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  • The program is based on a definition of reading that includes

  • 'whole' word or 'sight' reading.

  • Due to the newness of this product,

  • long-term benefits extending into school-age or adulthood have not been established.

  • Hi, I'm Lana, as the mother of three, I know parents everywhere are wondering

  • if we should teach our babies to read.

  • We've seen the commercials with kids as young as 1 seemingly reading.

  • Even if babies and toddlers can learn to read, what's the rush?

  • Well, in the next half hour, we're going to separate truth from hype,

  • with the help of Early Literacy Expert, Dr. Richard Gentry.

  • You'll also hear from parents who have tried for themselves

  • the next evolution in early learning. It's called Little Reader.

  • The benefits that I've seen with Little Reader have been dramatic,

  • and we didn't experience that with other systems that we've tried.

  • It's just amazing how much more I think she's going to be independent now,

  • in certain aspects of her learning because she's able to read.

  • Knowing that my not even 2 year old son recognizes words,

  • I am telling you I feel like Superwoman.

  • It's like, "Oh, my gosh, I'm teaching them something,

  • they're so happy, they're learning,"

  • She loves it.

  • She loves it.

  • It's fun time! It's Mommy and me time.

  • It's a perfect bonding experience, and learning at the same time.

  • It encouraged me to be a better parent to my child.

  • Some people asked, "are those babies and toddlers really reading?",

  • "Why should we teach them at such a young age?"

  • Well, I have the same questions too, so I asked Early Literacy Expert,

  • Dr. Richard Gentry, author of many books including

  • Raising Confident Readers From Baby to Aged 7.

  • With over 30 years of experiences, he is a former elementary school teacher

  • and university professor who has lectured on Early Learning and Literacy

  • throughout the world.

  • Can babies and toddlers really learn to read?

  • In a nutshell, yes,

  • and you can see many examples of babies and toddlers who have learned to read words.

  • Parents like author Winifred Stoner have been teaching babies to read since almost

  • a hundred years ago.

  • Then why have there been resistance by some experts to embrace the notion that

  • babies can learn to read?

  • There's an academic blind spot. Some experts hypothesize that babies can't read.

  • What we do know is that babies lack the 6-year-old brain capacity

  • which is needed for formal reading instruction.

  • Six year olds have to work hard to understand the complex reading system

  • with their left brain.

  • Babies, however, likely use their right brain capacities

  • for pattern and word recognition.

  • They learn informally, and to them, it's more like playing a game.

  • So, how can we teach babies and toddlers to read?

  • The one crucial component that has never changed is that

  • parents are the key to any success.

  • Just good old one-on-one parent and child interaction.

  • But an extremely important element is having a complete toolkit

  • that makes it easy for parents.

  • One such tool kit that helps parents teach their babies and toddlers to read

  • is Little Reader!

  • Before my conversation with Dr. Gentry,

  • we invited a group of parents to try out Little Reader on their babies or toddlers.

  • They used Little Reader on a regular basis and documented the learning process.

  • Let's meet one of these parents.

  • Hi I'm Amy and this is my daughter Willa.

  • She's almost 16 months old and we are very excited to try BrillKids Little Reader,

  • aren't we?

  • Everybody in our house is always on the computer,

  • it's a great way for her to have her own computer time...

  • Ready to start?

  • ...and be educational at the same time! Right?

  • It's like it's tailor made for her attention span that we get on, she gets her little...

  • you know... word flash lessons and just she's tickled.

  • There's no pressure, you pick it up when you want to pick it up,

  • it turns off when you want to turn it off and, she loves it.

  • Now, I can actually say to her,

  • "Willa, do you want to go do your Little Reader?" and

  • she runs over where the laptop is and, waits for me to turn it on

  • It has been nothing but fun time and bonding activity for Willa and I together

  • Willa loves Little Reader

  • Say bye bye

  • There were several things that came up consistently between the parents who tried

  • Little Reader. One of them was how easy it was to use.

  • Little Reader deliberates. It makes a puzzle that anybody can pick it up,

  • turn it on, install it.

  • Everything is prompted in on the screen, so even I couldn't screw up.

  • All you have to do is click Day 1, Day 2, Day 3, press Play and go.

  • So I was like, "This is easy! I can do it! I can do it without him!"

  • It's 5 minutes a day, it's fun for them, they are learning at the same time.

  • Little Reader's short amount of time that they require of you

  • allows me to be truly focused on helping him and making it more exciting for him.

  • If I can make 10 minutes a day with 5 kids then, and a job,

  • I think pretty much anyone can do that.

  • As a parent you just want to help your children

  • and this is the easiest thing you could do.

  • Many of my friends have asked, "Shouldn't we just let babies be babies?"

  • I asked Dr. Gentry if we've become a generation of neurotic flash card parents

  • forcing the early learning issue.

  • The great news is that with baby and toddler reading, no force is necessary.

  • In fact, it's the COMPLETE OPPOSITE because babies and toddlers love to learn!

  • These lessons are just like playtime for her.

  • I'd go, "It's time for your lesson," and they all run for the room.

  • Owen will come up and say, "More flashcards, more Little Reader."

  • Lily will grab the laptop and say, "More, more, more!"

  • She loves it so much that she asks for it several times a day.

  • My son gets very excited as soon as he sees the first word pop onto the screen,

  • he realizes, "Oh, we're getting ready to do the program."

  • He absolutely loves it.

  • With this program, the kids are able to be kids and enjoy themselves

  • they don't even know they're learning.

  • They just think it's, like, a video game.

  • Isabella loves Little Reader. Like, it's amazing, honestly.

  • I know my son loves it, I know everybody else who's used it loves it.

  • We've seen some incredible footage of babies and toddlers reading

  • using the revolutionary Little Reader program.

  • However,

  • some experts question if they're actually reading or just memorizing the words.

  • I asked early literacy expert, Dr. Richard Gentry,

  • how do babies and toddlers learn to read?

  • Well, experts define reading in different ways.

  • We know that babies don't start out reading words phonetically.

  • They seem to start out reading the whole word and demonstrating that

  • they know its meaning.

  • However, incredibly, many parents are reporting that over time,

  • their toddlers seem to be picking up on word patterns intuitively.

  • Dr. Gentry, you've chosen to endorse Little Reader as the recommended toolkit

  • for teaching babies and toddlers to read.

  • What makes Little Reader so special and why does it work?

  • I've examined other programs, but Little Reader stands out for me.

  • It takes advantage of modern day technology to deliver lessons

  • that are more engaging for little children and easier for parents.

  • Because it's software-driven, it's able to deliver lessons in ways

  • that's never before been possible with flash cards or DVDs alone.

  • Little Reader I think goes above the DVD-based system because of its variation,

  • because it engages the kids a lot more,

  • We had used other programs with my daughter,

  • but I really liked with Little Reader that it was done in such short bursts.

  • It was better for a smaller infant's attention span,

  • Just every day, I see them finding something else that they enjoy about it,

  • because it changes every day.

  • It'll change the character, or the animal,

  • Different font, different color, different script, different voice saying it.

  • Not only are you learning the things that are programmed in,

  • you can teach them things about your own family.

  • "That's my mom in that picture," and

  • I'm identifying this word or

  • "That's our dog, in our own home."

  • When grandma comes into town, and the children have seen her on Little Reader,

  • over and over again, they warm up right away.

  • Every time Grandpa's picture came up, he would say,

  • "Grandpa!, Grandpa! Grandpa!"

  • ...and when he saw Grandpa in person, that was like his favorite person...

  • Don't some pediatricians say that a baby shouldn't be watching anything on a screen

  • before the age of two?

  • The concern is over inappropriate content and the lack of parental interaction

  • if the TV is being used as a baby-sitter.

  • Today,

  • organizations like the National Association for the Education of Young Children

  • are recognizing the importance of technology,

  • and are moving to encourage parents to use technology in responsible ways.

  • In fact, with Little Reader, you also have access to one of the largest early learning

  • online communities in the world.

  • Giving you support from tens of thousands of parents

  • and the ability to download a ton of additional free content

  • in all sorts of different languages.

  • I really enjoy being a part of the Little Reader community online.

  • I can connect with parents all over the globe,

  • and not feel alone in early learning.

  • That kind of support is really valuable to parents

  • Yeah, I think the community involvement that you can download customized content

  • from people all over the globe, is phenomenal.

  • We have potentially years' worth of educational tools, you know, that we can tap into.

  • There's no way you can just be finished and be like,

  • "Ok, I've completed the whole program," like these other programs or like DVDs,

  • Little Reader, you actually can just keep adding on, adding on, adding on,

  • it never ends.

  • It's limitless. You can keep going,

  • even though my kids are going to be 2 and 4,

  • I'll probably be able to do this for the next several years

  • and never run out of content.

  • You can see how special and revolutionary Little Reader is,

  • but how does it actually help your child?

  • Once again, let's check in with our group of parents to see how

  • their children benefited from using Little Reader.

  • I've definitely seen an improvement in his vocabulary,

  • We have been trying to teach him the parts of his face for months now,

  • and Little Reader taught it to him in like, 2 weeks.

  • What I noticed was that their vocabulary jumped.

  • We exposed her to the program, and it was just like an explosion

  • I'll come home in the evenings or

  • on the weekends when I get to spend more time with her,

  • and I'll go, "Where did she learn that?" And just Lisa goes, "Little Reader!"

  • His speech has improved dramatically since he started doing the Little Reader program.

  • I really feel that this program's helped them talk so much, and know so much,

  • and we have conversations with them. Just like they're little people.

  • He was always active, but he wasn't as vocal as he needed to be.

  • That's not a problem now. He's very vocal.

  • There's a lot less crying in our house, and that's priceless.

  • it's just heartbreaking to hear your kid trying to communicate with you

  • and see their frustration on their face and not know what to do about it.

  • Her sentence structure, and her developing ability to speak to us,

  • to where we can really carry on a conversation with her,

  • it's been fantastic.

  • It's cool talking to other parents that haven't been doing programs or things similar

  • and they're like, "Your kid's talking?"

  • and they see her like saying these words, and communicating brilliantly,

  • so I'm pretty proud.

  • Wow! Expansion of vocabulary and improved communication.

  • Listen now to see how this revolutionary program can turn your child into

  • a little reader.

  • I almost cried the first time I saw her read a word.

  • It was, "teeth."

  • She saw the word on the computer,

  • she pointed at her teeth, and she pointed at mine.

  • I wasn't ready for that. I was like,

  • "Oh my gosh, she's really getting this!"

  • When I lowered the volume and the word, "apple" flashed without the picture,

  • he would go, "apple,"

  • so he is actually recognizing the words on the screen.

  • I didn't expect for them to actually look at a word and start reading it at,

  • you know, 1.

  • And so to see that he did that was,

  • "Oh my god."

  • I started writing it on a board, and I say,

  • "What does this say?"

  • And every time now, he says, "Eat!"

  • And literally, I flipped page to page and she read the whole sentence,

  • and I thought, "Wh- what's the trick here?"

  • Here I am with my daughter, she's 2, and she's reading a story to me,

  • and I'm just like, amazed.

  • Stay tuned to learn how you can bring Little Reader home to your baby

  • and give him the most incredible gift

  • during the most explosive learning period of his life.

  • And when we come back, we'll ask teachers if early reading programs

  • really make a difference in separating the kids in the classroom.

  • You may be shocked at their responses.

  • For those of you just tuning in, we've been exploring the subject

  • of teaching babies and toddlers to read with Dr. Richard Gentry.

  • Dr. Gentry is an author, former teacher, and university professor

  • with over 30 years of experience in the field of early learning and literacy.

  • Dr. Gentry, some parents would ask, "Won't my child learn to read in school?"

  • The best thing about learning to read early is that

  • it opens the door for children to learn about what they're interested in.

  • Imagine how happier children would be if they could read and learn

  • all about their favorite dinosaurs at the age of 5,

  • when most children their age can only admire the pictures in the books.

  • But shouldn't we just leave that to the teachers?

  • Forty-three per cent of children enter kindergarten not ready for success with reading.

  • The teacher's role is very important.

  • But whether you like it or not, you are your child's first and best teacher.

  • I used to work at a preschool and I'm a FIRM believer in parents first.

  • With Little Reader, it enables all parents to become their children's first teacher.

  • it makes it so much easier, like I'm not a licensed teacher or whatever it is,

  • but I feel like it.

  • The preschool teacher must have a great time,

  • seeing your child learn all these things,

  • but why not you?

  • If you can have that quality time with your child and

  • see your child learn a new word,

  • to be able to communicate with you better,

  • why not make that

  • you be the first person to see that in your child?

  • The Little Reader program makes me feel like I'm a better mom

  • I feel like one of those moms now, like I could put an "S" on my chest,

  • like yes, I am that good.

  • It makes me feel good about what we're doing because I think I'm teaching them,

  • as opposed to putting them in front of a screen with a running DVD.

  • I was always told I'd be a great teacher,

  • and my parents always wanted me to be a teacher, and now I get to be a teacher.

  • But to the best student, my own child.

  • It's the best.

  • To truly understand if early learning impacts a child's future academic success,

  • let's ask the experts on the frontline of learning

  • - Parents using Little Reader who are also teachers.

  • Meet Mia, a former teacher and mother of 21-month-old triplets,

  • and Greg, a current sixth grade English teacher and father of a 22-month-old son.

  • As a teacher in 6th grade,

  • you could really tell those that were not engaged or introduced

  • or even have the books at home to read,

  • even whether it was early on or later on,

  • they just didn't care to read.

  • As a teacher, I think it would be absolutely important

  • that you start a program like Little Reader to read,

  • to learn vocabulary as soon as possible

  • that would make my job a lot easier.

  • If you teach it at home, it transfers over into school.

  • It would help a lot of my students now if we could go back in time

  • and get them started on it now.

  • I wish it was a way that everybody could experience it from rich,

  • poor, whatever, with your toddler

  • I almost want to say mandatory, for Little Reader to be a part of a toddler's life.

  • I would recommend Little Reader to other families, absolutely.

  • I think Little Reader should be in everybody's home.

  • Besides vocabulary, communication and early reading,

  • happy stimulated babies flourish in so many other ways.

  • Just listen to what else Little Reader has instilled in these children.

  • Every day they pick up books and they want to know more.

  • "Daddy, let me read the book," and so she reads the book.

  • She wants to do it.

  • When you have a skill, like an ability to read, there's that confidence,

  • you're not intimidated.

  • I think the byproducts are certainly confidence and an increased desire to learn.

  • She's learning so much more than I thought she could at 20 months of age,

  • it's amazing.

  • We're like "Well, wait a minute, she's not supposed to be doing that till

  • she's 3 or 4, and she's doing it now."

  • This program has helped so much.

  • Like, even when I take him out other places, people are like,

  • "How does he know this?"

  • or

  • "He knows how to wave or point at things?"

  • or

  • "How does he know that?"

  • Using the program, I've seen such an advancement of Christopher,

  • compared to my other two children.

  • It's just like it flipped a switch. It just flipped a 'smart' switch.

  • Some healthy confidence, a little head start in the classroom

  • and an early love for books and reading - all while having fun.

  • But across the board, parents report the most rewarding part of Little Reader

  • is the increase bonding they experience with their children.

  • It's not a lesson so much as it is Mommy and Me time that we wouldn't have otherwise.

  • They're only little for such a short time,

  • so to be able to take that opportunity to learn at the same time,

  • it's exciting, it's fun, and I wouldn't miss it.

  • They're going to learn how to read,

  • but that's just almost a side benefit.

  • The relationships that you're building with your child

  • through the program,

  • is really the priority.

  • I run it through with her during the day,

  • but they do the books together and things like that and it's the "Daddy and me" time,

  • and it's very sweet.

  • It just gets me, right here.

  • It does give me something to do, cause a lot of times

  • as a dad, I'm sometimes at a loss as to what to do.

  • My husband was able to slowly connect with him.

  • Before, he would never go to my husband.

  • We didn't expect you know,

  • a reading program to bring us together as a family

  • but certainly it's done that.

  • We all remember a select teacher to in our lives who created an exciting environment,

  • where we learnt without effort, when knowledge came without force memorization.

  • With Little Reader you'll have the opportunity to create an enriching,

  • wonderful atmosphere in your own home for your baby or toddler.

  • Take advantage of the explosive first five years of learning

  • and deliver you child to his first classroom with confidence.

  • You can do it with Little Reader in just 5 minutes a day.

  • Be the first, and perhaps the most impactful teacher of his life.

  • Can babies and toddlers learn to read?

  • They can! They do!

  • and they love to!

  • With Little Reader!

  • Today, more and more parents are realizing that not only can babies learn to read,

  • but they love to learn!

  • The key to Little Reader's effectiveness lies at the heart of the system

  • - a revolutionary software program that makes learning actually fun for your child

  • and simple for you!

  • All you need is as little as 5 to 10 minutes a day

  • to not only give your child a head start in early reading,

  • but also to help him improves his vocabulary and communication skills.

  • As well as help him develops a lifelong love of books and learning.

  • But most of all, Little Reader increases bonding between you and your child

  • in ways you never imagined.

  • It brings everything together, your bonding time and your learning time...

  • Just taking 5 minutes out of my day to do the program

  • I feel like a wonderful mom, I'm teaching him so much.

  • When you order today you'll receive everything you'll ever need,

  • including the multiple award-winning Little Reader software.

  • If all you do is load and use the software with your child.

  • We guarantee your satisfaction or your money back!

  • Not only does the program included tremendous amount of content.

  • You can also customize it with your own photos!

  • What's more is the variety of pictures, voices and videos that is included

  • helps keep your child's interest much more than typical books or DVDs.

  • You can actually input your own voice and pictures and...

  • those are things that they love.

  • Every day the words are different.

  • Every picture has a different variety.

  • But that's not all, being a Little Reader user give you free access

  • to one of the largest Early Learning Online Communities in the world.

  • You'll have access to thousands of free lessons in over two dozen different languages!

  • And with so many other parents walking the same journey with you,

  • you'll never feel like you're teaching alone!

  • Little Reader hands down is the best program that you can find.

  • Your child's going to love it.

  • Purchase Little Reader, you will not be disappointed.

  • If you know somebody that is having children,

  • then you get them Little Reader as a gift!

  • The best thing that you could do for your young child

  • is to purchase Little Reader and use it.

  • Why wait!?

  • This should be one thing you don't hesitate in investing in.

  • It's a great opportunity that you don't want to miss.

  • My advice to parents is to start today!

  • You, the parent or caregiver or the first reading teacher,

  • and Little Reader is the best toolkit available to get you started.

  • Get Little Reader today!

  • Following independent reviews of baby/toddler reading products,

  • Dr. Gentry became a member of the BrillKids team.

The program is based on a definition of reading that includes

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