This call is being recorded.

At this time, I would like to turn the conference over to Tom Hudson.

Please go ahead, sir.

Good afternoon, and welcome.

Fitbit distributed a press release detailing its quarterly results earlier this afternoon.

It's posted on our website at www.fitbit.com and also available from normal financial news

sources.

This conference call is being webcast live on the Investor Relations page of our website

where a replay will be archived.

On this call, all financial measures are presented on a non-GAAP basis except for revenue, which

is a GAAP measure.

A reconciliation of GAAP to non-GAAP financial measures is provided in our posted earnings

release or in other earnings presentation materials posted on the Investor Relations

page of our website.

This conference call will contain forward-looking information, which is subject to risks and

uncertainties described in Fitbit's filings with the SEC and in today's press release.

Actual results or events may differ materially.

We will begin with a commentary from James and Ron and we'll then open the call to questions.

We are going to limit the call to about an hour, so we apologize in advance if we don't

get to all your questions.

Let me introduce Fitbit's Chairman and CEO, James Park.

James?

Thank you, Tom.

Thank you to everyone participating in today's call.

I'm pleased to report that for the sixth quarter in a row, we have delivered on our financial

commitments and are making progress in our multiyear transition, which include adapting

to the changing wearable device market, transforming the business from an episodic-driven model

centered around device sales to more non-device recurring revenue, deepening our reach into

health care and increasing our agility and optimizing our cost structure.

Revenue for the quarter was $299 million.

We saw continued momentum from our mass appeal smartwatch, Fitbit Versa, which sold out in

the quarter.

The introduction of Versa strengthened our brand and relevancy and highlights the opportunity

to regain market share as we progress the smartwatch category and continue to deliver

both hardware and software offerings that consumers find compelling.

Fitbit sold 2.7 million devices in the second quarter, up sequentially and with a year-over-year

rate of decline in devices sold dropping to 20% and hardware and software offering versus

27% in the first quarter.

The success of Versa has improved the company's positioning with retailers, fortified shelf

space with Fitbit brand and has provided a halo effect to our other product offerings.

Retailers have been looking for a counterbalance for Apple and Versa has delivered.

In the second quarter, Fitbit Versa outsold all Samsung, Garmin and Fossil smartwatches

in North America combined.

With the strong consumer receptivity for Versa, demand has outpaced supply and we have chosen

to add additional production lines.

Since launch, we have also seen a significant uplift in North America POS trends.

We also believe the channel reduction of trackers has on its course and have increased confidence

that Q2 will mark the trough in the year-over-year decline in Tracker sales.

Our confidence in the trough and the decline in Tracker sales is driven by clean Tracker

channel inventory levels, consumer feedback and our product pipeline.

As we look forward, we believe our improved forecasting and lower-risk approach in new

product introductions reduces the risk of an imbalance between sell-in and sell-through

and gives us confidence in the path ahead.

In the second quarter, 60% of activations came from new users while 40% came from repeat

buyers.

Of the repeat buyers, 51% were previously inactive for 90 days or more.

The percentage of repeat buyers coming from previously inactive customers has significantly

improved from 39% in the second quarter of 2017, demonstrating that our newest devices

can reengage inactive customers and bring them back to the Fitbit platform.

We have always emphasized there's no one-size-fits-all when it comes to health and fitness, and we

have always provided a choice for consumers across form factor, feature and price.

While smartwatches continue to grow at a rapid pace and present a strong opportunity for

future growth, there is still a large community of users who prefer the Tracker form factor

and who are looking for powerful health and fitness features at a more accessible price.

For example, we sold 50% more Alta HR devices in the U.S. during the 2018 Amazon Prime Day

than the prior year.

In addition, our Charge franchise has sold over 35 million devices and Charge 2 continues

to be our best-selling Tracker with over 15 million sold nearly 2 years after it launched.

Industry analysts also note that Trackers will continue to be an important part of wearable

categories overall.

According to IDC, sales of Trackers are expected to reach 46 million units in 2018 compared

to 43 million smartwatches globally.

We see an opportunity to reinvigorate the category through innovation to successfully

serve the needs of this large consumer segment.

Fitbit Ace, our recently introduced kids' device as a great example.

With this product, we are introducing a wearable to a younger demographic while making fitness

fun and helping families connect and build healthy habits together.

In addition, we continue to invest in our social and software features.

We believe our active community of users provides a barrier to commoditization and a unique

value proposition.

56% of our active users viewed the Feed in the second quarter.

Our recently introduced female health tracking feature has also been well received with more

than 2.9 million sign-ups.

We know that wearable devices can help people get healthier.

The question now is how these devices will continue to evolve and what role they will

play in health care.

We have been working to lay the foundation for growth into the health care channel by

strengthening our relationships with key players in the health care ecosystem, building out

our direct sales team, adding capabilities at the human coach platform and collaborating

with developers to create health-focused apps and clock faces.

The strength of our consumer offerings and our ability to engage people and drive behavior

change directly supports our health care efforts.

We see ongoing evidence that health care use cases continue to grow and evolve.

Some examples include payers embracing wearables and providing financial incentives to motivate

behavior change, condition management, clinical research or connecting patients and care teams.

I'm proud to say that as of today, Fitbit Health Solutions has the ability to provide

solutions to over 100 health plans across the U.S., including Blue Cross Blue Shield

and Humana.

In terms of clinical research, we continue to help researchers pioneer new ways to use

our devices to drive better health outcomes.

In a new study, researchers from Cedars-Sinai Medical Center and Johns Hopkins University

found that a Fitbit device successfully gathered real-time objective data in patients with

cancer, helping clinicians predict outcomes.

We are also expanding the work we are doing with the University of Michigan's Intern Health

Study, which this year will follow 2,000 new doctors better understand how intense and

changing work schedules contribute to a resident's mental health.

When it comes to health, we want to leverage the investments we are making across both

our consumer and Health Solutions business.

As such, we are focused on chronic condition areas that have corollaries on the consumer

side: diabetes and weight management, heart health and fitness, sleep apnea and sleep

quality and mental health and stress.

Our ultimate goal is to help providers, health plans and clinical researchers better support

their patients outside the walls of the clinical environment and help our users better understand

their overall health and wellness.

We often receive testimonials from our customers telling us how their Fitbit devices either

raised awareness about a potential medical issue or changed their lives by changing their

behavior.

These examples include a young mother of 3 who identified that she had a serious condition

called postural orthostatic tachycardia syndrome or how a teenage girl discovered she was suffering

from supraventricular tachycardia, a defect that causes a faster-than-normal heart rate

due to an error in electrical impulses.

It is these types of testimonials that give us confidence that we have the building blocks

to create a device and software offering.

We also introduced a number of key health apps in Q2 that brings important health information

like blood glucose numbers to the wrist, helping to bridge the gap between consumer and health

care.

As part of this program, we introduced new health partner apps and clock faces, including

Walgreens, One Drop and Limeade.

Built using Fitbit's software development kit, the apps and clock faces will give Fitbit

smartwatch users new options to improve wellness and help manage conditions like diabetes.

Wearable devices are easy to use, unobtrusive and motivating while the benefits of increasing

activity and health awareness come with virtually no side effects.

Finally, before turning the call to Ron to discuss our financials in more detail, I wanted

to discuss our operating efficiency.

We continue to be on track, reduce operating costs 7% but made a conscious choice to pull

forward costs and increase our media and advertising spend to support the launch of Versa.

As I mentioned earlier, Versa's success strengthens channel partner relationships and we believe

provides momentum into the back half of the year.

Also, we continue to make progress transitioning our data infrastructure to Google's cloud

where we expect cost savings to begin in 2019.

I am also excited to announce that we have hired a new leader for engineering organization,

Koby Avital.

Koby joins us from Priceline.com where he was their Chief Technology Officer.

As Executive Vice President of Engineering, Koby will focus on hardware, software and

firmware engineering.

Eric Friedman will maintain his role as CTO, focusing on data security and advanced research.

With that, let me turn the call over to Ron to discuss the quarter in more detail.

Ron?

Thanks, James.

My prepared remarks will be focused on the financial overview of the second quarter results.

I will then provide our guidance for the third quarter of 2018.

Before I go through the details, I would like to remind investors that all financial references

are to non-GAAP measures, except for revenue, unless I specify otherwise.

And all financial comparisons are on a year-over-year basis unless otherwise specified.

Fitbit sold 2.7 million devices and generated $299 million of revenue in the quarter, down

15%.

The 15% decline in revenue resulted from a 20% decline in devices sold, partially offset

by an average selling price increase of 6% to $106 per device.

The average price of Trackers sold declined year-over-year, driven primarily by a mix

of fewer Blaze units rather than competitive dynamics.

Versa's sales, at an average selling price higher than Blaze, more than made up for the

Tracker delta.

However, with Versa contributing the vast majority of smartwatch sales in the quarter,

having a sales price less than Fitbit Ionic, smartwatch ASPs declined from the prior quarter.

Accessory and other revenue added an additional $5.23 per device sold.

Accessory revenue was negatively impacted by fewer units sold while non-device paid