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  • Great creativity. In times of need, we need great creativity.

  • Discuss. Great creativity is astonishingly, absurdly, rationally, irrationally powerful.

  • Great creativity can spread tolerance, champion freedom,

  • make education seem like a bright idea.

  • (Laughter)

  • Great creativity can turn a spotlight on deprivation,

  • or show that deprivation ain't necessarily so.

  • Great creativity can make politicians electable,

  • or parties unelectable.

  • It can make war seem like tragedy or farce.

  • Creativity is the meme-maker that puts slogans on our t-shirts

  • and phrases on our lips.

  • It's the pathfinder that shows us a simple road

  • through an impenetrable moral maze.

  • Science is clever, but great creativity is something less knowable,

  • more magical. And now we need that magic.

  • This is a time of need.

  • Our climate is changing quickly, too quickly.

  • And great creativity is needed to do what it does so well:

  • to provoke us to think differently with dramatic creative statements.

  • To tempt us to act differently

  • with delightful creative scraps.

  • Here is one such scrap from an initiative I'm involved in

  • using creativity to inspire people to be greener.

  • (Video) Man: You know, rather than drive today, I'm going to walk.

  • Narrator: And so he walked, and as he walked he saw things.

  • Strange and wonderful things he would not otherwise have seen.

  • A deer with an itchy leg. A flying motorcycle.

  • A father and daughter separated from a bicycle by a mysterious wall.

  • And then he stopped. Walking in front of him was her.

  • The woman who as a child had skipped with him through fields

  • and broken his heart.

  • Sure, she had aged a little.

  • In fact, she had aged a lot.

  • But he felt all his old passion for her return.

  • "Ford," he called softly. For that was her name.

  • "Don't say another word, Gusty," she said,

  • for that was his name.

  • "I know a tent next to a caravan, exactly 300 yards from here.

  • Let's go there and make love. In the tent."

  • Ford undressed. She spread one leg, and then the other.

  • Gusty entered her boldly and made love to her rhythmically

  • while she filmed him, because she was a keen amateur pornographer.

  • The earth moved for both of them.

  • And they lived together happily ever after.

  • And all because he decided to walk that day.

  • (Applause)

  • Andy Hobsbawm: We've got the science, we've had the debate.

  • The moral imperative is on the table.

  • Great creativity is needed to take it all,

  • make it simple and sharp.

  • To make it connect. To make it make people want to act.

  • So this is a call, a plea,

  • to the incredibly talented TED community.

  • Let's get creative against climate change.

  • And let's do it soon. Thank you.

  • (Applause)

Great creativity. In times of need, we need great creativity.

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【TED】Andy Hobsbawm: Do the green thing (Andy Hobsbawm: Do the green thing)

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    Zenn posted on 2017/10/07
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