Subtitles section Play video Print subtitles - It's Long Long Man dude. - (FBE) Can you give us your best impression of the Long Long Man? - ♪ (saxophone) ♪ ♪ (dramatic intro) ♪ - (FBE) So today, we are going to be showing you some Japanese commercials. - Yeah, baby. - I love this. - Oh man. - These are good. - Those can get weird. - (FBE) So, we've shown Japanese commercials to YouTubers in the past, but this time, we are actually going to be showing you a series of commercials that all advertise the same product. - Okay. - I'm excited. - An internal lore, as it were. - Nobody does commercials better than Japan. - Best commercials in the world. - I'm very excited. - (speaking Japanese) - (narrator) Long Long Man! - Oh, Long Long Man. - I'm so confused. - Oh my God. - Oh, look at that tear. - What did I just watch? - She has that short gummy and he got that long gummy. - Long Long Man. - Wow. - I like... - They're talking about gummies here? - Did anybody else pick up on the innuendo in that commercial, or is it just me? - (speaking Japanese) - "You like long things." - The heck? - Oh, Long Long Man. - I mean, this is obviously wiener jokes. - Ah, look at how long that is. - Wow. - I can't comprehend what I just watched. - That's what I'm gonna say every time I get out of the shower now. Long Long Man! - (speaking Japanese) - Oh, it's Long Long Man. - Oh no. - It's this guy again. This guy's trouble, man. Stay away from him. - Oh no. That was symbolism for her breaking up. - Yep, the chain broke. - Oh man. She really wants that long one, honey. - Oh no, oh no. - Oh man. - Each commercial kind of gets a little weirder and weirder. - The storytelling is good. If I saw this on TV, I would want to share it with everyone. - Oh wow. - Oh my God. - Oh no, he's showing her how to do it. Oh dear. - What? - What? - Oh my God. - Oh my gosh. - This guy's trouble. I'm telling you. - It's so sexual. I don't know what to do with myself. - This is great campaign. - I am so invested in the story of the Long Long Man. - Right? Will they, won't they? - (speaking Japanese) - It's her boyfriend, right? - Uh oh. The confrontation. - Long Long Man's inside. - His longness is in the bed! - Oh my gosh. - (gasps) - Oh. - She's a cheating woman. - No. - Oh no. - That is so stupid. - I don't know, I actually wanna know what's gonna happen next. - Can we just play the next one? This is-- I need to know. - Oh, he's trying to stretch it out. - I feel bad for the guy. - He feels so inadequate. Poor guy. - (gasps) - Oh no. - She's gonna die? - Why is she dying? - Whenever I look at long things, I feel assured. Yes. - Long Long Man, save her. - She doesn't have that long to live. So that's why she's attracted to long things. - I'm just connecting that candy to death now. - It makes you reflect on the mortality of our own life. That's deep. - What happens next? I wanna know what happens next. - (speaking Japanese) - Oh, she's got a lot. - Oh, she knows how to do it. - You could have one long man, or you could have a bunch of short, short men. - Is this a story of redemption? - It is. - No way. - It's showing you that short gummies can be just as good as a long gummy. - They've been suggesting this whole time, that these are wieners and if they're now saying you can stack wieners to make it the size you want, that is not a good suggestion. - Flash mob? - Call it off, call it off. - Why is he just shouting in her face? - What? His ear-- - Long Long Man's in the bunny costume? - Storytelling, it's getting weird now. - There was a lot going on in that. - She just can't stop thinking of the Long Long Man, so she hasn't seen the real Long Long Man in a while and now everything she sees-- - Where is the Long Long Man? - Where's the Long Long Man? - Dude. - I bet you he killed him. - Long seatbelt. - Okay, now the seatbelt? - Is it the Long Long Man? - Where is he, though? Where is he? - There he is! He's back. - It's the Long Long Man dude! - She's hallucinating. - Yeah, she's just seeing stuff now. - If you're starting to have these hallucinations every time you see something long, like a seatbelt, you're flipping out all the time. - She got married. - Oh, a stretch limo. - My God. - This is gonna be stuck in my head all day. - Yeah, me too. - I like the way he seductively tears the gummy. - Oh, and he comes out tearing, oh wow. - So long. - She's so excited. Ooh, and his cape is long. - He stopped the marriage. - Do you really want to try this gummy at this point? - Yes. - 'Cause I definitely do. - (speaking Japanese) - Yes! You got shut down. - Oh no, what? - What is this twist? - Okay, so he's been after the dude the whole time. - Ah. - (gasps) - Oh. - Plot twist. - Oh my God. He was the rabbit? - He was the rabbit. - Yes, queen! Touch it, go ahead. - Yeah, dude. - I don't mind one bit. - That's what you get, Chi-chan. That's what you get. - Slow clap. That was so good. - That was crazy though, man. I've never seen an arc like that in the candy world. - I'ma say ad campaign of the year. I loved it. - (FBE) So, those were all commercials for Sakeru gummy candy. - Uh huh. - I wanna try it. It made me wanna try it. - (FBE) The commercial was split into eleven different parts and followed the story of Tooru-san, who prefers the smaller bite sized candy and his girlfriend Chi-chan, who struggles to suppress her desire for the long candy. - Yeah, she does. - I mean, as we all do. - (FBE) So, what do you think about the story that these commercials presented? - I loved this for so many reasons, because nobody likes sitting through commercials. Nobody. So, the fact that they're so creative and made a storyline out of it is genius. - It's smart to have those all come together at the end into this whole plot twist. - It was great. I thought it was super compelling. I was invested from the get-go. - Absolutely. - I really felt bad for short guy.