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This is an iPhone X.
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Otherwise referenced frequently as the "iPhone X." I really don't care what you call it.
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There's been some news developing and I feel like we should discuss it.
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I'm no stranger to this device.
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I used it for an extended period of time and I came back to you with some video content.
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My findings, my feelings, and so on.
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And I want to be clear about something at this point right now.
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This is a good phone!
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The camera is nice and so on and a lot of people enjoy it and that's cool for me.
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It just ain't my choice and I don't think it represents a great value given its price point.
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But today's video is about an article that I read yesterday on Forbes
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which was informed by an article on Apple Insider,
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essentially stated that this phone right here in front of me might be getting canceled by Apple.
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This is not a TV show — how do you cancel it?
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What do you.. what do you do here?
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Well, according to Ming Chi Kuo, this prolific information leaker who is essentially,
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I mean, he's never wrong, this guy, alright?
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His company KGI Securities reported recently that production was going to shut down soon
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and that the reason for it: a lack of demand for this device right here.
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Now, he stated that one of the reasons for this potential cancellation
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is a lack of demand specifically in China regarding the overall screen size of this device.
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It's not the biggest screen in the world.
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Face ID, where you at?
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There you go.
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Obviously there's plenty of orders that are already put in for this.
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There's retailers and telecommunications companies that are gonna have these things on the shelf.
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It just means that you're gonna shut down the assembly line sooner than you normally would.
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And the current rumor based on the information from this guy
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is that that'll happen at some point in the summer.
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This would mark the first time ever that Apple has shut down
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or canceled a particular device before the next one has actually launched.
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Like you, you buy an iPhone 7 right now.
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You could even buy a brand new iPhone 6s, I believe.
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The idea here is not that the X would be completely dead,
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but a modified larger version would take over for it and this one would be buried forever.
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But that's not where the story ends!
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All of a sudden there was an update.
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Ming Chi Kuo, he kind of backtracked a little bit and was like,
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"Wait iPhone's performing pretty good,
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I'm not really sure they're gonna shut it down I'm not really sure what's going on."
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And to me, that 48-hour backtrack is kind of interesting on its own.
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Was the original information bad?
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Did something change in the face of the reporting?
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I'm not really certain.
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The question still remains: is this phone going to be canceled or not?
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Now of course you guys know where I stand on this particular device.
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I don't think it's the greatest value for money and I even, anecdotally,
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I know people in my life that have chosen to upgrade to the iPhone 8 or 8 plus
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instead of this and so when I saw the report come out stating that that's what people were doing,
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that they weren't gravitating towards this model,
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I could see some reality in that, at least in my own personal experience.
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So at a certain point you have to wonder if that influence has leaked out,
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or if people just in general haven't gravitated towards this particular phone.
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You might think something is a great deal or a great design,
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and someone in China or India or elsewhere might think otherwise.
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But this development, it certainly lends itself to my intuition,
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which is that this marketplace has gotten incredibly more competitive recently
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and what you are able to get at lower price points has improved substantially.
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So the question going forward, probably not just for Apple,
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but also for Samsung and the various other premium smartphone makers:
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how big is the demand for a $1,000 phone?
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And do they sort of need to reconfigure a little bit in order to match the demand that does exist?
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Now for the record, I don't imagine that the next generation iPhone flagship will be less than this one.
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I think Apple is perfectly happy playing in that premium space and so is Samsung.
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But the numbers, once they eventually become public, well,
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those won't lie and we'll find out for certain what the demand is for this particular device compared to the others.
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What do you think is gonna happen?
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Do you think that this will survive?
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That the iPhone X will remain intact?
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Or will this one go to bed somewhere?
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You let me know down in the comments.
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Also what do you think is the perfect smartphone screen size?
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Tim Cook, he's gonna be down in these comments.
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He's gonna be reading what you're saying, so get your voice out there