Placeholder Image

Subtitles section Play video

  • Okay, let's talk about "good design" ladies and gentlemen.

  • Or a very well known synonym — Mr. Dieter Rams.

  • Dieter Rams is wellhe's an industrial designer by profession.

  • He's from Wiesbaden, Germany. He completed his studies in architecture and interior decoration

  • from the Wiesbaden School of Art. He has headed Braun's design for over 40 years.

  • If Braun seems unfamiliar, or reminds of shavers, know that it is much, much more.

  • And it does make shavers, very beautiful ones, however.

  • And it has made a lot of other beautiful things. The genius behind the design of the design

  • of these beautiful things is none other than Mr. Rams.

  • And these things, these products, they don't just look goodthey function just as well.

  • And they've left behind such a strong influence — a legacy that you will see in products

  • today as well — the same design philosophy, that, of "good design."

  • Dieter Rams listed out his ten principles of good design, which sometimes today are

  • referred to as the ten commandments of good design.

  • He mentioned that good is innovative. That good design makes a product useful.

  • He mentioned that good design is aesthetic. He mentioned that good design makes a product

  • understandable. That good design is unobtrusive.

  • Good design is honest. It is long lasting.

  • And it is thorough, down to the last detail. Good design is environmentally friendly.

  • And last but not the least, good design is as little design as possible.

  • So I started looking for products around mein home and nearby — that I think could

  • comply with the ten principles.

  • But what I really, really wanted to know was that are there any Indian products that Dieter

  • Rams would appreciatethat would comply with the ten principles — something that

  • he would be proud of. So here are three things that I think kinda

  • comply with the ten principles of Dieter Rams. The Tata Nano. Why? Because it truly is as

  • little design as is required. There's only one windshield wiper instead of the usual

  • two. There are only three lug nuts on the wheels instead of the usual four. The headrests

  • are integrated into the driver's seat. The downside is that there are no airbags. This

  • is not something that I would recommend, or that Dieter Rams would recommend. But this

  • is how you pull off a 1-lakh rupee car. This watch by HMT. This watch is truly minimalistic

  • design. It is simple and it has enough information at the same time. It keeps accurate time and

  • really reliable, and durable as well. This one, I think, is from the 80s. And it's still

  • working fine. And last but not the least, this pressure

  • cooker from Hawkins Futura. To begin with, the aesthetic looks like something that Dieter

  • Rams would design. Very minimal, very futuristic, smooth. Easy to use. Very reliable. And safety

  • has been utmost concern. This is design that not only looks good but functions just as

  • well. This is the only pressure cooker in the world to have been displayed at the Museum

  • of Modern Art in New York. Is that all? Is the list complete? By no means.

  • So I'll keep looking. And I would love to hear from you as well. If you know of any

  • products, if you think that any product would fit into his ten principles, something that

  • he would appreciate, do let me know in the comments below. Thank you, guys!

  • "I never use this term...'form follows function.'" abhas1

Okay, let's talk about "good design" ladies and gentlemen.

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it