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  • Regardless, if it is professional or personal we all struggle sometimes to achieve our goals. Many times our struggle is not because of a lack

  • of effort, but rather how our goals have been structured.

  • Anytime you set a goal if you find yourself struggling while working towards a goal keep in mind the word SMART.

  • SMART is an acronym that can be used to help evaluate and add structure to your goals.

  • SMART stands for specific, measurable,

  • actionable, relevant, and time-bound.

  • SMART begins with asking yourself the degree to which a goal is specific.

  • This is arguably the most important part of establishing

  • Or evaluating a goal.

  • The less specific a goal the more difficult it is to determine how long the goal should take to complete or how to measure success.

  • Consider the difference between a goal to get healthy versus the goal to lose weight versus the goal to lose 10 pounds.

  • The goal to get healthy is much less specific than a goal to lose 10 pounds.

  • The next question to ask,

  • How is the goal measured?

  • What determines success? Some goals may be best measured by a simple yes-or-no, such as the goal of climbing to the top of a mountain,

  • While other goals are better measured by using metrics such as the goal to lose 10 pounds.

  • The key to measurement is making sure that in whatever way the goal is measured, it accurately reflects success.

  • For instance, if you do not have access to a scale then measuring weight loss will be difficult and less accurate.

  • An alternative measure may be to track how many inches you have lost around the waist. But, to what extent does this accurately reflect the goal?

  • Without access to a reliable way of measuring weight, we may want to consider buying a scale or restructuring our goal.

  • Actionable is not asking yes or no, but how will the goal be achieved?

  • What is our action plan? Do we have the resources and capabilities required to achieve success? If not,

  • What are we lacking?

  • Well designed goals provide clarity of action. If the actions required to achieve a goal are unclear or there are a large number of actions

  • That need to be taken, we should consider breaking down the main goal into manageable, actionable sub-goals.

  • In isolation any single goal is relevant, but in life we most often are in the process of pursuing multiple goals.

  • A common issue we face, is having too many goals at the same time, or pursuing the wrong goals. With this in mind

  • We need a mechanism to help us monitor our goals to make sure we are pursuing our most relevant goals at any given moment in time.

  • One technique is to place goals in a matrix that looks at effort required versus perceived value of achieving the goal.

  • Not always, but most of the time we will want to focus our energy on low effort high value goals.

  • Another technique is to use the Pareto Principle, also known as the 80/20 rule.

  • Ask, which are the 20% of goals that will provide me with 80% of my return?

  • The last thing we want to make sure is that goals are time bound.

  • By including a specific date by which a goal should be accomplished, it helps provide incentive and allows us to monitor progress.

  • Consider the difference between the goal to lose 10 pounds and the goal to lose 10 pounds in 10 weeks.

  • Simply by including an element of time we can now calculate how much we should be losing each week, and if after 5 weeks

  • We have only lost one pound, we can revisit our action plan.

  • Be wary of any goal that is open-ended such as the common goal to learn a foreign language.

  • Last is important to reinforce that goal-setting is not an event, it is an ongoing process of action, evaluation, and revision.

  • It is not about lowering goals or standards to ensure success.

  • It is about recognizing goals are dynamic, because life is dynamic. We do not live in a static world. Life happens.

  • A goal that is relevant today may be irrelevant tomorrow.

  • When using SMART, stay flexible and motivated by setting aside time to reevaluate your goals on a regular basis.

Regardless, if it is professional or personal we all struggle sometimes to achieve our goals. Many times our struggle is not because of a lack

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