

  • - [Audience Member] Let's hope I don't,

  • okay yeah that's not too loud.

  • Last time I nearly burst an eardrum trying to talk.

  • So have you considered partnering with Netflix

  • with The Look-See and all that?

  • - Just like James wants his movie studios to see that,

  • we would love Netflix to hear that question.

  • But no, to answer that question seriously

  • we would work with a bigger partner, someone like Netflix,

  • if we felt like that was the best way

  • to tell more of the Look-See story.

  • We're very excited to release these four to the public,

  • I think people are gonna love them.

  • One thing I love about YouTube

  • is you can go and re-watch, and re-watch, and re-watch.

  • So there's a lot of hidden things in there

  • that maybe some people picked up on

  • and wanna ask, or maybe you missed.

  • So once we release these four episodes

  • we'll see how the reaction is

  • but obviously we love this show, we love this character.

  • All Crypt monsters exist in the same universe

  • so we're excited to reveal how this character

  • interacts with our other monsters.

  • But we would do that, but only if it's right for that IP.

  • Only if after these next four episodes,

  • or a future season, or a season three

  • we decide this is the next best step.

  • In the front.

  • - [Audience member] Hi, so I have two questions.

  • Firstly, what gave you the idea for The Look-See?

  • Did you like take an idea off of Slender Man,

  • or was it just your own childhood nightmare?

  • - [Jack] Kate.

  • - That's a good question.

  • So all of the characters in the Crypt multiverse

  • are connected, like Jack said.

  • What we try to do is come up with

  • a motivation for each character

  • that fits into something that's universal

  • for a lot of people, right?

  • So this dude's all about emotional baggage.

  • And the lesson being like you carry that with you

  • it's starts to change you into something

  • you don't even recognize.

  • It's not good for you, you just gotta let it go.

  • This is a really extreme example of that

  • but that's how that came about.

  • So we ideated just the concept of it

  • and we sat down with Landon and the design came together,

  • and then the story actually came from that.

  • - [Jack] Annie, as a fan how much are you interested

  • in the deeper emotional story

  • versus just enjoying the videos,

  • or what's the balance and how much

  • are you actually reading through other people's comments

  • for theories when you're watching a Crypt character?

  • - Well as a fan, me, I really do love

  • like the deep psychological stuff

  • and like the emotional stuff 'cause it's like more

  • realistic to me and that's what makes horror like really,

  • makes me wanna enjoy it a whole lot more.

  • What was the other question?

  • - That was perfect, that was it.

  • Who wants to go next for a question?

  • - [Audience member] Do any monsters have like weaknesses?

  • - [Jack] Any monsters have weaknesses?

  • - They do, that's such a good question.

  • You'll notice in a lot of Crypt shorts,

  • without telling you all of the secrets,

  • a lot of our characters are connected

  • to what we call the Totem.

  • So the watch in this is a totem

  • and it kind of navigates with the monster in our world.

  • So for some characters, you can use the totem

  • like in The Birch just to summon the character,

  • and then she acts on her own free will

  • even though she has her own moral compass.

  • But others like the Look-See,

  • you'll come to see in future episodes that they actually,

  • he needs a human proxy in order to navigate in our world.

  • And it's very closely tied to the person

  • that has possession of the watch.

  • - Hmm.

  • Back there.

  • - [Audience member] First off I wanted to say

  • I'm a huge fan, specifically of The Look-See.

  • It's out of everything that I've watched on Crypt TV

  • it's gotta be my big, favorite--

  • - [Jack] Well just tell 'im thank you.

  • He's right up here.

  • - [Audience member] Well thank you.

  • (laughing)

  • One thing, what was it?

  • I forgot the question.

  • - [Jack] I get 19 minutes, don't worry.

  • - [Audience member] How exactly does all

  • this play on each other, really?

  • Like all the monsters with each other

  • and all that kind of stuff.

  • And specifically whenever you're writing an episode

  • for The Look-See, what inspires the character

  • or rather the human who is being attacked

  • or hunted by the Look-See.

  • - That's a really great question, so--

  • - [Jack] Yeah, don't give away too much.

  • - We have a, we gotta keep some of this under lock and key,

  • but there's about like a hundred page document

  • that we have at Crypt that's 100% private

  • that is kind of our guiding light

  • and the genesis story of our entire multiverse.

  • So that's what we refer to when we're coming up

  • with new characters.

  • When it comes to the human characters

  • that we're tying to the monster

  • I think it's really important

  • that we don't have people in our stories

  • that are just for fodder.

  • I think it's really important that we reinforce

  • that human beings have agency

  • and that there's always good at your core

  • and you have an opportunity to change

  • and I think that that shapes our world view

  • so we wanna be positive with how we present that.

  • Now obviously there's a rainbow of personality types

  • in this universe and some people are bad people

  • and we wanna show those.

  • We also wanna show people who are good inside

  • but have trouble making the right decision sometimes.

  • So it's a lot, we want everyone to feel

  • like they have a mirror when they're watching our content.

  • Maybe not in one particular piece,

  • but across all of our 800 individual pieces of IP

  • that we've created so far.

  • There's something for you that we hope

  • helps you navigate your life in this world

  • contextualized in the Crypt multiverse.

  • - [Jack] James, maybe you wanna share for everyone

  • what it was like to work with,

  • 'cause everyone knows you as a great talent

  • from obviously probably the podcast or Dead Meat,

  • what it was like off a director

  • and how an actor, that relationship is so important?

  • And then what it's like as an actor

  • playing off the other actors in your scene

  • and how important that dynamic is?

  • - Yeah, so working with Landon was great,

  • the writer/director.

  • Like I said, I went to film school and he just reminded me

  • of people who I went to film school with

  • in the best kind of way.

  • Just having that vision, and energy,

  • and drive to get it done.

  • So he was great because he was just,

  • I think one of the most important things

  • that a director can do that maybe

  • you don't think of as a director's job

  • is to just keep everyone on set motivated and happy

  • and he always had a smile, he was always willing

  • to himself do the extra work that needed to get done.

  • I mean for some of the shots he was crawling around

  • in the loft of the barn and getting all dirty

  • just like trying to get the shot right.

  • So when you see that,

  • when you see the director of the project doing that

  • it just inspires you to do everything you can.

  • And as far as like reacting with the other actors,

  • a lot of my scenes were with Mr. Look-See there

  • and it's not hard to act against that because you know,

  • four in the morning, in the woods in Griffith Park

  • and he's like stepping out from under

  • or from behind a tree, I don't really have to act that much.

  • I'm like, "Oh geez, alright."

  • So that's a lot of fun.

  • Also getting blood dumped on me, there's no acting there.

  • - Don't trust us, don't trust us.

  • Who wants to ask the next question?

  • Right there, hand went up first.

  • There's a mic right there if you want to.

  • - [Audience member] Hi.

  • Okay so, I really like Look-See

  • but I have noticed that it's extremely similar

  • to Slender Man in a sense psychologically, physically.

  • And it's obvious that it's stemmed from Slender Man

  • in a sense that it's inspired from Slender Man.

  • And would you say that the Look-See

  • would ever hae been created if Slender Man

  • hadn't skyrocketed in popularity?

  • - Speaking on behalf of Crypt,

  • I can't speak on behalf of Landon

  • who's our filmmaker is obviously not here today,

  • 100%.

  • You know I think there's always gonna be similarities

  • between monsters in the emotional anchoring of them

  • and how people feel, but we obviously feel

  • like our characters are very distinct.

  • I think, of course, it's a completely fair question.

  • That's why it's up to us as we grow,

  • not just the Look-See,

  • but grow all of our monsters and characters

  • to keep giving them distinct storylines,

  • distinct characters within those new episodes.

  • So I think that it's something

  • you will see from the Look-See

  • as more and more episodes come.

  • Like I said, we wanna release this season first

  • and see how people react before we decide what comes next.

  • But I think for Look-See,

  • as well as every character in the Crypt multiverse,

  • they have specific reasons for being.

  • Specific storylines that we think

  • make them unique from anything else.

  • Back right.

  • - [Audience member] Hello, okay

  • I wanted to ask, I've noticed that throughout

  • the show of Look-See, you have your actors

  • being silent and all, just using

  • their acting muscles for everything.

  • So I wanted to ask what made you decide to do that.

  • - A few things.

  • I think first of all we've noticed that our viewers

  • they're really smart and we don't have to

  • spell everything single thing out for them.

  • I think we can give them the framework of the story

  • and it's almost like when you don't have every piece

  • your imagination runs wild, and that's when it can eek

  • into your own nightmares after you've seen it.

  • The other part is, we've a huge international fan base

  • and not everyone is an English speaker

  • and sitting and reading it in subtitles is an option

  • but ultimately it's gonna detract

  • from the intended experience.

  • So we want everyone, no matter where you are in the world,

  • to be able to come into the Look-See universe

  • and have a similar shared experience.

  • - [Jack] Annie, as a fan, do you enjoy the no dialogue?

  • In these now eight Look-See episodes?

  • - Oh yeah.

  • I'm all for it, I love it.

  • - James, I actually think it's harder to act

  • when you don't have lines of dialogue

  • because then it becomes--

  • So how is that for you on set?

  • - Yeah, my job is to talk a lot.

  • You know, my scripts for my videos

  • are like 4,000 to 5,000 words that I spit out really fast

  • and so it was difficult for me to not say anything on set

  • and to just try to emote with my face.

  • Especially since the character I was playing,

  • the description was emotionless.

  • So I was like, okay uh this is a challenge

  • but it was a lot of fun

  • and as a person who has done filmmaking

  • and was on set for this experience I've also gotta say

  • I don't think it was a cause or a reason to have no dialogue

  • but a nice little byproduct of that

  • is it's way easier to shoot when

  • you don't have to worry about recording sound

  • because recording sound is a separate thing

  • in the filmmaking process

  • that you have to like merge after the fact.

  • But even just as simple as

  • oh while you're shooting the video

  • it's like you can say things like,

  • alright Look-See lean down, lean down, okay stop.

  • Okay good.

  • And you can say that while the camera's rolling

  • and it doesn't matter 'cause there's no sounds

  • so that was nice.

  • - Yeah well you did a great job with it.

  • - Oh, thank you.

  • - Right there.

  • - [Audience member] I just wanted to know

  • how big is your team growing

  • if you guys still upload videos like every few days?

  • - Crypt has an 18 person team in the office.

  • But obviously our team extends way beyond just 18 people.

  • We get to work with talented people like James.

  • You know just because our directors, or our production crew,

  • or all the people who are doing lighting

  • and gaffing aren't on set,

  • I mean aren't on like full time Crypt employees

  • we still consider them part of our team.

  • So we have 18 people full time.

  • We have so many other people helping, and chipping in,

  • and get to work with great people like Poised

  • who's sitting here in the second row, and James.

  • We consider them part of our team.

  • And of course the only reason we have a company

  • is because of all the people who watch,

  • and the fans, and the community.

  • So that's probably the most important part

  • of the whole team.

  • - [Audience member] So you mentioned that there's this totem

  • and like things like the Birch can be summoned.

  • Does that mean there's like a monster realm

  • and do we get to see it at some point?

  • - You guys are very smart people.

  • (laughing)

  • You are going to see pieces of our multiverse.

  • I can't give away too much right now but

  • we've had our writer who kind of

  • works on this with us always

  • sitting down with like a theoretical physicist

  • to actually write this.

  • It's pretty intense.

  • But you know I think that the,

  • what I can tell you is that there's multiple layers

  • to the evolution of these monsters.

  • Look-See is obviously not a human,

  • this is a full blown monster.

  • But there's actually a tier of both above

  • and in between Look-See and human,

  • and you're gonna see a lot of those characters

  • start to populate in Sunny Family Cult

  • which we have premiering this fall too.

  • You are gonna see for the first time

  • human beings interacting with monsters

  • from multiple other shows

  • and have like real, tangible crossovers start to happen.

  • So we're gonna answer a lot

  • of those questions with new shows

  • and you're probably gonna have

  • 50 more questions after you see them

  • and we'll do our best to keep up with it.

  • - And you just must spend your entire day

  • in the comments section debating those questions.

  • Next question, speaking of questions.

  • Back, way back right.

  • You'll go next, way back right.

  • This guy just got the mic.

  • - [Audience member] Kind of a two-part question.

  • How do you keep it light on the set for the little girl?

  • I mean, do you like tell her,

  • does Look-See tell her jokes just to keep the mood light?

  • And then also are there any like kid-sized monsters coming?

  • - That's a great question.

  • For the little girl, you know we work with kids a lot

  • and we make sure that they're in the make up room

  • and they see the monster getting ready,

  • and they talk to the actor before,

  • and they know like--

  • - [Jack] And then we bring in a new monster

  • to really fuck with them.

  • (laughing)

  • - We have had incidents where you know

  • even when we're shooting the stuff gets really scary,

  • which is our intent, and both adults and children

  • need like a moment every once in a while,

  • depending on the intensity level.

  • So we try and be really respectful of that.

  • Kid-sized monsters, yes.

  • We have a few that already exist in the universe.

  • We have more that are coming.

  • Kids are scary, so we're definitely--

  • (laughing)

  • We're definitely gonna have more.

  • - [Jack] Annie, as a media lover,

  • do you watch YouTube videos,

  • I'm guessing you watch YouTube videos primarily alone

  • 'cause that where most people watch YouTube videos,

  • and how is that different, watching alone something scary

  • versus maybe going to a theater

  • where you're with a bunch of other people?

  • - Well me, I prefer actually watching

  • a lot of scary things alone

  • 'cause it kinda brings you more to like the scary setting

  • 'cause I love a whole dark room, just the TV or whatever,

  • just a dark room, scary movie, silence.

  • Just the whole ambience it just makes it even more better.

  • - [Jack] Create your own ambience.

  • - [Audience member] I was just wantin' to know

  • what inspires these monsters

  • like as far as their relationships?

  • Like for Look-See, what inspired

  • the emotional baggage connection,

  • or protector of women, or whatever?

  • - There's a very simple answer

  • but it's truly talking to you guys.

  • You guys commenting and sending us messages

  • and telling us about your life and what you're going through

  • and why this genre is important to you

  • and how it helps you navigate through certain situations.

  • 100% that's what guides us.

  • We don't pick things that we feel are trendy.

  • We want things that we feel like can apply

  • and make these characters lasting and iconic

  • and have them serve a purpose that you can grow up with

  • and it also be engaging and interesting.

  • So you guys who are talking to us and sending us messages,

  • we watch every single fan video that you make,

  • we read every single comment across the company.

  • It's not just like the data team

  • you know going through them and trying to use it,

  • it's the development team and everyone on content

  • who's making sure that we're taking into account

  • what matters to you.

  • - And just to add to that I would say

  • it's scary and monsters I think give a permission structure

  • to talk about deeper issues.

  • You know, sometimes comedy can do that.

  • Sometimes super hero movies can do that.

  • And monsters and scary can do that.

  • So we just want to talk about relevant,

  • emotionally anchoring stories

  • and monsters is just the way we do that.

  • We have five more minutes, so if you have a question.

  • Have you asked a question yet?

  • Nope, well then you're up.

  • - [Audience member] You kinda covered it with that last bit.

  • My question was gonna be, I found you guys

  • through analysis channels like Night Mind,

  • and Conflicts and so on.

  • How much of those, how much of that content

  • do you guys go out to go look for

  • and see what do people think

  • or like, hey can't believe they missed this thing.

  • Can't wait for someone to figure it out.

  • Little things like that, how much of--

  • - It's a complete partnership, you know.

  • I think it's kind of what James said in,

  • this guy is so honest with who he wants to work with.

  • Maybe I'll let you take a little bit of it.

  • But from the Crypt's side I know

  • we don't want to just go work

  • with the biggest numbers YouTuber

  • or maybe someone who doesn't fit our brand.

  • If we're gonna be honest

  • about telling emotionally anchoring stories

  • we want to collaborate and work with people

  • who are both A: excited about our mission,

  • B: are doing it because they are interested

  • in helping us and sharing with us

  • the ability to tell these stories,

  • and I forgot what C was,

  • so I'm gonna pass that to you James.

  • - Maybe C was stuff that partners

  • who like you audience is related to.

  • - Partners who like--

  • That's exactly correct.

  • - Yeah.

  • I mean when I did the collaboration,

  • the first collaboration video with Crypt,

  • not to toot my own horn, but I think you guys

  • got like 17,000 subscribers in a day.

  • And it was cool to feel like I had sent people over,

  • that many people over, but it wouldn't have happened

  • if it weren't for your products

  • because I could just you know

  • I could make a video collaborating

  • with anyone on the internet

  • and people aren't going to necessarily

  • follow through on that unless

  • they really like the thing that I'm showing them.

  • So I think that was the biggest indication

  • that this partnership was a great idea.

  • - That's a great point.

  • And that point is of course that

  • we only wanna work with people,

  • and I think they only wanna work with us

  • if as they say, one plus one equals three.

  • That combining our forces make everyone bigger

  • than you could have ever expected.

  • And that's gonna only come if there's true affinity

  • for the content on both channels.

  • - Synergy.

  • - Synergy.

  • - Yeah.

  • - Business.

  • He hasn't asked a question yet

  • so I wanna give him a chance.

  • - [Audience member] When you made the first episode

  • of Look-See, did you know what you were gonna do

  • for the rest of the series,

  • or did that sort of come afterwards?

  • - So we develop with an in-house roadmap

  • that plugs into the universe that's existing

  • so we kinda of have the guardrails already set,

  • but we wait to color that in until we talk to the audience

  • and we see what they're really excited about.

  • But we try and tailor it so each one

  • will get more and more specific and narrow.

  • Like after this new season releases

  • we have pretty clear idea of the direction

  • we want wanna go story wise.

  • But we'll wait to color out the exact characters

  • until we see who our audience is really excited about.

  • - [Jack] Who has not--

  • Raise your hand if you have not asked a question yet.

  • (laughing)

  • Then this gentleman right here.

  • And then I got you next, buddy.

  • - [Audience member] Hi.

  • So I just wanted to ask how did you guys come up

  • with the look for the Look-See?

  • 'Cause I feel like, especially in this age

  • it's hard to come up with something original.

  • So how did you come up with like the look,

  • how he acts, how he walks, all of that?

  • - So you know, I wish Landon was here

  • to answer some more specifics for you on that,

  • but I think on our side what was important to us

  • is that it represent visually his action.

  • So when he's physically taking a piece of you

  • and he's consuming a piece of you

  • that's why he's different pieces of flesh.

  • These are different individuals that he is made up of.

  • He's the sum of their parts.

  • And then in terms of the hands, we care a lot about,

  • for some reason in a lot of our content

  • hands are so important to us in the visual

  • and how we see them creeping around,

  • so we wanted them to feel elongated.

  • But it was also critical for us

  • this isn't like a creature, this is from behind

  • if he's standing somewhere, his silhouette,

  • he looks almost human which is really disturbing to us too.

  • I think that those were kind of

  • the starting off points for the conversation.

  • And then once we sketched out that first episode story wise,

  • the pieces just kind of came together.

  • - [Audience member] How long about--

  • to create like make-up wise?

  • - It varied from the first season to the second

  • because the second season we did some finessing

  • for the actual mask.

  • But it's usually a few hours

  • to get him totally up and running, good to go.

  • And then there's touch-ups that happen throughout the day.

  • - Thank you so much everyone for coming out.

  • - Thank you.

  • (audience applauding)

  • - Let's give one last big hand.

  • Up here we have, up here between these three folks

  • we have everyone that really represents Crypt.

  • Which is the amazing talent we get to collaborate with.

  • An amazing person in his community, James.

  • Everyone clap for 'im.

  • (applauding)

  • Obviously we have an amazing content team,

  • directors, actors, writers, and Kate leads them all,

  • so huge, huge applause for Kate.

  • (applauding)

  • And then I saved the best for last because Annie

  • we appreciate your longtime Crypt loyalty and support.

  • - Oh, you're welcome.

  • - And fans are number one for us.

  • It's the only reason we get to do this every day.

  • If we get to continue to do this

  • that'll be the only reason why

  • so our community and our fans come first

  • so thank you for joining us.

  • - You're welcome.

  • Thanks for having me.

  • (applauding)

  • - Thank you everybody.

  • - Thank you.

  • - Thank you.

  • - Thank you.

  • (creepy music)

  • (upbeat music)

  • - [Announcer] Watch new scary bits

  • every Tuesday, Thursday, and Friday.

- Hello everybody,

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it