Name: 【TEDx】What Price Do You Place on Excellence? | Casey Brown | TEDxColumbusWomen
Uploaded: 2017-07-06T15:13:38.000Z
Duration: 9 min 3 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Future simple

No one will ever pay you what you're worth.

clearly defining and communicating your value are essential

It's true if you're a business owner, if you're an employee,

Now, I approach this today through the lens of the woman business owner,

because in my work I've observed that women underprice more so than men.

The gender wage gap is a well-traveled narrative in this country.

According to the Bureau of Labor Statistics,

a woman employee earns just 83 cents for every dollar a man earns.

is that this trend continues even into the entrepreneurial sphere.

A woman business owner earns just 80 cents for every dollar a man earns.

In my work, I've often heard women express

that they're uncomfortable communicating their value,

especially early on in business ownership.

"I'd rather let the work speak for itself."

I hear very different narratives in working with male business owners,

and I think this difference is costing women 20 cents on the dollar.

I'd like to tell you the story of a consulting firm

that helps their clients dramatically improve their profitability.

After my first year in business, I saw the profit increases

that my clients were realizing in working with me,

and I realized that I needed to reevaluate my pricing.

I was really underpriced relative to the value I was delivering.

It's hard for me to admit to you, because I'm a pricing consultant.

and so I sat down to evaluate my pricing, evaluate my value,

and I did that by asking key value questions.

What are my clients' needs and how do I meet them?

What is my unique skill set that makes me better qualified to serve my clients?

and defined the value that my clients get from working with me,

and what I saw was that I needed to double my price,

Now, I confess to you, this terrified me.

I'm supposed to be the expert in this, but I'm not cured.

What if clients said, "That's ridiculous.

I'm the mother of two beautiful little girls who depend upon me.

the medicine that I prescribe to my clients.

I prepared the proposals with the new higher pricing

and refer me and recommend me, and I'm still here.

because doubts and fears are natural and normal.

and they shouldn't limit our earning potential.

about a woman who learned to communicate her value

She runs a successful web development company

When she first started her firm and for several years thereafter,

she would say, "I have a little web design company."

She'd actually use those words with clients.

Subtitles ListPlay Video

【TEDx】What Price Do You Place on Excellence? | Casey Brown | TEDxColumbusWomen

authentic

potential

ridiculous

mindset