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  • [In a Moment of Vision...]

  • It's the height of the Gold Rush, 1850s California.

  • A young tailor named Jacob Davis notices that his gold-mining customers are wearing through pants faster than they can patch them.

  • In a moment of vision, Davis adds reinforcing metal rivets to his pant design, strategically placing them at points of strain, like the corners of pockets and the base of the fly.

  • The enhanced trousers are soon in high demand.

  • In order to take out a patent on the highly successful riveted pant, Davis needs a business partner.

  • He approaches the supplier of his cloth, a dry goods merchant by the name of Levi Strauss.

  • Strauss and Davis begin manufacturing pants out of denim, and continue to modify the design to accommodate their customers.

  • It is rumored that the removal of the crotch rivet was due to a complaint from the miners that squatting too near a campfire in their typical underwear-free fashion could be painful.

  • Jeans continued to be modified and diversified over the years, eventually becoming an everyday fashion item for both work and play by the 1960s.

  • Today, 96% of American consumers own at least one, if not many, pairs of jeans.

[In a Moment of Vision...]

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B2 US TED-Ed davis strauss pant vision fashion

【TED-Ed】How blue jeans were invented | Moments of Vision 10 - Jessica Oreck

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    Anita Lin posted on 2020/12/25
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