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  • Hi there, and welcome back.

  • In this video, we're going to look at ten world-famous brand names that you are probably

  • pronouncing wrongly, and I'll also show you how to say them correctly.

  • Now before we get into it, a quick note: many of these names are proper nouns (and some

  • of them come from languages other than English).

  • So getting the names exactly right is not important.

  • But, in many situations, especially in your work life, if you try to say brand names correctly,

  • it will make you look more professional, and hey, you can impress your family and friends

  • as well.

  • So with that in mind, let's begin.

  • Number one is the multinational fast food chainMcDonald's.

  • I've heard many of my students mispronounce it as mc-do-naald's.

  • This word is actually a surname (that is, it's a family name) that comes from the

  • regions of Scotland and Ireland.

  • To say it correctly, say 'donald' – the first syllable is 'don' and the second

  • is 'uld' – 'donald'.

  • So the company's name is McDonald's.

  • Now, they have a mascotthat is, a character that represents the company.

  • This is a clown that you often see in advertisements, and his name is Ronald McDonald.

  • The Ronald rhymes with Donald.

  • Another fast food company whose name is often pronounced wrongly is Pizza Hut.

  • That's because many people say the word 'pizza' wrong.

  • So I guess the names of most pizza chains are mispronounced as well, including Domino's,

  • Papa John's and Little Caesars.

  • So here's how you correct the mistakesay 'peet-suh'.

  • It's not pisa and it's not peed-zuh.

  • It's 'peet' and 'suh'.

  • So: Pizza Hut.

  • Domino's Pizza.

  • Papa John's Pizza, Little Caesars Pizza etc.

  • Number three is the internet shopping giant - Amazon.

  • This word is commonly mispronounced Amaze-on.

  • When you say it correctly, the first syllable is /ae/, and the stress is on this first syllable.

  • SoAmazon is correctonce again, Amazon.

  • Next up is Disney, the company famous for its cartoons, animated films and for the most

  • popular theme park in the world, Disneyland.

  • Its full name isThe Walt Disney Companynamed after its founder.

  • So what's the problem with the way people say the name?

  • Well, let me ask youhow do you say this word?

  • If you said 'Di[s]ney', that's the mistakethe 's' in the middle is actually

  • a /z/ sound as you can see in the pronunciation symbols.

  • So it's 'Disney' – remember that.

  • Number five is the popular brand of denim jeansLevi's.

  • The company that owns this brand is called Levi Strauss and companythis company

  • was also named after its founder, by the way.

  • The name is often pronounced wrongly as /leveez/ - that's not correct.

  • Remember that the correct way to say it is Lee-vaiz.

  • Levi's.

  • Up next is the sportswear manufacturerNike.

  • That's rightit's not Naikthere are two syllables – 'nai' and 'key'.

  • In fact, the company's co-founder Phil Knight himself confirmed in 2014 that the correct

  • way to say the company's name is 'Nike'.

  • Another sportswear manufacturer whose name is commonly mispronounced isAdidas.

  • Many people say /uh-DEE-dus/, and there are a lot of myths (that is, false stories) about

  • what the name means.

  • Some say it's “All Day I Dream About Soccer”.

  • Others say it's “All Day I Dream About Sports.”

  • Those are not true.

  • The company's name is simply an abbreviation (or shortening) of its founder's nameAdi

  • Dassler, a German businessman.

  • So the correct pronunciation is with the stress on the first syllable (aah).

  • Adidas.

  • Number eight is the American software company Adobe Systems.

  • You might be familiar with their very popular products such as Adobe Reader (which is used

  • to read PDF files), Photoshop (which is used for image editing) and Flash (which is an

  • animation program).

  • The word 'adobe' is a real English word and it refers to a kind of clay that is used

  • to build houses in some parts of the world.

  • It is often pronounced wrongly as 'adoub' – but that 'e' at the end is not silent

  • it should be said as an 'i' soundso it's Adobe.

  • Number nine is this German car manufacturer.

  • Now before I say the name, I want to point out that this is a German name, so unless

  • you speak the language (I don't), it's going to be difficult to get it exactly right.

  • In English, it's generally pronounced Mercedes-Benz.

  • Mer-say (like to 'say something) – dees.

  • Benz.

  • Mer-say-deez Benz.

  • And number ten is yet another German car manufacturer: Volkswagen.

  • I personally used to say /volks-wagon/.

  • But I have since learned that the initial 'v' is actually pronounced as an 'f'

  • sound in German.

  • So the first part of the name sounds like the English word 'folks', and the meaning

  • of Volkswagen is apparentlypeople's carlikethe car of common folks”.

  • Also notice the 'w' in the second part of the name represents not a 'w' sound

  • but a 'v' sound.

  • So Volkswagen is the correct way to say it.

  • Alright, if you enjoyed this lesson, give it a thumbs-up by hitting the 'like' button.

  • If you're new to my channel, make sure to click that subscribe button and the bell icon

  • next to it to get my latest lessons right here on YouTube.

  • Happy learning, and I will see you in another lesson soon.

Hi there, and welcome back.

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B1 US company pizza benz pronounced manufacturer adobe

10 Brand Names You are Pronouncing WRONG! - Nike, Amazon, McDonald's, Mercedes-Benz, Disney, etc.

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    Emily posted on 2018/10/29
Video vocabulary