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  • This is an iPhone X.

  • Otherwise referenced frequently as the "iPhone X." I really don't care what you call it.

  • There's been some news developing and I feel like we should discuss it.

  • I'm no stranger to this device.

  • I used it for an extended period of time and I came back to you with some video content.

  • My findings, my feelings, and so on.

  • And I want to be clear about something at this point right now.

  • This is a good phone!

  • The camera is nice and so on and a lot of people enjoy it and that's cool for me.

  • It just ain't my choice and I don't think it represents a great value given its price point.

  • But today's video is about an article that I read yesterday on Forbes

  • which was informed by an article on Apple Insider,

  • essentially stated that this phone right here in front of me might be getting canceled by Apple.

  • This is not a TV showhow do you cancel it?

  • What do you.. what do you do here?

  • Well, according to Ming Chi Kuo, this prolific information leaker who is essentially,

  • I mean, he's never wrong, this guy, alright?

  • His company KGI Securities reported recently that production was going to shut down soon

  • and that the reason for it: a lack of demand for this device right here.

  • Now, he stated that one of the reasons for this potential cancellation

  • is a lack of demand specifically in China regarding the overall screen size of this device.

  • It's not the biggest screen in the world.

  • Face ID, where you at?

  • There you go.

  • Obviously there's plenty of orders that are already put in for this.

  • There's retailers and telecommunications companies that are gonna have these things on the shelf.

  • It just means that you're gonna shut down the assembly line sooner than you normally would.

  • And the current rumor based on the information from this guy

  • is that that'll happen at some point in the summer.

  • This would mark the first time ever that Apple has shut down

  • or canceled a particular device before the next one has actually launched.

  • Like you, you buy an iPhone 7 right now.

  • You could even buy a brand new iPhone 6s, I believe.

  • The idea here is not that the X would be completely dead,

  • but a modified larger version would take over for it and this one would be buried forever.

  • But that's not where the story ends!

  • All of a sudden there was an update.

  • Ming Chi Kuo, he kind of backtracked a little bit and was like,

  • "Wait iPhone's performing pretty good,

  • I'm not really sure they're gonna shut it down I'm not really sure what's going on."

  • And to me, that 48-hour backtrack is kind of interesting on its own.

  • Was the original information bad?

  • Did something change in the face of the reporting?

  • I'm not really certain.

  • The question still remains: is this phone going to be canceled or not?

  • Now of course you guys know where I stand on this particular device.

  • I don't think it's the greatest value for money and I even, anecdotally,

  • I know people in my life that have chosen to upgrade to the iPhone 8 or 8 plus

  • instead of this and so when I saw the report come out stating that that's what people were doing,

  • that they weren't gravitating towards this model,

  • I could see some reality in that, at least in my own personal experience.

  • So at a certain point you have to wonder if that influence has leaked out,

  • or if people just in general haven't gravitated towards this particular phone.

  • You might think something is a great deal or a great design,

  • and someone in China or India or elsewhere might think otherwise.

  • But this development, it certainly lends itself to my intuition,

  • which is that this marketplace has gotten incredibly more competitive recently

  • and what you are able to get at lower price points has improved substantially.

  • So the question going forward, probably not just for Apple,

  • but also for Samsung and the various other premium smartphone makers:

  • how big is the demand for a $1,000 phone?

  • And do they sort of need to reconfigure a little bit in order to match the demand that does exist?

  • Now for the record, I don't imagine that the next generation iPhone flagship will be less than this one.

  • I think Apple is perfectly happy playing in that premium space and so is Samsung.

  • But the numbers, once they eventually become public, well,

  • those won't lie and we'll find out for certain what the demand is for this particular device compared to the others.

  • What do you think is gonna happen?

  • Do you think that this will survive?

  • That the iPhone X will remain intact?

  • Or will this one go to bed somewhere?

  • You let me know down in the comments.

  • Also what do you think is the perfect smartphone screen size?

  • Tim Cook, he's gonna be down in these comments.

  • He's gonna be reading what you're saying, so get your voice out there

This is an iPhone X.

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A2 US iphone apple device demand canceled ming

Did Apple Just Cancel The iPhone X?

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    Samuel posted on 2018/01/27
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