to a 10-by-10-foot room in complete isolation.

No timekeeping devices, no phones, no books,

nothing to write on, no windows.

[dramatic music]

♪ ♪

Psychologists say that fewer than three days

in a room like this can lead to brain damage.

I will be staying in this room

for three days.

♪ ♪

- Clearly, he is on the border of misery.

[electronic music]

♪ ♪

- Even in a city surrounded by people,

it's possible to feel lonely

or bored.

Your brain is like a hungry sponge.

It's constantly absorbing information.

It thrives when stimulated.

Between smartphones and books

and movies and friends and family,

thousands of sensations

are constantly going into our heads.

But what if it all got cut off?

[dramatic music]

♪ ♪

What is boredom?

Well, it's believed to be an emotion

that's a less intense form of disgust.

A visual representation of emotions

developed by Robert Plutchik

shows them all on a wheel.

Notice that boredom shares a spoke

with disgust and loathing.

They are different intensities of the same emotion.

You see, boredom pushes us away from low-stimulus situations

because variety and stimulation

literally lead to neurogenesis--

brain-cell growth.

We are here today doing what we do

because boredom has guided us

toward greater and greater challenges

and bigger and more complex brains.

So what is it like to be deprived

of the sensations and social interactions

so many of us take for granted?

♪ ♪

A landmark study at Harvard and Virginia Universities

found that students prefer to experience physical pain

over 15 minutes of boredom.

To demonstrate the surprising lengths

people will go to to avoid boredom,

we brought in an unsuspecting subject

for what he believes to be a focus group.

We begin by introducing a set of stimuli,

one of which is very unpleasant.

[device buzzes] - Oh, shit.

- What? - Shocked the shit out of me.

Touch it.

[device buzzes] - [grunts]

It did shock me. - No, it didn't.

Did it really? - Yeah, it did.

- He doesn't like it. - That really shocked me.

- Our fake focus test continues.

- So let's start with the shock button.

Jamison, would you choose to experience this again?

- I don't want to do that again.

- Why wouldn't you?

- 'Cause it shocked me,

and I can still feel it going down my forearm.

- Now it's time for Jamison's true test--

the test of boredom.

- You will be in the room for 30 minutes.

Please remain in your chair.

Feel free to re-experience the electric-shock button...

- Okay. Okay. - Or not.

- All right, the moment of truth.

[door closes]

When the only two options are boredom or painful shock,

which will our subject choose?

He's not even looking at the button.

Oh.

It hasn't even been a minute yet,

and already Jamison is restless.

[pensive music]

With 29 minutes to go

and no other stimulation in the room,

the shock button is a tempting object

to occupy Jamison's mind.

♪ ♪

Remember what Jamison said a few minutes ago.

- I don't want to do that again.

- But will he desire stimulation so strongly,

he just goes ahead and pushes that button?

♪ ♪

[device buzzes] - [grunts]

- It took exactly one minute and 57 seconds of boredom

for Jamison's mind to go from, "Never again,"

to "Sure, I'll give myself an electric shock

to relieve boredom."

Sometimes stimulation, any stimulation

is perceived as better than none at all.

This guy doesn't like being bored.

Can he resist touching it a second time?

[dramatic music]

♪ ♪

[device buzzes] - [grunts, laughing]

- We're social animals.

Whether it's another human

or a volleyball or an electric-shock button,

you'll make friends with whatever you need to.

Jamison? I'm Michael.

Thanks for coming in today. - Sure.

- So tell me a little bit

about what you've been up to here in this room.

- I've been sitting in this room with a button.

- Yeah. - And despite saying

I didn't want to press it again, I pressed it twice.

- Why?

- I was just bored in this room, I suppose, so...

- Really? - Yeah.

- Did that hurt? - Yes.

- The hypothesis is that when left alone

with a very negative stimulus,

people will go ahead an re-experience it

just because it's something to do.

- I'm one of them. - [laughs]

We dislike being bored so much,

sometimes physical pain is preferable.

But intentionally putting yourself

into what would seem to be

the most boring environment possible

can be useful.

It's called sensory deprivation.

♪ ♪

Psychologists have conducted experiments

in sensory deprivation since the 1930s.

During the Cold War,

the military used sensory deprivation

for both training and interrogation.

In the 1970s, the activity became recreational,

with soundproof, lightproof flotation tanks

that keep you buoyant with salt water

that is the same temperature as your body.

♪ ♪

All right, so I'm on my way to a subterranean float lab.

This company sells sensory deprivation.

This will be sort of a training session

for my three days in isolation,

and I'm getting guidance from an expert.

Hey, Dominic. How are you?

- Hey. What's up, Michael?

- You know Dominic Monaghan

from "Lord of the Rings" and the TV series "Lost."

- Now, this is your first time, right?

- This is my first time.

I'm a little nervous.

I've never been alone without any stimulation.

- One of my favorite things about floating is,

there's nothing else going on.

- Okay. - You can't see anything.

You can't hear anything. You can't do anything.

You just have to look at you.

And for some people, that's scary.

It's like looking in a mirror for hours.

This flotation tank is a really good way

of getting him prepped for the isolation chamber,

but I also think he needs to be okay with the fact

that it's gonna put him outside of his comfort zone.

The mind is a good thing to lose every so often.

- All right, let's take a peek.

♪ ♪

Oh. So this is the room.

This is where I will be floating for the next hour,

alone with nothing to do but listen to my thoughts.

♪ ♪

I'll see you on the other side.

♪ ♪