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  • Rouge is the colour of Dior

  • Since the dawn of time, rouge has been the symbol for feminine empowerment, and the art of seduction.

  • Inspired by timeless archetypes of beauty, Christian Dior created, in 1953, a revolutionary couture Lipstick: Rouge Dior

  • Sparking a parisian spring that takes the fashion world by storm.

  • At last women could pick and choose colours to match their clothes, their moods, and their desire for expression.

  • Rouge is the Colour of Power

  • Historically red was worn as a sign of social statute and vitality.

  • Christian Dior revives the tradition, understanding that a single touch of colour can change your appearance.

  • Red become his fetish, splashed across cannonball pieces known as his trafalgar dresses

  • with evocative names like rouge "scream" or rouge "satan"

  • with each daring Dior collection, the master unveils a new palette of timeless master pieces

  • the designer calls for women to "dress their smiles in rouge".

  • his cutting-edge imagery saturates the minds of magazine readers worldwide.

  • four, seven, nine, ninety nine

  • the first shades of Dior rouge were given, in lieu of name superstitiously coded numbers.

  • over generations, Dior has created more than one thousand five hundred shades.

  • Rouge is the colour of revolution

  • I wanted to be an architect, Christian Dior says

  • breaking moulds, He imagines unprecedented designs, each object reflecting a sign of the times

  • he decides that a woman should never leave home without her rouge

  • and dreams up a secret weapon: a small twisting lipsticks for the purse.

  • Rouge is the colour of passion

  • Monsieur Dior finally believed in the woman's right to raise hell. And they did. His women were more than icons

  • Marlene Dietrich's commanding presence could stop men in their footsteps.

  • Grace Kelly crossed the Atlantic to reinvent royalty on her own terms.

  • Josephine Baker's eye-opening performances triumphantly celebrated the forbidden.

  • Natalie Portman fearlessly embodies the couture house's pursuit for the perfect balance of beauty and spirit,

  • the symbol of one man's lifelong quest to allow women to inspire and create desire

  • rouge is the colour of life

  • rouge is the colour of Dior

Rouge is the colour of Dior

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