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  • If you switched on the television in the U.S. this week,

  • you've seen a lot of this:

  • “... the world watching

  • that high-stakes summit

  • “... we're continuing our breaking coverage ahead

  • of President Trump and Kim Jong-un's high-stakes summit ...”

  • “... an unprecedented nuclear summit with

  • North Korea's leader, Kim Jong-un ...”

  • But meanwhile, viewers in North Korea

  • saw a lot of this.

  • The Sunday broadcast was much the same

  • as every Sunday.

  • So, documentaries about the life of one of the Kims,

  • revolutionary moviesone of the programs

  • this Sunday was about evils of tobacco.

  • And there were children's shows as well.”

  • Normally North Koreans don't see anything in real time

  • about any foreign excursion by the supreme leader.

  • There's normally nothing until after he has come back

  • to the country.”

  • In a country built on controlling

  • the flow of information,

  • the state-run media apparatus holds all the power.

  • By not reporting on things beforehand,

  • the North Korean government a) doesn't build expectations

  • and b) gets to decide that whatever happens,

  • it was a success.”

  • But on Monday morning, North Korean state media

  • did something unheard of.

  • We saw an unprecedented amount of North Korean media

  • activity about Kim Jong-un's visits in Singapore.

  • All of it was reported in real time.

  • And in fact, the anchor, a woman named Ri Chun-hee,

  • a very famous anchor in North Korea, used the name

  • Donald Trump

  • and used the the honorific form in Korean

  • to describe President Trump.

  • So this is unprecedented.”

  • This giant departure from tradition

  • is part of a bigger seismic shift.

  • Since Kim's conciliatory New Year's speech,

  • North Korea's propaganda machine

  • has toned down its anti-American messaging.

  • Broadcasts like this one,

  • have become less frequent.

  • And so have North Korean propaganda leaflets

  • like these dropped over South Korea.

  • They had been depicting Donald Trump and U.S. allies

  • in a hostile light.

  • But early this year, the leaflets

  • suddenly started taking a much less aggressive tone.

  • “A lot of messages about reconciliation, unification,

  • peace, et cetera, and there was even a Olympic-themed one

  • which showed the Olympic mascots,

  • and they genuinely look like they could have been

  • from South Korea.”

  • And in April, when both Koreas agreed

  • to cease all propaganda initiatives,

  • the fliers stopped altogether.

  • But time will tell whether a

  • friendlier tone in North Korea's propaganda

  • will translate into a shift in Kim's policies.

  • North Korea likes very big gestures

  • and having a meeting with the president of the United States

  • that means a lot.

  • And that can provide a certain momentum

  • internally in North Korea to get some tangible steps going

  • in terms of denuclearization.”

If you switched on the television in the U.S. this week,

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