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  • Adidas and Puma are two of the biggest rivals in shoes.

  • - But did you know that their founders were two halves of a once happy family business. - Hi there. - Hello.

  • That turned into a level of brother rage so intense, it will get the sneaker heads' tongues waggin'?

  • See what I did there?

  • In the 1930's, the Dassler brothers' sport shoe company in Bavaria made the most kick-ass athletic shoes in all the land.

  • The company even gave Jesse Owens a pair of shoes to compete in the 36th Olympics.

  • When Jesse won, the brothers' shoes blew up.

  • But all of that success was not good for their relationship.

  • Tensions flared.

  • Some say there was stealing, affairs, resentment,

  • and after World War II the brothers were so out of step they eventually ended the company.

  • In 1949, Adolf, or Adi Dassler, formed Adidas a play on his nickname.

  • Rudolf Dassler started Puma because, well, that name is awesome.

  • The brothers sued each other many, many times over the years over all sorts of design and trademark issues, costing each other a fortune in lawyers and suits.

  • Their two factories built in the same Bavarian village of Herzogenaurach, polarized the community with local people picking sides by picking shoes.

  • The brothers died two years apart.

  • They were buried at opposite ends of the village graveyard.

  • Proof that even in death there remained a great bitter divide between them.

  • And so it was for decades until 2009.

  • Employees of Adidas and Puma in the village where the two companies still have their headquarters came together and played a friendly soccer match.

  • And started the process of healing decades of enmity.

  • And began a new era of love and shoes.

Adidas and Puma are two of the biggest rivals in shoes.

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