when you're doing a Search, well they aren't just words, they refer to real things in the

world? That a building is a building and an animal is an animal and that they're not just

random strings of characters. If we could understand that those words are talking about

those real world things, then we can do a better job of getting you just the content

that you want off the web. Shashi Thakur:The way Google is trying to build information

about real world connections is by building a Knowledge Graph. The Knowledge Graph is

about collecting information about objects in the real world. The object could be a person,

could be a book, could be a movie, and many other types of things. For example, for a

famous person, we collect relevant data about them, such as their date of birth, or how

tall they are. We can also connect that person to closely related objects in the Knowledge

Graph. Jack Menzel: Let's say you're interested in Renaissance painters. Or how about how

many women have won the Nobel prize? By understanding the relationships between things—be it between

painters and the Renaissance or women and the Nobel prize—Google can do a better job

of understanding what it is exactly you're searching for. Shashi Thakur: One of the first

features we're going to introduce which applies the Knowledge Graph is a panel next to the

web results. Emily Moxley: When you have a question to answer, others may have come to

Google already to search for the same thing. Google can jumpstart your research process

by combining the information that others found useful with the information in the: All of

the collective human wisdom that comes through our Search Engine, what people are searching

for tells us what are the interesting things to put in our database. Shashi Thakur: Take

Leonardo da Vinci. Let’s say you wanted to learn about the most important Renaissance

painters. You might search for ‘Leonardo da Vinci’ because he’s the only Renaissance

painter you know about. Now, you’ll see information right in the search results that

helps you explore the broader topic of Renaissance painters. You’ll see some of the most famous

paintings from that era, like the Mona Lisa, and discover other painters of that time,

like Michelangelo and Raphael. Johanna Wright: We're in the early phases of moving from being

an Information engine to becoming a Knowledge engine and these enhancements are one step

in that direction. Shashi Thakur: As we grow the Knowledge Graph and make it larger and

richer, we are really excited at the opportunity we have to understand more of the user's queries,

to understand more about the information that's out there on the web, and intelligently connect

the two to each other.